‘Ditch The Demos’ and Other Upfront Expectations
From Mark Mitchell, VP of Business Development, Xandr As the ad industry is approaching its first upfronts with no officially accredited measurement solution, what do you advise clients use from a measurement perspective? The TV industry is evolving from a single to multi-currency marketplace. Throughout the year, we’ve seen indications of a growing appetite for … More ‘Ditch The Demos’ and Other Upfront Expectations