OUTFRONT Media Launches OOH Campaign to Commemorate National Hispanic Heritage Month

NEW YORK, Sept. 15, 2021 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) celebrates National Hispanic Heritage Month by launching its OOH campaign centered on the “Spirit of Orgullo” – taking pride in one’s heritage. Spotlighting 30 of today’s Hispanic and Latinx leaders in various industries, the campaign is currently running on OUTFRONT’s digital OOH assets across the country, … More OUTFRONT Media Launches OOH Campaign to Commemorate National Hispanic Heritage Month

Finding the right talent and keeping a strong ad-tech team amidst crisis. What is it like?

From Anastasia-Nikita Bansal, Director of Enterprise Solutions at SmartyAds   After the lockdown, the world realized that the best time to start digital transformation is now. Many important things are currently happening, so it is crucial not to the moment, especially if you are in the advertising industry. What are those things and how they … More Finding the right talent and keeping a strong ad-tech team amidst crisis. What is it like?

Collab’s Approach To The New Talent Landscape

By Courtney Shanklin, EVP, Human Resources, Collab, Inc.   What are some ways your agency/organization is keeping agency culture alive in the midst of the ever changing industry landscape? (i.e. internal initiatives, incentives, etc.)  We look to nurture an environment where employees are comfortable being themselves. True connection can only take place when we show … More Collab’s Approach To The New Talent Landscape

Influencer Marketing Key To Back-To-School Shopping

From Jake Terrell, Senior Director for Music & Brand Partnerships, BEN   After a challenging and uncertain year, how are you seeing marketers approach back-to-school season as students prepare for the return to physical classrooms this fall? Mostly by embracing it. Everyone recognizes the challenges that come with going back to school this year but … More Influencer Marketing Key To Back-To-School Shopping

How Pandemic Habits Affect Back-to-school Marketing

From Elisabeth Castera, Marketing and Public Relations Consultant, Babette Communications and 2021-2022 AD Club Fellow With the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the classroom, how can marketers prepare for back-to-school season in terms of messaging? When it comes down to messaging, specifically during times of uncertainty … More How Pandemic Habits Affect Back-to-school Marketing

Back-to-school Marketing For Changing Realities

From Irina Kovalenko, CMO, SmartyAds Anything but typical – that’s how we can describe customer purchasing habits in 2020 and 2021. The lockdown has completely redefined the way people purchase goods, consume content, and make buying decisions. The economic downturn has affected practically every industry including education, which mostly shifted online. During this ‘back-to-school season’ … More Back-to-school Marketing For Changing Realities

The Two Key Tactics Marketers Should Use For Back-to-school Prep

From Will Eagle, VP of Strategy and Marketing, Collab With the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the classroom, how can marketers prepare for back-to-school season in terms of messaging? The theme of back to school has always been preparation, and that’s no different this year. … More The Two Key Tactics Marketers Should Use For Back-to-school Prep

Member Case Study: How Bounce Curl Created Major Volume with Programmatic DOOH

From Corporate Member Vistar Media As a brand that embraces innovative marketing strategies, Bounce Curl activated programmatic DOOH with Vistar Media and OUTFRONT Media to boost perception and intent for its products through a cutting-edge out-of-home activation. Bounce Curl’s Campaign Strategy To drive awareness, consideration and purchase intent of its products for consumers with wavy, … More Member Case Study: How Bounce Curl Created Major Volume with Programmatic DOOH

It’s Back-to-School Season: Marketers, Are You Ready?

From Margaret Russo, Group Creative Director, GREY As summer winds down, kids, parents, and teachers are winding up. Back-to-school season is upon us…but it’s looking a bit different this year. Normally a time of great excitement, rife with visions of outfits to assemble and binders to crack open, back-to-school 2021 brings the now sadly familiar … More It’s Back-to-School Season: Marketers, Are You Ready?