Hivestack and Yahoo Announce Strategic Global Programmatic DOOH Partnership

Partnership provides Yahoo’s omnichannel demand side platform (DSP) with access to premium global DOOH inventory at scale via the Hivestack supply side platform (SSP) Yahoo and Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, have today announced a strategic global partnership to connect their industry-leading technologies, and enable premium, … More Hivestack and Yahoo Announce Strategic Global Programmatic DOOH Partnership

CCPA UPDATE: PREPARING FOR THE CCPA – 10 THINGS YOU CAN TACKLE NOW

Written by: Richard Eisert, Gary Kibel, Vivian Byrwa and Avinoam Shefa While the California Consumer Privacy Act (CCPA) promises to bring significant change to the way some businesses collect and use personal information from consumers, the exact scope of that change remains unclear, pending further action by the California Attorney General and Legislature. However, the … More CCPA UPDATE: PREPARING FOR THE CCPA – 10 THINGS YOU CAN TACKLE NOW

Storytelling in Tech Goes Back To The Humanity and The Heart – A Conversation with Katrina Craigwell

The final session in The Club’s long-running professional development offering; our A&M:Access To Masters Series was an intimate discussion on human truths and behaviors that drive the overlap of culture and brands between Katrina Craigwell VP, Global Marketing Innovation, GE and Alicia Ray, Product Marketing Manager, AT&T AdWorks.  Here is a a peak into their … More Storytelling in Tech Goes Back To The Humanity and The Heart – A Conversation with Katrina Craigwell

Check out the newly created Intel mobile app – ‘Dev Story /*Hack the Code*/’

An open source mobile app, built completely in house at MRM Meteorite in London in under six weeks!  It follows the story of a developer in search of a killer app idea that will bring tech superstardom. It speaks to developers in their own language – firmly tongue in cheek. And it encourages them to … More Check out the newly created Intel mobile app – ‘Dev Story /*Hack the Code*/’