In its 51st year of The International ANDY Awards, our celebration of bravery continues to live on. The fearless leaders of our industry were asked, “Why do certain creative leaders and marketers and their work continue to stand out amongst the rest?” What resulted was an inspirational round-up of definitions, examples and executions of true … More How leaders like Weiden, Clow, Droga, Graf, Goodby and More Define Bravery
AD Club Leaders and partners came together for our annual Media:NOW Conference and made it truly remarkable. One of the biggest takeaways from 2015’s Media:NOW event was how to think more like the consumer; the more brands, marketers and advertisers think about the behaviors of the person behind the screen, the more responsive that person … More Full recap of AD Club’s Annual 2015 Media:NOW Conference!
In honor of Mobile World Congress in Barcelona this week and the continuous discussion around the future of mobile, The AD Club asked several of our esteemed leaders and members this timely question: What are the most important mobile trends for marketers to watch in 2015? This is what they had to say… Asif Khan, … More AD Club Leaders: Most Important Mobile Trends to Watch in 2015
On January 29th at our first Measurement:NOW Conference, we learned a few things about how measurement is used now and how invaluable smart and addressable data is today for the brand and the consumer. Here are 5 key takeaways that we found that are important for the brand to consumer journey: Focus on the customer … More Key Takeaways from The AD Club’s Inaugural Measurement:NOW Conference
This month, The AD Club asked several esteemed members and valued thought leaders in the industry this question: What are your predictions for Super Bowl XLIX? Here’s what they had to say… James Riess, Head of Mobile Strategy, InMobi (@InMobi) Super Bowl spending will always showcase the glitzy, big ad campaigns intended to set trends for … More AD CLUB LEADERS: SUPER BOWL PREDICTIONS
This month, The AD Club asked a handful of valued thought leaders in the industry this question: What’s new in holiday marketing? With e-commerce holiday sales set to increase 16.6% this year, up from $61 billion in 2013, marketers everywhere are trying to make the most of the holiday season. What are some new practices, ideas, … More AD Club Leaders: Holiday Marketing
“Fem-powerment” campaigns, such as “Like a Girl” by Always, Dove’s “Real Beauty” and Verizon’s “Inspire Her Mind,” are bringing to the surface a heated debate about the authenticity of advertising and these ads are radically tackling sexism. Here’s what AD Club Leader, Ann Green, Senior Partner, Client Solutions and Innovation and Millward Brown (@AnnGreenMB) had … More AD CLUB LEADERS: THE ‘FEM-POWERMENT’ MOVEMENT
“Fem-powerment” campaigns, such as “Like a Girl” by Always, Dove’s “Real Beauty” and Verizon’s “Inspire Her Mind,” are bringing to the surface a heated debate about the authenticity of advertising and these ads are radically tackling sexism. Here’s what AD Club Leader, Kerstin Recker, Vice President, Marketing at NTENT had to say on the issue: 1. Why do you think … More AD Club Leaders: The ‘Fem-Powerment’ Movement