Vertical:Politics & Activism – Breaking Through the Clutter to Drive Action

Paul Winn, Managing Partner, Smart Media Group 1. With access to enhanced technology and voter insights, how do you think campaigns will allocate their marketing dollars in new ways versus 2016? Since 2016, the amount of addressable inventory available has steadily increased. While it has not quite caught up to the demand from advertisers, the … More Vertical:Politics & Activism – Breaking Through the Clutter to Drive Action

The Vertical Series: CPG with Bonin Bough, Mondelez

The AD Club and our friends at Yahoo proudly welcomed industry innovator Bonin Bough, VP of Media & Consumer Engagement of Mondelez, at our second Vertical Series breakfast on July 30th. Bonin took us on a journey into the world of “Hackonomy” – his platform that highlights an increasingly important need to “break things” in … More The Vertical Series: CPG with Bonin Bough, Mondelez