Brand Truths In Every Message, Every Pivot and Every Action

From Cesar A. Vallejo is a Creative Director/ Copywriter at Momentum Worldwide What advice would you give brands to ensure cultural alignment within their messaging for their company? It starts with an honest assessment of what the brand actually currently represents to customers, employees and the general public. It is only from here that you … More Brand Truths In Every Message, Every Pivot and Every Action

PSA: Brands can no longer be impartial

From Julia Cramer, Content Specialist, Admoni The pandemic fundamentally shifted the way brands talk to consumers. The influx of the economy and extreme political polarization, accelerated by the pandemic, increasingly influenced consumers to shop based on their social values – actualizing when protestors took to the streets over racial injustice after the murder of George … More PSA: Brands can no longer be impartial

Communicating to the LGBTQIA+ Community: during Pride and Beyond

From Daniel Avon, Director, Data Strategy, Grey New York As a data strategist my job is to understand how people perceive and relate to brands and culture. As a member of the queer community, annually I find myself as both advertiser and target audience during Pride. Sometimes that’s complicated. What a brand and brief ask for may … More Communicating to the LGBTQIA+ Community: during Pride and Beyond

Brands Are More Than Just Narrators – Creative Director Thoughts on Inclusivity

Q&A with Jordan Chlapecka, Creative Director, NY, Momentum Worldwide  What advice would you give to brands to ensure authentic representation of the LGBTQ+ community not only during Pride, but year-round? My best advice to brands is to not be swayed by public reactions and stand firm with the community. I think what stings more in times … More Brands Are More Than Just Narrators – Creative Director Thoughts on Inclusivity

Get Over the Rainbow-Washing: How Advertisers can create lasting change for the LGBTQI+ community

By Julia Cramer, Admoni Around the world, Pride is celebrated in June to empower and amplify the LGBTQI+ community through parades, parties, protests, and marches, deriving from the Stonewall Riots in NYC. Cut to fifty-plus Prides later, we are seeing more companies showing their support for the LGBTQI+ community by incorporating Pride colors into their … More Get Over the Rainbow-Washing: How Advertisers can create lasting change for the LGBTQI+ community

S’more product lead & Ad Club honoree Regina Guinto on the influencer-fueled future

Interview by Kendra Clark for The DRUM Regina Guinto, head of product design at dating app S’More, has been named one of the Advertising People of the Year by the Advertising Club of New York. Guinto opens up about building a career she’s proud of, finding inspiration and mapping the future of the marketing industry. … More S’more product lead & Ad Club honoree Regina Guinto on the influencer-fueled future

Introducing the PGA Jr. League Safari Par-Tee app: an interactive golf game for kids featuring collaborative play through augmented reality

LOS ANGELES — May 27th, 2022 — The PGA is launching the PGA Jr. League Safari Par-Tee mobile app today, available for free download. Designed as an interactive mobile game, the PGA Jr. League app allows kids and families to collaboratively play golf as adorable animal avatars while transforming their own setting into the imaginative Adventure … More Introducing the PGA Jr. League Safari Par-Tee app: an interactive golf game for kids featuring collaborative play through augmented reality

Ad Club Industry Legend Rishad Tobaccowala on why the next 10 years will be the best

Interview by Kenneth Hein for The DRUM After more than 40 years in the industry, Rishad Tobaccowala has seen it all – or at least most of it. Upon being named Industry Legend by the Ad Club, Tobaccowala shares some advice for those starting out, as well as a prediction for where the industry is headed. If … More Ad Club Industry Legend Rishad Tobaccowala on why the next 10 years will be the best

Unilever COO & Ad Club honoree Esi Eggleston Bracey on the need for a people-first ethos

Interview by Kendra Clark for The DRUM Esi Eggleston Bracey, Unilever’s executive vice-president and chief operating officer of beauty and personal care, has been named Marketer of the Year by the Advertising Club of New York. The Drum catches up with Bracey on what drives her and what’s next. The Advertising Club of New York, … More Unilever COO & Ad Club honoree Esi Eggleston Bracey on the need for a people-first ethos