Drop Shots is a remote workplace solution that allows clients to take part in and collaborate on photo shoots virtually and in real-time via a low-latency view through the lens of the photographer’s camera. Developed by the agency Hayden5 for use with its photographers, Drop Shots is touted as a high-quality photography capture and remote collaboration product that plugs brands, … More Drop Shots Lets Clients Watch Through a Photographer’s Viewfinder

From Davis+Gilbert’s Advertising + Marketing practice group’s 8th edition of Trends in Marketing Communications Law How have green claims (and related NAD challenges) evolved over the years? As a self-regulatory adjudicative body, the NAD will look to the FTC for guidance as it reviews green advertising claims and evaluates the substantiation for such claims. Although the FTC’s … More Evergreen Focus on Green Marketing at the National Advertising Division

From Elaine Cox, Executive Creative Director, 72andSunny New York There’s something magical about NOT being the first female Executive Creative Director at your agency. I’ve been the first before. Being first feels like a win at first. But you quickly realize what it really means: that who you are–combined with what you do–is a rarity. … More One Of Many

By Maria Teresa Hernandez, Vice President of Brand Partnerships at Mirriad I realized almost immediately out of college that my life experiences up until that point were nothing like anyone within my new professional circles.  First, no one looked like me. No one spoke like me. No one moved like me. And I equally couldn’t … More Personalization and Authenticity are the Keys to Reaching the Ever-Growing Latinx Market

Submissions are now open for OUTFRONT’s Third Annual Art Competition, OUTFRAME! This year’s theme is BE:CAUSE. Your entry might shine a light on a cause that needs championing. Or focus on something worth fighting for. Or simply celebrate an issue that’s close to your heart and personal purpose. From now until October 31, we invite … More Submissions are now open for OUTFRONT’s Third Annual Art Competition, OUTFRAME!