The final session in The Club’s long-running professional development offering; our A&M:Access To Masters Series was an intimate discussion on human truths and behaviors that drive the overlap of culture and brands between Katrina Craigwell VP, Global Marketing Innovation, GE and Alicia Ray, Product Marketing Manager, AT&T AdWorks. Here is a a peak into their … More Storytelling in Tech Goes Back To The Humanity and The Heart – A Conversation with Katrina Craigwell
NYC & Company, the marketing arm of New York City, is targeting its very own in a tourism campaign, which encourages New Yorkers to get out and explore the five boroughs of this great city many of us call home. The “See Your City” campaign, which will last three months, was created in-house and channels the visual elements of … More NYC Tourism: For the world, it’s the trip of a lifetime. For you, it’s a subway ride away.