Tag: AdClubNY

Boosting Local Search Results with Cross-Device Retargeting

January 23, 2015

Local search provides one of the most cost-effective solutions for delivering qualified leads to national brands and business owners. However, prospective customers sometimes need a bit more time, often jumping from local search results to other activities on multiple devices such as smartphones and tablets without making desired product or service decisions. According to a recent YPSM and comScore … More Boosting Local Search Results with Cross-Device Retargeting

The Law of Service at Work in Advertising and The Big Rewards

January 23, 2015

  STAFF , JANUARY 22, 2015   By Valerie Graves, Creative Consultant and Author of an upcoming book, Pressure Makes Diamonds.  Look for her on Facebook and Linkedin. Being part of ringing the bell to open today’s NASDAQ exchange is the latest in a string of good things that have come my way because of … More The Law of Service at Work in Advertising and The Big Rewards

Don’t Miss The AD Club Holiday Party — TONIGHT!

December 4, 2014

Join us to kick off the holiday season alongside the advertising, marketing and media community. Hosted by The ADVERTISING Club Board of Directors.   Thursday, December 4th, 2014 6:00 – 10:00pm Arena, 135 W 41st Street, NYC Featuring DJ Orange Calderon + an All-Access Silent Auctionincluding top experiences with executives & one-of-a-kind gifts. Check out … More Don’t Miss The AD Club Holiday Party — TONIGHT!

The Martin Agency Honors Dana Anderson, 2014 Ad Person of the Year

November 18, 2014

Last Thursday, The AD Club and friends celebrated Dana Anderson, SVP, Chief Marketing Officer of Mondelez International and 2014 Advertising Person of the Year. The Martin Agency, Wieden+Kennedy and MediaVest presented their pitches for “how to best honor” Dana. To honor this unique and notable star with an extraordinary sense of humor, The Martin Agency … More The Martin Agency Honors Dana Anderson, 2014 Ad Person of the Year

NYC Tourism: For the world, it’s the trip of a lifetime. For you, it’s a subway ride away.

October 16, 2014

NYC & Company, the marketing arm of New York City, is targeting its very own in a tourism campaign, which encourages New Yorkers to get out and explore the five boroughs of this great city many of us call home. The “See Your City” campaign, which will last three months, was created in-house and channels the visual elements of … More NYC Tourism: For the world, it’s the trip of a lifetime. For you, it’s a subway ride away.