Unilever COO & Ad Club honoree Esi Eggleston Bracey on the need for a people-first ethos

Interview by Kendra Clark for The DRUM Esi Eggleston Bracey, Unilever’s executive vice-president and chief operating officer of beauty and personal care, has been named Marketer of the Year by the Advertising Club of New York. The Drum catches up with Bracey on what drives her and what’s next. The Advertising Club of New York, … More Unilever COO & Ad Club honoree Esi Eggleston Bracey on the need for a people-first ethos

HR’s Approach to a Changed World and Addressing Mental Health

From Nancy Tostanoski, EVP, Chief Human Resources Officer at OUTFRONT Media As some parts of the industry are returning to office, how is OUTFRONT approaching the return?  And how much of that decision is based on mental well-being of your teams? Outfront considers the health and well-being of our employees in all that we do. … More HR’s Approach to a Changed World and Addressing Mental Health

Media Professionals Can Remedicalize Mental Illness: Where Do We Start?

From Christine Gamble, PhD, Cognitive Neuroscientist, Senior Data Strategist, Grey Group & Taylor McLean Senior Planner, Grey Group   May is Mental Health Awareness month and as advertising and media professionals, we have the power to shape how mental health/illness is portrayed. How do you recommend we depict a better portrayal, challenge stigma and change the conversation?  … More Media Professionals Can Remedicalize Mental Illness: Where Do We Start?

Ad Club honoree Jessica McGlory on finding passion and unlocking something ‘truly special’

Interview by Webb Wright for The DRUM McGlory was recently named as one of the Ad Club’s “Advertising People of the Year.” We spoke with her to learn more about what’s driven her to thrive in a rapidly changing industry. The Advertising Club of New York — known colloquially as the Ad Club— honors five … More Ad Club honoree Jessica McGlory on finding passion and unlocking something ‘truly special’

Challenge The “Isms” – AAPI Month Q&A with Senna Bayasgalan

From Senna Bayasgalan, Board Member Asians In Advertising & Director Marketing, CORDIA We would love to learn more about your background and origin story. As Asian American or Pacific Islander, has your experience in this industry impacted your career journey? If so, how? I’m originally from Mongolia and grew up mostly in South Korea before … More Challenge The “Isms” – AAPI Month Q&A with Senna Bayasgalan

The Role of Brick and Mortar within Retail Media

Q&A with Grocery TV’s Director of Marketing, Ashley Nickell How does in-store advertising fit into retail media strategies? While the adoption of online shopping continues to grow, the majority (92.6% in 2020) of grocery dollars are still spent in stores. We also recently conducted a survey of 1,000+ grocery shoppers and discovered that 96% are … More The Role of Brick and Mortar within Retail Media

‘Ditch The Demos’ and Other Upfront Expectations

From Mark Mitchell, VP of Business Development, Xandr  As the ad industry is approaching its first upfronts with no officially accredited measurement solution, what do you advise clients use from a measurement perspective? The TV industry is evolving from a single to multi-currency marketplace.  Throughout the year, we’ve seen indications of a growing appetite for … More ‘Ditch The Demos’ and Other Upfront Expectations

Mental Health in the Ad Industry & Return to Office

From Carlene Esposito, Managing Partner, TBWA\Health Collective As some parts of the industry are returning to office, how are you approaching the return?  And how much of that decision is based on mental wellbeing of your teams? I am pretty excited about returning and have been in the office about once a week. I derive … More Mental Health in the Ad Industry & Return to Office