The marketing communications industry has seen significant change over the past few years, and to help navigate the changing industry, lawyers from Davis & Gilbert LLP produced their annual 2014 Lessons Learned/2015 Practical Advice. The document highlights major developments in the marketing communications industry, and offer tips and best practices for marketers and their agencies … More NAVIGATING A CHANGING SOCIAL MEDIA LANDSCAPE
AD Club Leaders and partners came together for our annual Media:NOW Conference and made it truly remarkable. One of the biggest takeaways from 2015’s Media:NOW event was how to think more like the consumer; the more brands, marketers and advertisers think about the behaviors of the person behind the screen, the more responsive that person … More Full recap of AD Club’s Annual 2015 Media:NOW Conference!
At Media:NOW 2015 we celebrated our valued members and partners who won AD Club of NY’s Action Awards! They have made it a priority to honor and advocate diversity and inclusion in the industry through MEDIACTION, AD Club’s largest fundraiser. Check it out HERE!
Fluent, a leading ad tech company specializing in digital customer acquisition, conducted a nationwide survey of U.S. consumers before and after Super Bowl XLIX in order to find out which first-time advertisers would rack up the most points during the big game. Mobile power “juice pack” maker mophie scored big with its “All-Powerless” ad growing … More First Time Super Bowl Advertiser Hits & Misses
On January 29th at our first Measurement:NOW Conference, we learned a few things about how measurement is used now and how invaluable smart and addressable data is today for the brand and the consumer. Here are 5 key takeaways that we found that are important for the brand to consumer journey: Focus on the customer … More Key Takeaways from The AD Club’s Inaugural Measurement:NOW Conference
Local search provides one of the most cost-effective solutions for delivering qualified leads to national brands and business owners. However, prospective customers sometimes need a bit more time, often jumping from local search results to other activities on multiple devices such as smartphones and tablets without making desired product or service decisions. According to a recent YPSM and comScore … More Boosting Local Search Results with Cross-Device Retargeting
Last week MEC held their annual MEC@CES thought leadership event in Las Vegas, which featured curated tours of the CES floor and influential speakers like Brian Cooley of CNET, Mick Ebeling of Not Impossible Labs and Sir Martin Sorrell, among others. In an effort to bring this experience to life, MEC has created the ‘MEC@CES 2015 Key Takeaways,’ which features the best … More MEC@CES 2015 Takeaways
Website Operators Must Provide Enhanced Notice By Richard Eisert, Technology, Digital Media & Privacy Partner and Paavana Kumar, Advertising, Marketing & Promotions Associate at Davis & Gilbert LLP In the Better Business Bureau’s Online Interest-Based Advertising Accountability Program’s first enforcement action since issuing a compliance warning in October 2013, five website companies were challenged in November for not providing notice … More BBB Accountability Program Cracks Down on Targeted Advertising Activities
Ron Urbach, Chairman and co-chair of the Advertising, Marketing & Promotions Practice Group of Davis & Gilbert, is the author of the advertising focused blog, Madison Ave Insights. On the blog, Ron shares the views and commentary of industry leaders and experts on the latest hot button issues in advertising in weekly Q&As. Ron recently … More State of the Creative