AD Club Insider

From Davis+Gilbert’s Advertising + Marketing practice group’s 8th edition of Trends in Marketing Communications Law Although the U. S. Professional and Amateur Sports Protection Act of 1992 (PASPA) previously prohibited most states from legalizing sports betting, the Supreme Court found in 2018 that PASPA was unconstitutional, clearing the way for states to legalize sports betting. … More Sports Betting: Where the Future Is Online

From Maral Beylerian, VP Client Services, BEN What brands have recently created sustainability campaigns that you believe resonated with consumers? Working at BEN for over 15 years, I’ve seen the evolution of our business as well as brands’ businesses and their missions. Through the years, there’s been an increased focus on sustainability across the board. … More Sustainability in the Auto Vertical

From Hannah Lyder, Digital Marketing Manager, Vistar Media As the global climate crisis continues, consumers are looking for brands that are more than just a well-intentional mission statement. They are looking for action. Just as offices and products can incorporate greener methods, so can advertising. In honor of Earth Day, we’ve laid out how out-of-home … More On the Green Screen: How DOOH Can Help with Climate Change

Q&A with John Samels, Creative Director, Colossal Media   What creative work has stood out the most and why in 2022, so far? WeTransfer’s most recent project, “Together We Make”. Because it’s authentic and real. And their music selection was tight. But mostly because it spoke to a subculture of people instead of yelling into … More Best Creative of 2022 So Far

From Selina Donald, Global Sustainability Director at Momentum Worldwide What brands have recently created sustainability campaigns that you believe resonated with consumers? 2022 is the year that the automotive industry has gone big on raising the profile of electric vehicles. Every major brand has released a noteworthy campaign, connecting with consumers through humor and well-known … More Sustainability and Brands in an Important Period of Social Change