Paul Winn, Managing Partner, Smart Media Group 1. With access to enhanced technology and voter insights, how do you think campaigns will allocate their marketing dollars in new ways versus 2016? Since 2016, the amount of addressable inventory available has steadily increased. While it has not quite caught up to the demand from advertisers, the … More Vertical:Politics & Activism – Breaking Through the Clutter to Drive Action
Hilary Fischer-Groban, Brand Director, Thinx Inc. 1. As Out-of-Home continues to evolve, combining the art and science of technology, how should both the buy and sell sides be framing themselves for this new era of OOH transaction? We are continuously evolving our approach to OOH to perform in line with the rest of our digital … More OOH:NOW – Gaining Momentum & Market Share 2019
Brian Rappaport, CEO, Quan Media Group As out-of-home continues to evolve, combining the art and science of technology, how should both the buy and sell sides should be framing themselves for this new era of OOH transaction? I think it’s important that both sides work together focusing on how OOH growth is real, that brands … More OOH:NOW – Gaining Momentum & Market Share 2019
The AD Club continues to exam the definition of diversity and it’s benefits to our industry. The Ad Club of NY is very thankful that our illustrious panel of professionals, Sandra Sims-Williams, Chief Diversity Officer of Publicis Groupe, Robert Camilleri, Engagement and Inclusion, Publicis Groupe, Alicia Ray, Mgr. of Product Marketing, AT&T Adworks, Jack Dempsey … More AD Club Hosts a Diversity Panel @ADTECH
On Tuesday, November 15th -The Advertising Club of New York’s, i’mPART Initiative, hosted their Diversity Mixer III at the offices of DigitasLBi on Park Ave. South. The Advertising Club of New York is gathering the community around a shared goal supporting diversity within our industry; bringing all these groups together to network, learn and make connections around … More i’mPART’s Diversity Mixer III
Register today! http://bit.ly/1JYcZLm
In May, the AD Club of NY will be hosting an array of events: Thought Leader Series: The Breakfast Club on May 6th; The ANDYs Redefining Bravery at Creative Week on May 6th; The Great Debate 7 on May 20th; and The AD Club’s quarterly ADTHINK: What Trending In Tech and Advertising on May 28th … More May 2015: What’s Trending in Tech and Advertising?
AD Club Leaders and partners came together for our annual Media:NOW Conference and made it truly remarkable. One of the biggest takeaways from 2015’s Media:NOW event was how to think more like the consumer; the more brands, marketers and advertisers think about the behaviors of the person behind the screen, the more responsive that person … More Full recap of AD Club’s Annual 2015 Media:NOW Conference!
Last week, we watched our industry’s bravest leaders share the stage during Redefining Bravery at Advertising Week Europe talk about what it takes to be a truly courageous creative in our industry. We want to thank ANDY 2015 Jury Chair and moderator Colleen DeCourcy of W+K along with speakers Laura Jordan Bambach of Mr. President, … More Key takeaways from “Redefining Bravery” at Advertising Week Europe!
At Media:NOW 2015 we celebrated our valued members and partners who won AD Club of NY’s Action Awards! They have made it a priority to honor and advocate diversity and inclusion in the industry through MEDIACTION, AD Club’s largest fundraiser. Check it out HERE!