How The Pandemic Has Changed Media From An Innovation Officer Perspective

From Member Jon Anselmo, Chief Innovation Officer, PHD   As we look back on this past year, how do you think the advertising industry has evolved? As an industry, we were forced into a moonshot challenge without even knowing it—how do we plan for the unplannable? Ironically, while the world stood still, in shock for … More How The Pandemic Has Changed Media From An Innovation Officer Perspective

Ways The Advertising Industry Has Evolved in Covid Year One

From Member Ron Lewis, Group Creative Director, Grey Group & Co-Founder DiverseCreatives.Com    As we look back on this past year, how do you think the advertising industry has evolved?  Over the last year the advertising industry has become more aware, empathetic, and a little more inclusive. Many brands realized that their communications cannot enter … More Ways The Advertising Industry Has Evolved in Covid Year One

How The Advertising Industry Has Evolved One Year Later

From Member Ivan Guzenko, Founder, SmartyAds As we look back on this past year, how do you think the advertising industry has evolved? It was a tough year to be an advertiser, to say the least. With closed borders, canceled international trade fairs, shows and restricted transportation caused by a lockdown, dramatic consequences have touched … More How The Advertising Industry Has Evolved One Year Later

A Publisher’s Unvarnished Take On The Cookidentity Crisis

From Member Nicole Lesko, SVP of data, ad products and monetization, Meredith. This column originally appeared on adExchanger.  As a publisher, I am exhausted being cornered by every vendor in a murky supply chain and listening to their thoughts on replacing identity v1 (cookies) with identity v2 (publisher-sourced emails hashed up and shared with all). … More A Publisher’s Unvarnished Take On The Cookidentity Crisis

How COVID Has Influenced The Ways We Consume Media

We asked our members: How do you believe COVID has influenced the ways in which we consume media? Has the industry adapted accordingly? From Member Lauren Gardner, Marketing Director, Intersection Over the past 12 months people have been mostly confined to the four walls of their homes, staring at screens for both work and downtime. … More How COVID Has Influenced The Ways We Consume Media

A Challenge to our Industry From an Invisible Minority

From Member Clara Luo, Group Director, Strategy & Insights and BAV Strategic Studio Lead, VMLY&R I write this open letter today with hopes of igniting open conversation and action for the Asian-American Pacific Islander (AAPI) community. I challenge the marketing and advertising industry to bring visibility to our existence in the work that we do. … More A Challenge to our Industry From an Invisible Minority

The Foundation’s Summer Internships

The Foundation’s Summer Internship Programs are designed to provide students in their junior, senior, and graduate years of college an opportunity to intern at one of the AD Club’s member agencies or organizations. Throughout the summer, students are able to hone  their technical skills and learn interpersonal skills. The program provides the ability to learn … More The Foundation’s Summer Internships

The Importance of Hiring, Promoting and Retaining Female Leadership

From Contributor Kristin Nicole Dukes, Ph.D., Dean for Institutional Diversity, Allegheny College   Women continue to be largely underrepresented in leadership roles, in particular high-profile leadership positions. According to a January 2020 Catalyst report on women in leadership at S&P 500 Companies, women held only 5.8% of CEO positions at these companies. This trend of … More The Importance of Hiring, Promoting and Retaining Female Leadership