AD Club Insider

From Selina Donald, Global Sustainability Director at Momentum Worldwide What brands have recently created sustainability campaigns that you believe resonated with consumers? 2022 is the year that the automotive industry has gone big on raising the profile of electric vehicles. Every major brand has released a noteworthy campaign, connecting with consumers through humor and well-known … More Sustainability and Brands in an Important Period of Social Change

From Meredith Kinee and Rachel Cuyler, Group Creative Directors, VMLY&R New York   Throughout our ten-year partnership in advertising, we have found ourselves talking a lot about leadership. And, for as much as the conversations have changed, they, in a way, have also stayed the same. What’s stayed the same is what we look for in … More Women’s History Month/Equality: Leading with Humanity

From Julia Cramer, Content Specialist, Adomni Synopsis: America is facing a crisis: women unemployment. Companies must find ways to support women and address the barriers surrounding their departure.  Since the pandemic, a record number of women have departed the workforce, with more than 2.3 million women exiting between February 2020 and February 2021. For women of … More The Inequality Pandemic: How COVID pushed millions of women out of the workforce

From Jill Rothenhauser, Group Director, RapportWW Rapport launched its first Mentorship Program in April 2020. The program was created with the intention of encouraging growth amongst employees and building cross-office relationships throughout Rapport US. The Rapport leadership team listened to their employees and learned there was a need for additional guidance around professional development. Although … More Rapport’s Mentorship Program Retains Women in the Workplace

From Miray Rossi, Senior Human Resources Manager, BEN What internal initiatives in place that help enforce and encourage gender equality in the workplace? BEN is a data driven company, and data points are our currency. To that end, we in HR are committed to performing regular audits, compiling data, and presenting results to executive leadership, … More Gender Equality in 2022: An HR Perspective

From Arielle Gross Samuels, Global Head of Environmental, Social and Governance Business, Meta As we honor Women’s History Month and celebrate the achievements of women around the world, let’s consider how we will act as leaders and allies to achieve a more empowered and inclusive future for all. There has never been a better time … More Three Steps to Support Equity in our Industry