How brands target the younger generation during a time of economic turbulence?

Q&A with Dèja Pocahontas Mays, Art Director, Atlanta, Momentum Worldwide As it’s the first time Gen Z is experiencing the impact of the economic downturn, what advice would you give brands when targeting the younger generation to navigate further, a new kind, an era of uncertainty? Brands should start thinking of themselves as the bridge … More How brands target the younger generation during a time of economic turbulence?

Hivestack appoints Hector Gonzalez as Chief Revenue Officer, US and LatAm

The leading independent digital out of home (DOOH) ad tech company will divide its business into two separate divisions “Hivestack Global” and “Hivestack US & LatAm” to drive growth across US and LatAm MONTREAL, CANADA – September 20, 2022 – Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today … More Hivestack appoints Hector Gonzalez as Chief Revenue Officer, US and LatAm

The Uncertain Future of Gen Z: Advice for Brands Navigating Economic Crises

From Julia Cramer, Content Specialist, Adomni Synopsis: Find out how today’s brands can use DOOH to remain resilient and strategically advertise to Gen Z in an era of uncertainty.  Born after 1996, Generation Z or Gen-Zers are becoming one of the most significant cohorts of global and digital consumers and the most racially and ethnically … More The Uncertain Future of Gen Z: Advice for Brands Navigating Economic Crises

Out of Home Reaches Back-to-School Shoppers Along a Changed Customer Journey

From by Jay Fenster, Marketing Manager, OUTFRONT Back-to-school shopping looks different for 2022, with students fully returned to in-person learning amidst an economy gripped by inflation. Parents and guardians expect to spend more overall; at the same time they are deeply price-conscious and promotion-friendly. One thing that hasn’t changed is out of home’s importance along … More Out of Home Reaches Back-to-School Shoppers Along a Changed Customer Journey

How TV Advertising Can Help Brands and Retailers Get Primed for Fall Sales

From Erica Meyer, VP, Account Management, Simulmedia July 2022 marked a record-breaking year for Amazon’s annual Prime Day, with over 300 million items sold over a two-day period – a 20% increase over last year –  translating to 100,000 items sold per minute. Even more notably, competing discount events run by retailers like Target and … More How TV Advertising Can Help Brands and Retailers Get Primed for Fall Sales

Price, Value, Location, Context: Advertising Rules For Back To School

From Lauren Sak, Senior Marketing Director, Intersection With inflation on the rise, what advice would you give to brands surrounding back-to-school shopping?  It’s no surprise that consumers are feeling the effects of inflation everywhere, from the grocery store to the gas pump, and well beyond. During periods of inflation consumers typically cut down on what … More Price, Value, Location, Context: Advertising Rules For Back To School

Get an A+ with DOOH Back-to-School Ads

From Julia Cramer, Content Specialist, Adomni  Synopsis: Back-to-school brands have a pivotal opportunity to reconnect with students and parents nationwide with highly-visible, and captivating DOOH ads. The COVID-19 pandemic caused a legion of short-term disruptions and long-term alterations to the American education system. Schools turned to remote learning in order to minimize spread and prioritize … More Get an A+ with DOOH Back-to-School Ads

The Recent Evolution of Back-to-School Advertising

By Nolan Johnson, Director of Ad Partnerships at Grocery TV Schools everywhere continue to grapple with the pandemic’s impact, including running hybrid or online classrooms, handling safety concerns, and making sure students have the support they need to succeed. Brand managers and media buyers have had to constantly pivot and make difficult decisions about how … More The Recent Evolution of Back-to-School Advertising

Back To School Season With Inflation with Momentum Worldwide’s Commerce Lead

From Jennifer Olliges, SVP, Managing Director and North American Commerce Lead, Momentum Worldwide  As we embark on the critical Back to School season for brands and retailers, it should not be lost on us how important and emotional this time of year is for our shoppers … especially this year. With inflation on the rise shoppers … More Back To School Season With Inflation with Momentum Worldwide’s Commerce Lead