The General Presentation Deck is perhaps the most important sales collateral for a media company…and the pandemic may have done away with it for good. The pandemic forced B2B buyers and sellers to go digital in a massive way. AD Club members and digital entertainment company, Collab, took inspiration from video platforms YouTube and TikTok to swap their … More Not An Ordinary Sales Pitch
Purpose-driven storytelling is a key capability of WP Creative Group, and now the team has aligned with Barbie to encourage and acknowledge the power of empathy, timed to their latest campaign, ‘A Doll Can Help Change The World,’ that brings to life how doll play can help positively impact the world. To celebrate the importance … More The Washington Post’s new collaboration with Barbie focuses on empathy, grants unlimited digital access to journalism
In recognition of Mental Health Awareness Month, OUTFRONT Media hosted Jay Shetty as part of an A-List speaker series. Jay is a renowned, award-winning storyteller, author, purpose coach, and former monk who has a lot of wisdom and positivity to share with the world. The informal format allowed Jay to discuss ways we can all … More Mental Health and Returning To The Office
From Member Vincent Tam, Strategic Partnerships & Integration at Collective, powered by Omnicom We would love to learn more about your background and origin story. How has your experience as an Asian in this industry impacted your career journey? I am a first-generation Hong Kong Chinese who came to the U.S. when I was 8. … More A Word of Advice from Vincent Tam
From Member Bernice Chao, Creative Director, R/GA and Co-Founder of Asians in Advertising We would love to learn more about your background and origin story. How was your experience as an Asian in this industry impacted your career journey? I grew up 2nd generation, to parents who immigrated from Taiwan and I was taught to … More Bernice Chao Shares Her Perspective as an Asian American Marketer
“The Post-Normal Consumer: Navigating an Uncertain Present & Future” Provides Guidance for Brands on Reaching Consumers in Post-Pandemic World From Member Andy Borinstein, VP, Content Strategy & Insights, Meredith Corporation For American women, the impact of COVID-19 has been profound, though the pandemic has not affected all women in the same way. A new landmark … More Women’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study
From Member Ivan Guzenko, Founder, SmartyAds As we look back on this past year, how do you think the advertising industry has evolved? It was a tough year to be an advertiser, to say the least. With closed borders, canceled international trade fairs, shows and restricted transportation caused by a lockdown, dramatic consequences have touched … More How The Advertising Industry Has Evolved One Year Later
Cloud Cuts™ is the combination of curated editors, working locally around the world with a dedicated staff of post producers, ensuring quality control and timeliness. Hayden5 emphasized technology and logistics to enable real-time client edits, lightning-fast media delivery, and cloud storage.
From Member Kevin McNulty, President & CMO, Momentum Worldwide “Won’t this year just hurry up and end?!” We’ve all heard or said it. Now, as we turn the calendar page one last time, we can finally say “good riddance to 2020!” December is typically a time to reflect on the year, hopefully one of sustained … More Year in Review: How to survive a pandemic? Focus on relationships over revenue.
Interview From AnyClip, a video data and technology company revolutionizing the digital video industry with software, insights and services for media companies and marketers. As this year (thankfully) comes to a close, we thought it prudent to take some time to think about what’s to come in 2021. The digital media landscape is shifting in … More Q&A with Elicia Greenberg, VP Membership & Programs, The Advertising Club of New York