Local search provides one of the most cost-effective solutions for delivering qualified leads to national brands and business owners. However, prospective customers sometimes need a bit more time, often jumping from local search results to other activities on multiple devices such as smartphones and tablets without making desired product or service decisions. According to a recent YPSM and comScore … More Boosting Local Search Results with Cross-Device Retargeting
STAFF , JANUARY 22, 2015 By Valerie Graves, Creative Consultant and Author of an upcoming book, Pressure Makes Diamonds. Look for her on Facebook and Linkedin. Being part of ringing the bell to open today’s NASDAQ exchange is the latest in a string of good things that have come my way because of … More The Law of Service at Work in Advertising and The Big Rewards
Join us to kick off the holiday season alongside the advertising, marketing and media community. Hosted by The ADVERTISING Club Board of Directors. Thursday, December 4th, 2014 6:00 – 10:00pm Arena, 135 W 41st Street, NYC Featuring DJ Orange Calderon + an All-Access Silent Auctionincluding top experiences with executives & one-of-a-kind gifts. Check out … More Don’t Miss The AD Club Holiday Party — TONIGHT!
Last Thursday, The AD Club and friends celebrated Dana Anderson, SVP, Chief Marketing Officer of Mondelez International and 2014 Advertising Person of the Year. The Martin Agency, Wieden+Kennedy and MediaVest presented their pitches for “how to best honor” Dana. To honor this unique and notable star with an extraordinary sense of humor, The Martin Agency … More The Martin Agency Honors Dana Anderson, 2014 Ad Person of the Year
During the holidays, consumers are surrounded by calls to charitable action and brands often take advantage of the season of giving. For example, this year Target and TOMS have teamed up to create a line of gifts that follows the TOMS “One for One” model, which will donate one item to an individual in need with every one purchase. It’s … More Giving Back This Holiday Season
Dana Anderson, SVP, Chief Marketing Officer of Mondelez International, and The AD Club’s Advertising Person of the Year, shares her thoughts on bravery in advertising at the Stars of Madison Avenue Awards Luncheon on September 29, 2014.
Jennifer Bremner, Brand Building Director, Skin Cleansing, Marketing, Unilever, shares her thoughts on bravery in advertising at the Stars of Madison Avenue Awards Luncheon on September 29, 2014.
Tom Peyton, AVP, Marketing – Auto Division, Honda, shares his thoughts on bravery in advertising at our Stars of Madison Awards Luncheon on September 29, 2014.
Erica Hoholick, President, TBWA\Media Arts Lab (accepting on behalf of Apple), shares her thoughts on bravery in advertising at the Stars of Madison Avenue Awards Luncheon on September 29, 2014.
NYC & Company, the marketing arm of New York City, is targeting its very own in a tourism campaign, which encourages New Yorkers to get out and explore the five boroughs of this great city many of us call home. The “See Your City” campaign, which will last three months, was created in-house and channels the visual elements of … More NYC Tourism: For the world, it’s the trip of a lifetime. For you, it’s a subway ride away.