Sustainability and Brands in an Important Period of Social Change

From Selina Donald, Global Sustainability Director at Momentum Worldwide What brands have recently created sustainability campaigns that you believe resonated with consumers? 2022 is the year that the automotive industry has gone big on raising the profile of electric vehicles. Every major brand has released a noteworthy campaign, connecting with consumers through humor and well-known … More Sustainability and Brands in an Important Period of Social Change

Evergreen Focus on Green Marketing at the National Advertising Division

From Davis+Gilbert’s Advertising + Marketing practice group’s 8th edition of Trends in Marketing Communications Law How have green claims (and related NAD challenges) evolved over the years? As a self-regulatory adjudicative body, the NAD will look to the FTC for guidance as it reviews green advertising claims and evaluates the substantiation for such claims. Although the FTC’s … More Evergreen Focus on Green Marketing at the National Advertising Division

Creative Spirit Can Help You Craft a Virtual Disability Employment Forum and Improve Your Disability Inclusion Strategy

Autism Awareness Month is Just Around the Corner Creative Spirit’s virtual forums are a great way to promote and enhance the inclusion of talented people on the spectrum within your company or organization. By hosting a one-hour Autism Acceptance Month forum, you can broaden your company’s understanding of the benefits and best practices associated with … More Creative Spirit Can Help You Craft a Virtual Disability Employment Forum and Improve Your Disability Inclusion Strategy

One Of Many

From Elaine Cox, Executive Creative Director, 72andSunny New York There’s something magical about NOT being the first female Executive Creative Director at your agency. I’ve been the first before. Being first feels like a win at first. But you quickly realize what it really means: that who you are–combined with what you do–is a rarity. … More One Of Many

Women’s History Month/Equality: Leading with Humanity

From Meredith Kinee and Rachel Cuyler, Group Creative Directors, VMLY&R New York   Throughout our ten-year partnership in advertising, we have found ourselves talking a lot about leadership. And, for as much as the conversations have changed, they, in a way, have also stayed the same. What’s stayed the same is what we look for in … More Women’s History Month/Equality: Leading with Humanity

The Inequality Pandemic: How COVID pushed millions of women out of the workforce

From Julia Cramer, Content Specialist, Adomni Synopsis: America is facing a crisis: women unemployment. Companies must find ways to support women and address the barriers surrounding their departure.  Since the pandemic, a record number of women have departed the workforce, with more than 2.3 million women exiting between February 2020 and February 2021. For women of … More The Inequality Pandemic: How COVID pushed millions of women out of the workforce

Rapport’s Mentorship Program Retains Women in the Workplace

From Jill Rothenhauser, Group Director, RapportWW Rapport launched its first Mentorship Program in April 2020. The program was created with the intention of encouraging growth amongst employees and building cross-office relationships throughout Rapport US. The Rapport leadership team listened to their employees and learned there was a need for additional guidance around professional development. Although … More Rapport’s Mentorship Program Retains Women in the Workplace

Gender Equality in 2022: An HR Perspective

From Miray Rossi, Senior Human Resources Manager, BEN What internal initiatives in place that help enforce and encourage gender equality in the workplace? BEN is a data driven company, and data points are our currency. To that end, we in HR are committed to performing regular audits, compiling data, and presenting results to executive leadership, … More Gender Equality in 2022: An HR Perspective

Three Steps to Support Equity in our Industry

From Arielle Gross Samuels, Global Head of Environmental, Social and Governance Business, Meta As we honor Women’s History Month and celebrate the achievements of women around the world, let’s consider how we will act as leaders and allies to achieve a more empowered and inclusive future for all. There has never been a better time … More Three Steps to Support Equity in our Industry

Icons, Rock Stars, & Innovators: Ronnie Dickerson Stewart

What makes a ROCKSTAR? Your hard work stands above the crowd and shines bright. By being engaged and curious, you are a producer of excellence. —  Ronnie Dickerson Stewart is an award-winning DE&I Leader who spent 16 years in the ad industry before pivoting to serve in tech. Additionally, she is a sought-after certified Career … More Icons, Rock Stars, & Innovators: Ronnie Dickerson Stewart