Drop Shots Lets Clients Watch Through a Photographer’s Viewfinder

Drop Shots is a remote workplace solution that allows clients to take part in and collaborate on photo shoots virtually and in real-time via a low-latency view through the lens of the photographer’s camera. Developed by the agency Hayden5 for use with its photographers, Drop Shots is touted as a high-quality photography capture and remote collaboration product that plugs brands, … More Drop Shots Lets Clients Watch Through a Photographer’s Viewfinder

AnyClip Wins 2022 NAB Show Product of the Year Award

New York, NY] — April 27, 2022 – AnyClip announced today that its AI-powered video management platform for Business has been named both an Overall Winner (Capitalize) and Category Winner (Asset Management, Automation and Playout) for the 2022 NAB Show Product of the Year Awards. This official awards program, produced by the National Association of … More AnyClip Wins 2022 NAB Show Product of the Year Award

Hivestack Announces Global Alliance with Xandr for Programmatic Digital Out of Home (DOOH)

The alliance will enable Xandr Invest advertisers to programmatically purchase digital out of home (DOOH) inventory on a global scale via the Hivestack Supply Side Platform (SSP) Montreal, Canada – April 27, 2022 – Hivestack, the world’s largest, independent, programmatic digital out of home (DOOH) ad tech company has today announced a strategic global collaboration with Xandr, … More Hivestack Announces Global Alliance with Xandr for Programmatic Digital Out of Home (DOOH)

Evergreen Focus on Green Marketing at the National Advertising Division

From Davis+Gilbert’s Advertising + Marketing practice group’s 8th edition of Trends in Marketing Communications Law How have green claims (and related NAD challenges) evolved over the years? As a self-regulatory adjudicative body, the NAD will look to the FTC for guidance as it reviews green advertising claims and evaluates the substantiation for such claims. Although the FTC’s … More Evergreen Focus on Green Marketing at the National Advertising Division

Creative Spirit Can Help You Craft a Virtual Disability Employment Forum and Improve Your Disability Inclusion Strategy

Autism Awareness Month is Just Around the Corner Creative Spirit’s virtual forums are a great way to promote and enhance the inclusion of talented people on the spectrum within your company or organization. By hosting a one-hour Autism Acceptance Month forum, you can broaden your company’s understanding of the benefits and best practices associated with … More Creative Spirit Can Help You Craft a Virtual Disability Employment Forum and Improve Your Disability Inclusion Strategy

One Of Many

From Elaine Cox, Executive Creative Director, 72andSunny New York There’s something magical about NOT being the first female Executive Creative Director at your agency. I’ve been the first before. Being first feels like a win at first. But you quickly realize what it really means: that who you are–combined with what you do–is a rarity. … More One Of Many

4 Helpful Hints to Elevate Your Digital Out-of-Home Creatives

From Julia Lombardo, Vistar Media  1. Stay on Brand: Your brand name and/or logo should always be present throughout the entirety of your DOOH ad. This may sound redundant, but whether your creative is a single image or video, you want your brand name to be visible throughout the entire ad experience. Use bold, legible … More 4 Helpful Hints to Elevate Your Digital Out-of-Home Creatives

Personalization and Authenticity are the Keys to Reaching the Ever-Growing Latinx Market

By Maria Teresa Hernandez, Vice President of Brand Partnerships at Mirriad I realized almost immediately out of college that my life experiences up until that point were nothing like anyone within my new professional circles.  First, no one looked like me. No one spoke like me. No one moved like me. And I equally couldn’t … More Personalization and Authenticity are the Keys to Reaching the Ever-Growing Latinx Market

The Great Migration: How TV Audiences are Changing TV Economics

From Leslie Cohen, Director of Client Development at Branded Entertainment Network CBS’s recent announcement that it is adopting broader sales metrics is emblematic of a significant trend among TV networks that encourages advertisers to move away from narrower audience-based guarantees. Audience guarantees have traditionally been based on either 18-49 and/or 25-54 demographics, and networks are … More The Great Migration: How TV Audiences are Changing TV Economics

Submissions are now open for OUTFRONT’s Third Annual Art Competition, OUTFRAME!

Submissions are now open for OUTFRONT’s Third Annual Art Competition, OUTFRAME! This year’s theme is BE:CAUSE. Your entry might shine a light on a cause that needs championing. Or focus on something worth fighting for. Or simply celebrate an issue that’s close to your heart and personal purpose. From now until October 31, we invite … More Submissions are now open for OUTFRONT’s Third Annual Art Competition, OUTFRAME!