By Kelli Tuggle, Chief Operating Officer, Grey NA It’s unfortunate that it took a global pandemic to put mental health front and center for this industry. But we shouldn’t waste a single second lamenting the past. Instead, we need to pour all our energy into the future and this critical opportunity we have to … More Little Lessons, Big Results
Marketing & Public Relations Consultant – Babette Communications Elisabeth Castera is a marketing communications and public relations professional and has worked in various industries ranging from tech, fashion, real estate, non-profit, and travel. She holds a Bachelor’s Degree in Business Marketing and a Master’s Degree in Public Relations. After years of working in the marketing … More Meet The Fellows: Elisabeth Castera
Nhya Ciborowski | Associate Director, Influencer Marketing and Social Strategy at 360i, a Dentsu Company. Proudly born and raised in New York, Nhya Ciborowski (pronounced Ni-yah) has spent the past 8 years of her career mastering digital storytelling through both influencer and social-first campaigns. Her journey began on an adjacent path, first entering the workforce with lofty dreams of working … More Meet The Fellows: Nhya Ciborowski
Sasheika Tomlinson is a versatile marketing communications professional with over 13 years of experience in branding, corporate communications, media relations, and social media across the healthcare, social services, higher education and non-profit sectors. Throughout her career, Sasheika has demonstrated proven leadership in executing branding/rebranding initiatives, product and campaign launches and delivering marketing strategies to advance … More Meet The Fellows: Sasheika Tomlinson
By Maria Teresa Hernandez, Vice President of Brand Partnerships at Mirriad I realized almost immediately out of college that my life experiences up until that point were nothing like anyone within my new professional circles. First, no one looked like me. No one spoke like me. No one moved like me. And I equally couldn’t … More Personalization and Authenticity are the Keys to Reaching the Ever-Growing Latinx Market
From Leslie Cohen, Director of Client Development at Branded Entertainment Network CBS’s recent announcement that it is adopting broader sales metrics is emblematic of a significant trend among TV networks that encourages advertisers to move away from narrower audience-based guarantees. Audience guarantees have traditionally been based on either 18-49 and/or 25-54 demographics, and networks are … More The Great Migration: How TV Audiences are Changing TV Economics
Submissions are now open for OUTFRONT’s Third Annual Art Competition, OUTFRAME! This year’s theme is BE:CAUSE. Your entry might shine a light on a cause that needs championing. Or focus on something worth fighting for. Or simply celebrate an issue that’s close to your heart and personal purpose. From now until October 31, we invite … More Submissions are now open for OUTFRONT’s Third Annual Art Competition, OUTFRAME!
Authored by Jack Neff for AdAge, originally published on September 24, 2021. Old El Paso and Honey Nut Cheerios saw sales rise more than 20% from certain product placements on TV Brand placements don’t just remind people about brands with fleeting glances during shows. They also have significant impact on brand sales, according to a … More General Mills Brand Integrations Lead To Big Sales Lifts In Study
NEW YORK, Sept. 15, 2021 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) celebrates National Hispanic Heritage Month by launching its OOH campaign centered on the “Spirit of Orgullo” – taking pride in one’s heritage. Spotlighting 30 of today’s Hispanic and Latinx leaders in various industries, the campaign is currently running on OUTFRONT’s digital OOH assets across the country, … More OUTFRONT Media Launches OOH Campaign to Commemorate National Hispanic Heritage Month
From Anastasia-Nikita Bansal, Director of Enterprise Solutions at SmartyAds After the lockdown, the world realized that the best time to start digital transformation is now. Many important things are currently happening, so it is crucial not to the moment, especially if you are in the advertising industry. What are those things and how they … More Finding the right talent and keeping a strong ad-tech team amidst crisis. What is it like?