“The Post-Normal Consumer: Navigating an Uncertain Present & Future” Provides Guidance for Brands on Reaching Consumers in Post-Pandemic World From Member Andy Borinstein, VP, Content Strategy & Insights, Meredith Corporation For American women, the impact of COVID-19 has been profound, though the pandemic has not affected all women in the same way. A new landmark … More Women’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study
From Member Ivan Guzenko, Founder, SmartyAds As we look back on this past year, how do you think the advertising industry has evolved? It was a tough year to be an advertiser, to say the least. With closed borders, canceled international trade fairs, shows and restricted transportation caused by a lockdown, dramatic consequences have touched … More How The Advertising Industry Has Evolved One Year Later
Cloud Cuts™ is the combination of curated editors, working locally around the world with a dedicated staff of post producers, ensuring quality control and timeliness. Hayden5 emphasized technology and logistics to enable real-time client edits, lightning-fast media delivery, and cloud storage.
From Member Kevin McNulty, President & CMO, Momentum Worldwide “Won’t this year just hurry up and end?!” We’ve all heard or said it. Now, as we turn the calendar page one last time, we can finally say “good riddance to 2020!” December is typically a time to reflect on the year, hopefully one of sustained … More Year in Review: How to survive a pandemic? Focus on relationships over revenue.
Interview From AnyClip, a video data and technology company revolutionizing the digital video industry with software, insights and services for media companies and marketers. As this year (thankfully) comes to a close, we thought it prudent to take some time to think about what’s to come in 2021. The digital media landscape is shifting in … More Q&A with Elicia Greenberg, VP Membership & Programs, The Advertising Club of New York
From Lee Nadler, Chairman of The Board, The ADVERTISING Club & CMO, Tomo The pandemic has shown us the importance of being comfortable with the uncomfortable. To move forward with uncertainly. To adapt in new roles and ways of working. As we all go through different chapters in our careers, I hope it’s as reassuring … More Lee Nadler shares advice on making a transition at this transformative time
In their biggest issue to date, Davis & Gilbert LLP’s attorneys discuss the rapid changes in federal and state laws, regulatory actions and self-regulatory obligations that are being fueled by a health crisis, rise of data and technology, innovation, the continued importance of truth and the ways in which consumer tastes have changed to a … More 2020 Trends in Marketing Communications Law
BEN, the entertainment AI company that places brands into influencer, streaming, TV, music, and film content, today announced the acquisition of TubeBuddy, the largest platform to help YouTube creators optimize their audience and channel growth. Terms of the deal were not disclosed. TubeBuddy will become a division of BEN Group and Rob Gabel, founder and former CEO … More BEN Group Acquires YouTube Channel-Optimizing Browser Extension ‘TubeBuddy’
Q&A with Former AD Club Board President, Chief Partnerships Officer, Organic; and Co-founder of Creative Spirit What is Creative Spirit? Creative Spirit is the first global organization to match neurodiverse candidates – who are currently unemployed at an astounding 85% – with fair wage integrated positions at the best companies in the world. Creative Spirit … More Neurodiversity Initiative: Creative Spirit
Lessons from CMOs prepared for the Future The role of the chief marketing officer is more difficult than ever. ‘Business as usual’ is no longer an option and the future is clouded by uncertainty. Although no one could have predicted the pandemic, some marketing leaders report feeling better prepared for the road to recovery than … More Leading In Uncertain Times