Back-to-School Insights from Momentum Worldwide

From Matt Belanger, VP, Director of Digital, Comms Strategy, NA at Momentum Worldwide With 15 years of industry experience, Matt leads digital communications strategy for Momentum US: delivering data-inspired, impact-driven experience planning across social and digital platforms. With the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the … More Back-to-School Insights from Momentum Worldwide

VMLY&R DSG Thought Leadership: Back-to-School

From Noel Cottrell, Chief Creative Officer, Kansas City, VMLY&R   With the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the classroom, how can marketers prepare for back-to-school season in terms of messaging? To state the obvious, back-to-school (BTS) 2021 has been like no other.  While start dates and … More VMLY&R DSG Thought Leadership: Back-to-School

The ADVERTISING Club of New York Celebrates 125th Anniversary with a Time Capsule to be Sealed until 2046 and Announces Incoming Board of Directors

NEW YORK, July 28, 2021 (GLOBE NEWSWIRE) — The ADVERTISING Club of New York, the industry’s leading professional organization representing the advertising, media, marketing, and ad-tech industries is celebrating their 125th anniversary this month. To honor this important milestone, The Club has created a time capsule and is inviting the community to come together to celebrate this … More The ADVERTISING Club of New York Celebrates 125th Anniversary with a Time Capsule to be Sealed until 2046 and Announces Incoming Board of Directors

New Business Imperatives: What Diversity and Inclusiveness Mean for Advertising

From Ivan Guzenko, CEO & Co-Founder, SmartyAds Inclusiveness and diversity in advertising push brands past traditional assumptions about who their audience is and what they want. This kind of marketing speaks to broader audiences of all races, cultural backgrounds, religious beliefs, sexual orientation, age or social status. If your brand makes inclusiveness and diversity the … More New Business Imperatives: What Diversity and Inclusiveness Mean for Advertising

Agency and Brand Magic of Embracing Intersectionality

From Member Erika Vander, Creative Executive Assistant, GREY  Ultimately to remain authentic, brands need to stand with underrepresented communities all year round, so as we enter into pride month, how do you think brands should support the LGBTQ+ community? A good start is employee integration through volunteer work and charity contributions. Most companies don’t need … More Agency and Brand Magic of Embracing Intersectionality

HEY BRANDS, WE ARE LGBTQ+ 24/7/365 

From Member Glen Peden, VP Group Creative Director, Momentum Worldwide, NY I love Pride month and everything it represents—visibility, representation, respect and a celebration of diversity. As a gay man, I have been fortunate to witness so much progress in our fight for equality during my lifetime, but we still have a long way to go. Starting … More HEY BRANDS, WE ARE LGBTQ+ 24/7/365 

The Importance of Agency Culture to AAPI Visibility and Growth

From Member Deb Fong, Global Health Leadership, Strategic Health Initiatives at Omnicom We would love to learn more about your background and origin story. How has your experience as an Asian in this industry impacted your career journey? I am fortunate to work in a sector that has generally welcomed me since the beginning of … More The Importance of Agency Culture to AAPI Visibility and Growth

Narrowing AAPI Leadership Gap Through Cultural Competence

From Member Reema Rao-Patel, Strategy Director at Highdive We would love to learn more about your background and origin story. How was your experience as an Asian in this industry impacted your career journey? I am a first-generation Indian American. So, I have to constantly balance navigating the industry as a person of color along … More Narrowing AAPI Leadership Gap Through Cultural Competence