First Time Super Bowl Advertiser Hits & Misses

Fluent, a leading ad tech company specializing in digital customer acquisition, conducted a nationwide survey of U.S. consumers before and after Super Bowl XLIX in order to find out which first-time advertisers would rack up the most points during the big game. Mobile power “juice pack” maker mophie scored big with its “All-Powerless” ad growing … More First Time Super Bowl Advertiser Hits & Misses

Advertising Age Ad Review: The Super Bowl That Made You Cry

This Might Have Been the Dad Bowl, but It Definitely Wasn’t Your Daddy’s Super Bowl By Ken Wheaton. Published on February 01, 2015   Look at me. Now look at your man. Now look back at me. Now look back at your man. That dude’s totally crying during the Super Bowl. We’ve had emotional Super … More Advertising Age Ad Review: The Super Bowl That Made You Cry

AD CLUB LEADERS: SUPER BOWL PREDICTIONS

This month, The AD Club asked several esteemed members and valued thought leaders in the industry this question: What are your predictions for Super Bowl XLIX? Here’s what they had to say… James Riess, Head of Mobile Strategy, InMobi (@InMobi) Super Bowl spending will always showcase the glitzy, big ad campaigns intended to set trends for … More AD CLUB LEADERS: SUPER BOWL PREDICTIONS

SUPER BOWL XLVIII: THE BEST IN CREATIVITY

We asked AD Club members to chime in on Twitter and live tweet their opinions of the Super Bowl ads during the game, using the hashtag #adclubsuperbowl. Here are the best tweets from the community. @emrgoldman (Emily Goldman): “What’s better? Steven Colbert, an eagle, and pistachios. Twice. Or David Beckham once? Hard decisions #adclubsuperbowl”  @HavasStratFarm (Havas … More SUPER BOWL XLVIII: THE BEST IN CREATIVITY