Boosting Local Search Results with Cross-Device Retargeting

Local search provides one of the most cost-effective solutions for delivering qualified leads to national brands and business owners. However, prospective customers sometimes need a bit more time, often jumping from local search results to other activities on multiple devices such as smartphones and tablets without making desired product or service decisions. According to a recent YPSM and comScore … More Boosting Local Search Results with Cross-Device Retargeting

Why Your Next New Car Could Be a Smartphone

David Berkowitz Chief Marketing Officer at agency MRY, international speaker, columnist Why Your Next New Car Could be a Smartphone Nov 14 2014 What do cars and smartphones have in common? Fairly little, on the surface. Yet new research by MRY in conjunction with Whitman Insight Strategies shows how millennials in particular are valuing their smartphones … More Why Your Next New Car Could Be a Smartphone

Check out the newly created Intel mobile app – ‘Dev Story /*Hack the Code*/’

An open source mobile app, built completely in house at MRM Meteorite in London in under six weeks!  It follows the story of a developer in search of a killer app idea that will bring tech superstardom. It speaks to developers in their own language – firmly tongue in cheek. And it encourages them to … More Check out the newly created Intel mobile app – ‘Dev Story /*Hack the Code*/’

FCC’S “PRIOR EXPRESS WRITTEN CONSENT” RULES TAKE CENTER STAGE

This is Part II of a blog series on Davis & Gilbert’s recent report, “Advertising Law: 2013 Lessons Learned & 2014 Practical Advice,” which explores the significant changes in the law relating to advertising, marketing and promotions in 2013, and suggestions for advertisers and agencies to think about and address in 2014. By Joseph J. Lewczak, Partner, … More FCC’S “PRIOR EXPRESS WRITTEN CONSENT” RULES TAKE CENTER STAGE