In recognition of Mental Health Awareness Month, OUTFRONT Media hosted Jay Shetty as part of an A-List speaker series. Jay is a renowned, award-winning storyteller, author, purpose coach, and former monk who has a lot of wisdom and positivity to share with the world. The informal format allowed Jay to discuss ways we can all … More Mental Health and Returning To The Office
From Member from Jennifer Kohl, Senior VP and Exec Director of Integrated Media, VMLY&R As we move towards the second half of the year, what predictions do you have for the TV space? It’s about to get real! Streaming is the hot, hot word in video. “Living the stream” was the theme after all … More Where TV Goes Next – “It’s about to get real”
From Member Donna Vallario, CEO and CMO, MediaMash As people continue to stream content, how can brands effectively continue to reach consumers? Video content is very expensive to produce. Brands must monetize their content in order to keep creating. The best way to do this is to host the video on your brands website. … More The Ever-Evolving TV Landscape
From Member Linda Xiao, Strategy Director, Digital Experience Design, Momentum Worldwide For those identifying as Asian American or Pacific Islander, has your experience in this industry impacted your career journey? If so, how? Early in my career, I just assumed that people who looked like me would be my advocates/mentors/etc. I quickly learned that … More Narrowing the Gap in AAPI Leadership in Advertising and Marketing
From Member Vincent Tam, Strategic Partnerships & Integration at Collective, powered by Omnicom We would love to learn more about your background and origin story. How has your experience as an Asian in this industry impacted your career journey? I am a first-generation Hong Kong Chinese who came to the U.S. when I was 8. … More A Word of Advice from Vincent Tam
From Member Tim Jones, Chief Creative Officer (Pharma), Grey Group, New York As we move towards the second half of the year, what predictions do you have for the TV space? I’m not one for predictions, but in terms of brand advertising, I do see a big shift in tonality coming. Hopefully, brands will move … More The Ever-Evolving TV Landscape
From Member Ankit Vahia, Executive Strategy Director, North America Health & Wellness, Grey Group As Asian American or Pacific Islander, has your experience in this industry impacted your career journey? If so, how? As an immigrant and coming from a management consulting background, I definitely had a clear perspective on what sort … More Narrowing The AAPI Leadership Gap
From Member Bernice Chao, Creative Director, R/GA and Co-Founder of Asians in Advertising We would love to learn more about your background and origin story. How was your experience as an Asian in this industry impacted your career journey? I grew up 2nd generation, to parents who immigrated from Taiwan and I was taught to … More Bernice Chao Shares Her Perspective as an Asian American Marketer
“The Post-Normal Consumer: Navigating an Uncertain Present & Future” Provides Guidance for Brands on Reaching Consumers in Post-Pandemic World From Member Andy Borinstein, VP, Content Strategy & Insights, Meredith Corporation For American women, the impact of COVID-19 has been profound, though the pandemic has not affected all women in the same way. A new landmark … More Women’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study
From Member Rodrigo Coelho, VP Strategy, Canada, Momentum Worldwide As we look back on this past year, how do you think the advertising industry has evolved? When faced with challenges, creativity thrives every time. This past year we saw an acceleration of purpose-led marketing with brands striving to earn a meaningful role in people’s … More Industry Moving Forward: Media Planning To Account for Experiences