The Washington Post’s new collaboration with Barbie focuses on empathy, grants unlimited digital access to journalism

Purpose-driven storytelling is a key capability of WP Creative Group, and now the team has aligned with Barbie to encourage and acknowledge the power of empathy, timed to their latest campaign, ‘A Doll Can Help Change The World,’ that brings to life how doll play can help positively impact the world. To celebrate the importance … More The Washington Post’s new collaboration with Barbie focuses on empathy, grants unlimited digital access to journalism

Bernice Chao Shares Her Perspective as an Asian American Marketer

From Member Bernice Chao, Creative Director, R/GA and Co-Founder of Asians in Advertising We would love to learn more about your background and origin story. How was your experience as an Asian in this industry impacted your career journey? I grew up 2nd generation, to parents who immigrated from Taiwan and I was taught to … More Bernice Chao Shares Her Perspective as an Asian American Marketer

Women’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study

“The Post-Normal Consumer: Navigating an Uncertain Present & Future” Provides Guidance for Brands on Reaching Consumers in Post-Pandemic World From Member Andy Borinstein, VP, Content Strategy & Insights, Meredith Corporation For American women, the impact of COVID-19 has been profound, though the pandemic has not affected all women in the same way. A new landmark … More Women’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study

How The Advertising Industry Has Evolved One Year Later

From Member Ivan Guzenko, Founder, SmartyAds As we look back on this past year, how do you think the advertising industry has evolved? It was a tough year to be an advertiser, to say the least. With closed borders, canceled international trade fairs, shows and restricted transportation caused by a lockdown, dramatic consequences have touched … More How The Advertising Industry Has Evolved One Year Later

Year in Review: How to survive a pandemic? Focus on relationships over revenue.

From Member Kevin McNulty, President & CMO, Momentum Worldwide “Won’t this year just hurry up and end?!” We’ve all heard or said it. Now, as we turn the calendar page one last time, we can finally say “good riddance to 2020!” December is typically a time to reflect on the year, hopefully one of sustained … More Year in Review: How to survive a pandemic? Focus on relationships over revenue.

Q&A with Elicia Greenberg, VP Membership & Programs, The Advertising Club of New York

Interview From AnyClip, a video data and technology company revolutionizing the digital video industry with software, insights and services for media companies and marketers. As this year (thankfully) comes to a close, we thought it prudent to take some time to think about what’s to come in 2021. The digital media landscape is shifting in … More Q&A with Elicia Greenberg, VP Membership & Programs, The Advertising Club of New York