From Member Bernice Chao, Creative Director, R/GA and Co-Founder of Asians in Advertising We would love to learn more about your background and origin story. How was your experience as an Asian in this industry impacted your career journey? I grew up 2nd generation, to parents who immigrated from Taiwan and I was taught to … More Bernice Chao Shares Her Perspective as an Asian American Marketer
“The Post-Normal Consumer: Navigating an Uncertain Present & Future” Provides Guidance for Brands on Reaching Consumers in Post-Pandemic World From Member Andy Borinstein, VP, Content Strategy & Insights, Meredith Corporation For American women, the impact of COVID-19 has been profound, though the pandemic has not affected all women in the same way. A new landmark … More Women’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study
From Member Rodrigo Coelho, VP Strategy, Canada, Momentum Worldwide As we look back on this past year, how do you think the advertising industry has evolved? When faced with challenges, creativity thrives every time. This past year we saw an acceleration of purpose-led marketing with brands striving to earn a meaningful role in people’s … More Industry Moving Forward: Media Planning To Account for Experiences
Thoughts on an industry change over the year of COVID From Member Pranav Yadav, US & Europe CEO, Neuro-Insight As we look back on this past year, how do you think the advertising industry has evolved? Unfortunately, my answer is that “it hasn’t evolved enough”. For many years now we had seen advertising … More Measure Twice, Cut Once. Brand Strategy For A New World.
From Member Jon Anselmo, Chief Innovation Officer, PHD As we look back on this past year, how do you think the advertising industry has evolved? As an industry, we were forced into a moonshot challenge without even knowing it—how do we plan for the unplannable? Ironically, while the world stood still, in shock for … More How The Pandemic Has Changed Media From An Innovation Officer Perspective
From Member Ron Lewis, Group Creative Director, Grey Group & Co-Founder DiverseCreatives.Com As we look back on this past year, how do you think the advertising industry has evolved? Over the last year the advertising industry has become more aware, empathetic, and a little more inclusive. Many brands realized that their communications cannot enter … More Ways The Advertising Industry Has Evolved in Covid Year One
From Member Ivan Guzenko, Founder, SmartyAds As we look back on this past year, how do you think the advertising industry has evolved? It was a tough year to be an advertiser, to say the least. With closed borders, canceled international trade fairs, shows and restricted transportation caused by a lockdown, dramatic consequences have touched … More How The Advertising Industry Has Evolved One Year Later
From Member Nicole Lesko, SVP of data, ad products and monetization, Meredith. This column originally appeared on adExchanger. As a publisher, I am exhausted being cornered by every vendor in a murky supply chain and listening to their thoughts on replacing identity v1 (cookies) with identity v2 (publisher-sourced emails hashed up and shared with all). … More A Publisher’s Unvarnished Take On The Cookidentity Crisis
We asked our members: How do you believe COVID has influenced the ways in which we consume media? Has the industry adapted accordingly? From Member Lauren Gardner, Marketing Director, Intersection Over the past 12 months people have been mostly confined to the four walls of their homes, staring at screens for both work and downtime. … More How COVID Has Influenced The Ways We Consume Media
From Member Clara Luo, Group Director, Strategy & Insights and BAV Strategic Studio Lead, VMLY&R I write this open letter today with hopes of igniting open conversation and action for the Asian-American Pacific Islander (AAPI) community. I challenge the marketing and advertising industry to bring visibility to our existence in the work that we do. … More A Challenge to our Industry From an Invisible Minority