By Member Jessalin Lam “Be proud to be Asian. Be proud to be American. You’ve earned the right to be both and we can all work together to be a united America. That’s the hope and that’s the dream.” – Daniel Dae Kim on the fight against anti-Asian American violence This Friday, February 12th … More Celebrating Asian Lunar New Year
Podcasts are a powerful marketing vehicle… but you should take a long look at your brand before you dive into the channel. By Eric Smith, Director, Podcast Media Facebook and Google. They are the gate keepers of advertising. It’s the low-hanging fruit every marketer always goes to when they’re first starting to market their product … More Is podcast advertising right for my brand?
We are thrilled to launch this new monthly column featuring our AD Club Young Professionals interviewing seasoned professionals. Furthering the Club’s footprint in the advertising, marketing and media community and providing our YP’s Access to top professionals and in return sharing with the community at large inspiration, and guidance! In the AD Club’s first Ask … More Young Professionals Spark the Conversation with Executives
What are the most innovative trends happening in advertising now? I think that the most innovative trend happening in advertising is no advertising. There is a growing consumer frustration with advertising- the average person is inundated with a whopping 5,000 ads per day. As a result, we’re seeing a lot of growth with subscription models, … More Kendall Quinn |Manager, Ad Innovation, WarnerMedia
What are the most innovative trends happening in advertising now? The most innovative trends happening in advertising right now goes back to basics; authentic, raw, and impactful content. In an era where consumers value experiences over product, the most innovative brands produce video ads that aren’t forced or made up. They offer a behind the … More Allyssa Munro | Marketing Consultant, Allyssa Munro Media
What are the most innovative trends happening in advertising now? This is a difficult question. At a glance, the answer may be what you normally see in major headlines: “AR is The Future” or “Blockchain Will Solve All.” My approach, however, is a bit more pragmatic and overarching. I see two major trends—authentic and localized … More Dylan Hattem|Founder & CEO, DS Projects
The International ANDY Award Student Competition has a history of changing the trajectory for up-and-coming creative talent in a variety of ways. From brand-specific internship initiatives to almost immediate job offers at top agencies, it’s no surprise that when a team of Miami Ad School Brazil students found themselves as finalists in the 2019 competition, … More The LIVE Experience: Miami AD School Brazil Takes Top Prize, and wait for Fernando’s call
What does it mean to receive the Rising Star Award? Gina, Cathryn, Ericka and the entire team at the Advertising Club have fostered an incredible community where every voice and every point of view matters. I’m grateful to be supported and inspired by the Young Professional Committee – it’s the greatest honor to stand alongside … More Regina Guinto|Director, Creative Strategy, Jun Group
Two students submitted their ANDY entry form and realized their dream of becoming an award-winning creative team could actually come true. On a crisp July morning in Amsterdam, Seth Mollerup and I were on the tail end of a six-week advertising study abroad with our Professor Jeff Sheets and the BYU AdLab. Our trip started … More From The ANDYs to Ogilvy: How Two Ad Students Danced into their Dream Job
New York, NY – TBD – Times Square Arts announced today that they have partnered with The ADVERTISING Club of New York and are seeking submissions of original moving image art from artists working in the field of advertising. The winner’s work will be exhibited on participating electronic billboards in Times Square as the … More Here’s Your Chance To Showcase Your Side Project Art