Lessons from CMOs prepared for the Future The role of the chief marketing officer is more difficult than ever. ‘Business as usual’ is no longer an option and the future is clouded by uncertainty. Although no one could have predicted the pandemic, some marketing leaders report feeling better prepared for the road to recovery than … More Leading In Uncertain Times
Work & Co has launched the first major redesign of the MTA subway map in decades, and acclaimed filmmaker Gary Hustwit documented the process of creating a new “live map” — one that updates in real-time — to help New Yorkers and tourists better plan their journeys. The Live Subway Map, which can be found at map.mta.info, is … More NYC’s New Live Subway Map From Club Members Work & Co.
From Member Evan Rutchik, CRO, Ogury During the recent Advertising Club of New York webinar, Navigating the Future of Travel, I shared various travel trends and predictions which were identified based on Ogury’s unique, reliable mobile user and behavior data. Following the presentation, I was lucky enough to speak with Molly Battin, VP of Marketing … More AdClub: How to Navigate the Future of Travel
From Juan Pellerano, Account Supervisor, Laundry Service As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? There’s no denying the financial hardships agencies are facing, as many of us have heard, anecdotally and in public earnings reports. As the financial … More Is the future of talent frictionless? Q and A with Laundry Service
From Andrew Kletzing, Director NA Partner Management, Facebook As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? Attracting, developing, and retaining great talent should always be a priority – and there are effective ways to do this that don’t … More Attracting and Retaining Talent; Q and A with Facebook
By Jennifer Frieman, Global Chief Talent Officer, Momentum Worldwide As agencies have faced recent financial hardships due to the current climate, how do you think they can make hiring new talent a priority? Even in the midst of the incredibly tough year we’ve seen across the marketing landscape, the things that drive the success of … More Being Bold About Talent with Momentum’s CTO
by Lauren Kimball, Design Director at Momentum The COVID-19 crisis has caused an extreme disruption to the personal and professional lives of employees. As a result, new employee mindsets have emerged. Older generations are feeling successful at home because of more stable home office environments, while younger generations are feeling less productive due to roommates, … More The New Mindset of Employees, and How to Prepare For It
As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? Focus on ensuring that your business has a stable and efficient digital omnichannel foundation – this essential core helps capture demand and make the most of capacity when/where … More The State of Retail with Work and Co Director of Strategy Dawn Moses
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud your company supports? We have been dedicated to expanding diversity and inclusion, not just by changing the tapestry of our talent pool, but by changing the landscape of the talent pipelines that feed our future. At Momentum, one of our … More Momentum’s Commitment to Inclusion; Q and A with Jennifer Frieman, Chief Talent Officer, Momentum Worldwide
Does your company/agency have any D&I initiatives? If so, what are they? What D&I initiatives are you most proud of that your company supports? IAS is proud to make diversity and inclusion a priority. Focusing on D&I isn’t just the right thing to do, it is also the smart thing to do from a business perspective. … More D and I initiatives with Lisa Utzschneider, Chief Executive Officer, Integral Ad Science (IAS)