Price, Value, Location, Context: Advertising Rules For Back To School

From Lauren Sak, Senior Marketing Director, Intersection With inflation on the rise, what advice would you give to brands surrounding back-to-school shopping?  It’s no surprise that consumers are feeling the effects of inflation everywhere, from the grocery store to the gas pump, and well beyond. During periods of inflation consumers typically cut down on what … More Price, Value, Location, Context: Advertising Rules For Back To School

What the Potential Recession Means for Education Marketing

From Josh Zoerner, Content Strategist, Dstillery We asked our members about changes to retail advertising as schooling transitioned to online in the past couple of years. Josh Zoerner shares how brands now need to advertise to cut through the clutter.  This year, education marketers have invested more in expanding reach than any year before due … More What the Potential Recession Means for Education Marketing

Join the The AD Club Foundation On #GivingTuesday

The ADVERTISING Club Foundation (a 501c3) is now part of AmazonSmile’s non-profit roster of organizations. You can now support our many talent pipeline and many DE&I initiatives simply by shopping on Amazon. The AmazonSmile Foundation will donate 0.5% of the purchase price from your eligible smile.amazon.com purchases, at no cost to you. It takes two seconds to … More Join the The AD Club Foundation On #GivingTuesday

Meet The Fellows: Danielle Silverman

Danielle Silverman is a Director of Product Management at WarnerMedia, where she leads product ideation and strategy for advanced TV solutions. Danielle manages the development and implementation of addressable products that increase ROI and targeting capabilities for brands. Prior to this role, Danielle has worked at various other companies, all within the addressable advertising space, … More Meet The Fellows: Danielle Silverman

Meet The Fellows: Cree Flournoy

 Cree is a digital-first marketer, always thinking about how digital solutions can solve clients’ business challenges. Currently, she serves as a Manager of Business Development at Organic, a leading digital agency. She is responsible for the strategic and creative development for all new business initiatives across the agency. She fosters collaboration across departments and Omnicom sister agencies … More Meet The Fellows: Cree Flournoy

Meet The Fellows: Courtney Jackson

Courtney Jackson is a senior community manager at VMLY&R, managing social engagement and strategy for clients including Betty Crocker, Pillsbury, and Old El Paso. A Long Island native, and Wellesley College alum, Courtney has always aspired to broaden her horizons, seeking out opportunities where she can grow, learn, and lead! Outside of work, Courtney lends … More Meet The Fellows: Courtney Jackson