Join the The AD Club Foundation On #GivingTuesday

The ADVERTISING Club Foundation (a 501c3) is now part of AmazonSmile’s non-profit roster of organizations. You can now support our many talent pipeline and many DE&I initiatives simply by shopping on Amazon. The AmazonSmile Foundation will donate 0.5% of the purchase price from your eligible smile.amazon.com purchases, at no cost to you. It takes two seconds to … More Join the The AD Club Foundation On #GivingTuesday

Approaching Retail & Consumer Demand this Holiday Season – What Remains and What Goes

Q&A with Brandon Solis, Executive Director of Social and Connections, GREY As COVID has changed the way people discover, shop, and buy, how can brands/retailers better represent themselves this holiday season? The ecosystem for brands will continue to fragment and the metaverse will only open it up further. Simple, strong brand propositions will help brands … More Approaching Retail & Consumer Demand this Holiday Season – What Remains and What Goes

ICYMI: 18th Annual Ad Futures Pitch Competition

The Advertising Club of New York’s Foundation hosted its 18th Annual Ad Futures Pitch Competition on October 18th, 2021. Every year the Foundation partners with NYC high schools and Virtual Enterprise by challenging students to create an ad campaign from a brand brief provided by The AD Council. The partnership was created to expose local … More ICYMI: 18th Annual Ad Futures Pitch Competition

Three Key Strategies To Approach Retail & Consumer Demand this Holiday Season

By Scott Falzone, Managing Director, Telecom, Google  With the 2021 holiday season around the corner, shopping is already in full swing. Whether shoppers are just beginning to research or already purchasing gifts, it comes as no surprise that many have decided to do more shopping online this year. In fact, more than 70% reported that … More Three Key Strategies To Approach Retail & Consumer Demand this Holiday Season

Meet The Fellows: Danielle Silverman

Danielle Silverman is a Director of Product Management at WarnerMedia, where she leads product ideation and strategy for advanced TV solutions. Danielle manages the development and implementation of addressable products that increase ROI and targeting capabilities for brands. Prior to this role, Danielle has worked at various other companies, all within the addressable advertising space, … More Meet The Fellows: Danielle Silverman

Meet The Fellows: Cree Flournoy

 Cree is a digital-first marketer, always thinking about how digital solutions can solve clients’ business challenges. Currently, she serves as a Manager of Business Development at Organic, a leading digital agency. She is responsible for the strategic and creative development for all new business initiatives across the agency. She fosters collaboration across departments and Omnicom sister agencies … More Meet The Fellows: Cree Flournoy

Retail and Consumer Demand this Holiday Season

From Lauren Sak, Senior Marketing Director, Intersection   Has COVID has changed the way people discover, shop and buy, how can brands/retailers better represent themselves this holiday season? In 2020, there were a few things people were doing more of, and one of those things was shopping online— ecommerce grew over 30% for the year. … More Retail and Consumer Demand this Holiday Season