Storytelling in Tech Goes Back To The Humanity and The Heart – A Conversation with Katrina Craigwell

The final session in The Club’s long-running professional development offering; our A&M:Access To Masters Series was an intimate discussion on human truths and behaviors that drive the overlap of culture and brands between Katrina Craigwell VP, Global Marketing Innovation, GE and Alicia Ray, Product Marketing Manager, AT&T AdWorks.  Here is a a peak into their … More Storytelling in Tech Goes Back To The Humanity and The Heart – A Conversation with Katrina Craigwell

See What You Missed at The Great Debate: Take 6

At The Great Debate: Take 6, the conversation about content took center stage as one of the most discussed and debated topics in our industry today. So what did we learn? When it comes to content and brands, instant gratification isn’t enough for today’s consumers. People WWTWWTWI (want what they want when they want it) and … More See What You Missed at The Great Debate: Take 6