Sports Betting: Where the Future Is Online

From Davis+Gilbert’s Advertising + Marketing practice group’s 8th edition of Trends in Marketing Communications Law Although the U. S. Professional and Amateur Sports Protection Act of 1992 (PASPA) previously prohibited most states from legalizing sports betting, the Supreme Court found in 2018 that PASPA was unconstitutional, clearing the way for states to legalize sports betting. … More Sports Betting: Where the Future Is Online

On the Green Screen: How DOOH Can Help with Climate Change

From Hannah Lyder, Digital Marketing Manager, Vistar Media As the global climate crisis continues, consumers are looking for brands that are more than just a well-intentional mission statement. They are looking for action. Just as offices and products can incorporate greener methods, so can advertising. In honor of Earth Day, we’ve laid out how out-of-home … More On the Green Screen: How DOOH Can Help with Climate Change

Drop Shots Lets Clients Watch Through a Photographer’s Viewfinder

Drop Shots is a remote workplace solution that allows clients to take part in and collaborate on photo shoots virtually and in real-time via a low-latency view through the lens of the photographer’s camera. Developed by the agency Hayden5 for use with its photographers, Drop Shots is touted as a high-quality photography capture and remote collaboration product that plugs brands, … More Drop Shots Lets Clients Watch Through a Photographer’s Viewfinder

AnyClip Wins 2022 NAB Show Product of the Year Award

New York, NY] — April 27, 2022 – AnyClip announced today that its AI-powered video management platform for Business has been named both an Overall Winner (Capitalize) and Category Winner (Asset Management, Automation and Playout) for the 2022 NAB Show Product of the Year Awards. This official awards program, produced by the National Association of … More AnyClip Wins 2022 NAB Show Product of the Year Award

Hivestack Announces Global Alliance with Xandr for Programmatic Digital Out of Home (DOOH)

The alliance will enable Xandr Invest advertisers to programmatically purchase digital out of home (DOOH) inventory on a global scale via the Hivestack Supply Side Platform (SSP) Montreal, Canada – April 27, 2022 – Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has today announced a strategic global collaboration with Xandr, … More Hivestack Announces Global Alliance with Xandr for Programmatic Digital Out of Home (DOOH)

Best Creative of 2022 So Far

Q&A with John Samels, Creative Director, Colossal Media   What creative work has stood out the most and why in 2022, so far? WeTransfer’s most recent project, “Together We Make”. Because it’s authentic and real. And their music selection was tight. But mostly because it spoke to a subculture of people instead of yelling into … More Best Creative of 2022 So Far

Sustainability and Brands in an Important Period of Social Change

From Selina Donald, Global Sustainability Director at Momentum Worldwide What brands have recently created sustainability campaigns that you believe resonated with consumers? 2022 is the year that the automotive industry has gone big on raising the profile of electric vehicles. Every major brand has released a noteworthy campaign, connecting with consumers through humor and well-known … More Sustainability and Brands in an Important Period of Social Change

Evergreen Focus on Green Marketing at the National Advertising Division

From Davis+Gilbert’s Advertising + Marketing practice group’s 8th edition of Trends in Marketing Communications Law How have green claims (and related NAD challenges) evolved over the years? As a self-regulatory adjudicative body, the NAD will look to the FTC for guidance as it reviews green advertising claims and evaluates the substantiation for such claims. Although the FTC’s … More Evergreen Focus on Green Marketing at the National Advertising Division

Creative Spirit Can Help You Craft a Virtual Disability Employment Forum and Improve Your Disability Inclusion Strategy

Autism Awareness Month is Just Around the Corner Creative Spirit’s virtual forums are a great way to promote and enhance the inclusion of talented people on the spectrum within your company or organization. By hosting a one-hour Autism Acceptance Month forum, you can broaden your company’s understanding of the benefits and best practices associated with … More Creative Spirit Can Help You Craft a Virtual Disability Employment Forum and Improve Your Disability Inclusion Strategy