Tag: Davis & Gilbert

Digital Advertising Alliance takes new steps to implement Self-Regulatory Principles in the Mobile Environment

August 5, 2014

The Digital Advertising Alliance (“DAA”) recently unveiled plans for two new mobile applications that will allow consumers to “opt out” of behavioral advertising on mobile devices, such as smartphones and tablets. One program will govern opting out within mobile applications, and the other will govern mobile web browsers. The development comes just over a year … More Digital Advertising Alliance takes new steps to implement Self-Regulatory Principles in the Mobile Environment

Speed-Dating Is The Tinder Of Innovation

July 23, 2014

“Pitch nights become meat markets, and speed dating becomes one-night stands, when in reality, each and every startup on show is — and should be looked at as — a potential soul mate.” Check out Evol8tion CEO Joseph Jaffe’s latest MediaPost article titled “Speed-Dating is the Tinder of Innovation.” We were delighted to have Joseph … More Speed-Dating Is The Tinder Of Innovation

IP, Disclosures and Consumer Expectations: Top Native Advertising Issues

April 1, 2014

This is Part IV of a blog series from Davis & Gilbert’s recent report, “Advertising Law: 2013 Lessons Learned & 2014 Practical Advice,” on the significant changes in the law relating to advertising, marketing and promotions in 2013, and suggestions for advertisers and agencies to think about and address in 2014. By Vejay G. Lalla … More IP, Disclosures and Consumer Expectations: Top Native Advertising Issues

Technology, Driving Changes in Audience Habits, Requires Adaptation by Advertisers and Agencies

March 25, 2014

This is Part III of a blog series on Davis & Gilbert’s recent report, “Advertising Law: 2013 Lessons Learned & 2014 Practical Advice,” which explores the significant changes in the law relating to advertising, marketing and promotions in 2013, and suggestions for advertisers and agencies to think about and address in 2014.  By James L. Johnston, … More Technology, Driving Changes in Audience Habits, Requires Adaptation by Advertisers and Agencies

ADTHINK IV – What’s Trending in Tech & Advertising #adthink

March 19, 2014

It was standing-room only at yesterday’s ADTHINK IV – What’s Trending in Tech & Advertising! From data and real time display targeting to viral marketing and location-based ad tech, the discussion spanned all of today’s hottest topics in tech and advertising. Nihal Mehta, Founder/Chairman of LocalResponse and General Partner of Eniac Ventures (@nihalmehta), led the … More ADTHINK IV – What’s Trending in Tech & Advertising #adthink

FCC’S “PRIOR EXPRESS WRITTEN CONSENT” RULES TAKE CENTER STAGE

March 11, 2014

This is Part II of a blog series on Davis & Gilbert’s recent report, “Advertising Law: 2013 Lessons Learned & 2014 Practical Advice,” which explores the significant changes in the law relating to advertising, marketing and promotions in 2013, and suggestions for advertisers and agencies to think about and address in 2014. By Joseph J. Lewczak, Partner, … More FCC’S “PRIOR EXPRESS WRITTEN CONSENT” RULES TAKE CENTER STAGE

New Tech Requires New Analysis of Important Legal Issues

March 4, 2014

by Richard S. Eisert and Celia R. Muller This is Part I of a blog series on Davis & Gilbert’s recent report, “Advertising Law: 2013 Lessons Learned & 2014 Practical Advice,” which explores the significant changes in the law relating to advertising, marketing and promotions in 2013, and suggestions for advertisers and agencies to think about … More New Tech Requires New Analysis of Important Legal Issues