Five New Board Members Named; 2022 President’s Award Honorees Recognized

The ADVERTISING Club of New York Celebrates 126th Anniversary Five New Board Members Named; 2022 President’s Award Honorees Recognized NEW YORK, July 28, 2022 (GLOBE NEWSWIRE) — The ADVERTISING Club of New York, the industry’s leading professional organization representing the advertising, media, marketing, and ad-tech industries is celebrating their 126th anniversary this month. The anniversary … More Five New Board Members Named; 2022 President’s Award Honorees Recognized

Three Questions To Ask Before Entering Conversation Around Social Issues

From Beth Rolfs, Chief Data Officer, Grey NY When big social issues arise, I often hear both my colleagues and my clients ask the same thing: “What should we be doing or saying about this issue?” Excellent question. Advertising makes up approximately 27% of every hour of traditional television in the United States and the … More Three Questions To Ask Before Entering Conversation Around Social Issues

Listening and Painting

From Anna Skrabacz, Marketing Manager, Colossal Media The world has changed dramatically since we were founded in 2004, and so have we. We’ve grown from scrappy underdogs to global leaders, from a Brooklyn based team of 5 to a bi-coastal company of nearly 100. 2020 was a year to reexamine. When your team works outside … More Listening and Painting

Culturally Aligning your Brands Ethos in a Complex Climate

We asked our members for their thoughts on changing times & culturally aligning among brands. Mac Mulcahy, Senior Director, Global Agency Partnerships, Firework shares thoughts and examples of how brands appropriately serve their communities/consumers as well as their employees who shape the culture inside the company. What advice would you give brands to ensure cultural … More Culturally Aligning your Brands Ethos in a Complex Climate

What the Potential Recession Means for Education Marketing

From Josh Zoerner, Content Strategist, Dstillery We asked our members about changes to retail advertising as schooling transitioned to online in the past couple of years. Josh Zoerner shares how brands now need to advertise to cut through the clutter.  This year, education marketers have invested more in expanding reach than any year before due … More What the Potential Recession Means for Education Marketing

Brand Truths In Every Message, Every Pivot and Every Action

From Cesar A. Vallejo is a Creative Director/ Copywriter at Momentum Worldwide What advice would you give brands to ensure cultural alignment within their messaging for their company? It starts with an honest assessment of what the brand actually currently represents to customers, employees and the general public. It is only from here that you … More Brand Truths In Every Message, Every Pivot and Every Action

PSA: Brands can no longer be impartial

From Julia Cramer, Content Specialist, Admoni The pandemic fundamentally shifted the way brands talk to consumers. The influx of the economy and extreme political polarization, accelerated by the pandemic, increasingly influenced consumers to shop based on their social values – actualizing when protestors took to the streets over racial injustice after the murder of George … More PSA: Brands can no longer be impartial

Communicating to the LGBTQIA+ Community: during Pride and Beyond

From Daniel Avon, Director, Data Strategy, Grey New York As a data strategist my job is to understand how people perceive and relate to brands and culture. As a member of the queer community, annually I find myself as both advertiser and target audience during Pride. Sometimes that’s complicated. What a brand and brief ask for may … More Communicating to the LGBTQIA+ Community: during Pride and Beyond

Brands Are More Than Just Narrators – Creative Director Thoughts on Inclusivity

Q&A with Jordan Chlapecka, Creative Director, NY, Momentum Worldwide  What advice would you give to brands to ensure authentic representation of the LGBTQ+ community not only during Pride, but year-round? My best advice to brands is to not be swayed by public reactions and stand firm with the community. I think what stings more in times … More Brands Are More Than Just Narrators – Creative Director Thoughts on Inclusivity