The AD Club was thrilled to join nearly 3,000 marketers that came together in Orlando, FL for the ANA Masters of Marketing Conference to discuss hot topics like brand purpose, data, programmatic, native advertising, brand crises, and more. The event presented fascinating perspectives on the industry from speakers like Mark Addicks, CMO of General Mills; Dolf Van … More The AD Club at the ANA Masters of Marketing
(Update 3.5.14: Audrey Siegel now serves as Managing Partner of Assembly, a new agency established by MDC Partners. See the press release here.) AD Club Board Member Audrey Siegel, President & Co-Founder of TargetCast, discusses her personal career path in advertising and gives advice for up-and-coming professionals. (As originally published in The Flairist, February 13, 2014 … More Getting There: Audrey Siegel, President and Co-Founder of TargetCast
(As originally published in Little Black Book online, November 2013) Since taking on the chairmanship of the Advertising Club of New York, Laurel Rossi has been on a mission to address what she sees are the biggest challenges facing the industry: lack of diversity and a talent drain spurred on by sexy tech brands. She … More 5 Minutes With Laurel Rossi, AD Club of New York Chair; Havas Strategy Farm President
We asked Brad Jakeman, President, Global Beverages Group, PepsiCo, who serves on our Board of Directors and was on the ground at CES in Las Vegas, to share his insight on the biggest trends and takeaways from the 2014 show. AD Club of NY: Wearable technology is taking CES by storm. From Sony SmartBand to … More CES Wrap-Up: Q&A with PepsiCo’s Brad Jakeman