On January 29th at our first Measurement:NOW Conference, we learned a few things about how measurement is used now and how invaluable smart and addressable data is today for the brand and the consumer. Here are 5 key takeaways that we found that are important for the brand to consumer journey: Focus on the customer … More Key Takeaways from The AD Club’s Inaugural Measurement:NOW Conference
Out-Of-Home Must Transcend Advertising by Karl Greenberg I nearly embarrassed myself. I was at The Advertising Club’s Wednesday event in New York on the state of the OOH marketplace. During the first panel, moderated by our own Steve McClellan, I was about to stand up and ask about new out-of-home marketing technology as a channel … More Out-Of-Home Must Transcend Advertising
Join us to kick off the holiday season alongside the advertising, marketing and media community. Hosted by The ADVERTISING Club Board of Directors. Thursday, December 4th, 2014 6:00 – 10:00pm Arena, 135 W 41st Street, NYC Featuring DJ Orange Calderon + an All-Access Silent Auctionincluding top experiences with executives & one-of-a-kind gifts. Check out … More Don’t Miss The AD Club Holiday Party — TONIGHT!
Check out the agenda to date here.