Technology, Driving Changes in Audience Habits, Requires Adaptation by Advertisers and Agencies

This is Part III of a blog series on Davis & Gilbert’s recent report, “Advertising Law: 2013 Lessons Learned & 2014 Practical Advice,” which explores the significant changes in the law relating to advertising, marketing and promotions in 2013, and suggestions for advertisers and agencies to think about and address in 2014.  By James L. Johnston, … More Technology, Driving Changes in Audience Habits, Requires Adaptation by Advertisers and Agencies