OUTFRONT Media Launches OOH Campaign to Commemorate National Hispanic Heritage Month

NEW YORK, Sept. 15, 2021 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) celebrates National Hispanic Heritage Month by launching its OOH campaign centered on the “Spirit of Orgullo” – taking pride in one’s heritage. Spotlighting 30 of today’s Hispanic and Latinx leaders in various industries, the campaign is currently running on OUTFRONT’s digital OOH assets across the country, … More OUTFRONT Media Launches OOH Campaign to Commemorate National Hispanic Heritage Month

Member Case Study: How Bounce Curl Created Major Volume with Programmatic DOOH

From Corporate Member Vistar Media As a brand that embraces innovative marketing strategies, Bounce Curl activated programmatic DOOH with Vistar Media and OUTFRONT Media to boost perception and intent for its products through a cutting-edge out-of-home activation. Bounce Curl’s Campaign Strategy To drive awareness, consideration and purchase intent of its products for consumers with wavy, … More Member Case Study: How Bounce Curl Created Major Volume with Programmatic DOOH

The Washington Post’s new collaboration with Barbie focuses on empathy, grants unlimited digital access to journalism

Purpose-driven storytelling is a key capability of WP Creative Group, and now the team has aligned with Barbie to encourage and acknowledge the power of empathy, timed to their latest campaign, ‘A Doll Can Help Change The World,’ that brings to life how doll play can help positively impact the world. To celebrate the importance … More The Washington Post’s new collaboration with Barbie focuses on empathy, grants unlimited digital access to journalism

Bernice Chao Shares Her Perspective as an Asian American Marketer

From Member Bernice Chao, Creative Director, R/GA and Co-Founder of Asians in Advertising We would love to learn more about your background and origin story. How was your experience as an Asian in this industry impacted your career journey? I grew up 2nd generation, to parents who immigrated from Taiwan and I was taught to … More Bernice Chao Shares Her Perspective as an Asian American Marketer

Women’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study

“The Post-Normal Consumer: Navigating an Uncertain Present & Future” Provides Guidance for Brands on Reaching Consumers in Post-Pandemic World From Member Andy Borinstein, VP, Content Strategy & Insights, Meredith Corporation For American women, the impact of COVID-19 has been profound, though the pandemic has not affected all women in the same way. A new landmark … More Women’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study

How The Advertising Industry Has Evolved One Year Later

From Member Ivan Guzenko, Founder, SmartyAds As we look back on this past year, how do you think the advertising industry has evolved? It was a tough year to be an advertiser, to say the least. With closed borders, canceled international trade fairs, shows and restricted transportation caused by a lockdown, dramatic consequences have touched … More How The Advertising Industry Has Evolved One Year Later