From Julia Lombardo, Vistar Media 1. Stay on Brand: Your brand name and/or logo should always be present throughout the entirety of your DOOH ad. This may sound redundant, but whether your creative is a single image or video, you want your brand name to be visible throughout the entire ad experience. Use bold, legible … More 4 Helpful Hints to Elevate Your Digital Out-of-Home Creatives
From Jessalin Lam, Vice President of Member Development and Diversity at the Interactive Advertising Bureau Diversity, equity and inclusion are words we are hearing much more often these days, and cultivating a culture of DEI to recruit and retain talent is a challenge many organizations are facing, especially during The Great Resignation. Let’s break this … More Five Actionable Takeaways for Combining your DEI Efforts with Learning and Development
Q&A with Lisa Gramling, SVP, Research Innovation & Intelligence, NA, Momentum Worldwide In your opinion, what was the best 2021 brand campaign(s) and why? Hands down, Extra Gum’s “For When It’s Time” long version commercial. It was everything a campaign should be — funny, emotional, and relatable and did such a good job capturing … More Best Brand Campaign Of The Year, Future of Brick-and-Mortar, AI and More
From Eric Jacks, Chief Strategy Officer, Collab In your opinion, what was the best 2021 brand campaign(s) and why? This isn’t one of our campaigns at Collab, but #TeamSeas with Mr. Beast and Mark Rober has everything we look for in a successful brand campaign. It pairs a mission-driven organization looking to clean the … More Co-creation will be the new KPI | 2022 Predictions
Q&A with Wayne Best, Chief Creative Officer, VMLY&R NY In your opinion, what was the best 2021 brand campaign(s) and why? I know I should choose some NFT idea or metaverse activation, but I’m choosing Discover the originals, a Swedish Tourism campaign. It is so simple and smart. I have wondered about those odd Ikea … More 2022 Predictions with VMLY&R NY’s Chief Creative Officer
The ADVERTISING Club Foundation (a 501c3) is now part of AmazonSmile’s non-profit roster of organizations. You can now support our many talent pipeline and many DE&I initiatives simply by shopping on Amazon. The AmazonSmile Foundation will donate 0.5% of the purchase price from your eligible smile.amazon.com purchases, at no cost to you. It takes two seconds to … More Join the The AD Club Foundation On #GivingTuesday
Q&A with Carly Johnson, VP, Director of Strategy, NA, Momentum Worldwide As COVID has changed the way people discover, shop and buy, how can brands/retailers better represent themselves this holiday season? It has only become easier and easier to discover and buy the things we need, want or didn’t even know we needed or wanted. … More Holiday Retail Trends Shaped by the Pandemic
Q&A with Brandon Solis, Executive Director of Social and Connections, GREY As COVID has changed the way people discover, shop, and buy, how can brands/retailers better represent themselves this holiday season? The ecosystem for brands will continue to fragment and the metaverse will only open it up further. Simple, strong brand propositions will help brands … More Approaching Retail & Consumer Demand this Holiday Season – What Remains and What Goes
The Advertising Club of New York’s Foundation hosted its 18th Annual Ad Futures Pitch Competition on October 18th, 2021. Every year the Foundation partners with NYC high schools and Virtual Enterprise by challenging students to create an ad campaign from a brand brief provided by The AD Council. The partnership was created to expose local … More ICYMI: 18th Annual Ad Futures Pitch Competition
By Scott Falzone, Managing Director, Telecom, Google With the 2021 holiday season around the corner, shopping is already in full swing. Whether shoppers are just beginning to research or already purchasing gifts, it comes as no surprise that many have decided to do more shopping online this year. In fact, more than 70% reported that … More Three Key Strategies To Approach Retail & Consumer Demand this Holiday Season