Personalization and Authenticity are the Keys to Reaching the Ever-Growing Latinx Market

By Maria Teresa Hernandez, Vice President of Brand Partnerships at Mirriad I realized almost immediately out of college that my life experiences up until that point were nothing like anyone within my new professional circles.  First, no one looked like me. No one spoke like me. No one moved like me. And I equally couldn’t … More Personalization and Authenticity are the Keys to Reaching the Ever-Growing Latinx Market

The Great Migration: How TV Audiences are Changing TV Economics

From Leslie Cohen, Director of Client Development at Branded Entertainment Network CBS’s recent announcement that it is adopting broader sales metrics is emblematic of a significant trend among TV networks that encourages advertisers to move away from narrower audience-based guarantees. Audience guarantees have traditionally been based on either 18-49 and/or 25-54 demographics, and networks are … More The Great Migration: How TV Audiences are Changing TV Economics

Submissions are now open for OUTFRONT’s Third Annual Art Competition, OUTFRAME!

Submissions are now open for OUTFRONT’s Third Annual Art Competition, OUTFRAME! This year’s theme is BE:CAUSE. Your entry might shine a light on a cause that needs championing. Or focus on something worth fighting for. Or simply celebrate an issue that’s close to your heart and personal purpose. From now until October 31, we invite … More Submissions are now open for OUTFRONT’s Third Annual Art Competition, OUTFRAME!

General Mills Brand Integrations Lead To Big Sales Lifts In Study

Authored by Jack Neff for AdAge, originally published on September 24, 2021. Old El Paso and Honey Nut Cheerios saw sales rise more than 20% from certain product placements on TV Brand placements don’t just remind people about brands with fleeting glances during shows. They also have significant impact on brand sales, according to a … More General Mills Brand Integrations Lead To Big Sales Lifts In Study

OUTFRONT Media Launches OOH Campaign to Commemorate National Hispanic Heritage Month

NEW YORK, Sept. 15, 2021 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) celebrates National Hispanic Heritage Month by launching its OOH campaign centered on the “Spirit of Orgullo” – taking pride in one’s heritage. Spotlighting 30 of today’s Hispanic and Latinx leaders in various industries, the campaign is currently running on OUTFRONT’s digital OOH assets across the country, … More OUTFRONT Media Launches OOH Campaign to Commemorate National Hispanic Heritage Month

Member Case Study: How Bounce Curl Created Major Volume with Programmatic DOOH

From Corporate Member Vistar Media As a brand that embraces innovative marketing strategies, Bounce Curl activated programmatic DOOH with Vistar Media and OUTFRONT Media to boost perception and intent for its products through a cutting-edge out-of-home activation. Bounce Curl’s Campaign Strategy To drive awareness, consideration and purchase intent of its products for consumers with wavy, … More Member Case Study: How Bounce Curl Created Major Volume with Programmatic DOOH

The Washington Post’s new collaboration with Barbie focuses on empathy, grants unlimited digital access to journalism

Purpose-driven storytelling is a key capability of WP Creative Group, and now the team has aligned with Barbie to encourage and acknowledge the power of empathy, timed to their latest campaign, ‘A Doll Can Help Change The World,’ that brings to life how doll play can help positively impact the world. To celebrate the importance … More The Washington Post’s new collaboration with Barbie focuses on empathy, grants unlimited digital access to journalism