Challenge The “Isms” – AAPI Month Q&A with Senna Bayasgalan

From Senna Bayasgalan, Board Member Asians In Advertising & Director Marketing, CORDIA We would love to learn more about your background and origin story. As Asian American or Pacific Islander, has your experience in this industry impacted your career journey? If so, how? I’m originally from Mongolia and grew up mostly in South Korea before … More Challenge The “Isms” – AAPI Month Q&A with Senna Bayasgalan

The Role of Brick and Mortar within Retail Media

Q&A with Grocery TV’s Director of Marketing, Ashley Nickell How does in-store advertising fit into retail media strategies? While the adoption of online shopping continues to grow, the majority (92.6% in 2020) of grocery dollars are still spent in stores. We also recently conducted a survey of 1,000+ grocery shoppers and discovered that 96% are … More The Role of Brick and Mortar within Retail Media

‘Ditch The Demos’ and Other Upfront Expectations

From Mark Mitchell, VP of Business Development, Xandr  As the ad industry is approaching its first upfronts with no officially accredited measurement solution, what do you advise clients use from a measurement perspective? The TV industry is evolving from a single to multi-currency marketplace.  Throughout the year, we’ve seen indications of a growing appetite for … More ‘Ditch The Demos’ and Other Upfront Expectations

Mental Health in the Ad Industry & Return to Office

From Carlene Esposito, Managing Partner, TBWA\Health Collective As some parts of the industry are returning to office, how are you approaching the return?  And how much of that decision is based on mental wellbeing of your teams? I am pretty excited about returning and have been in the office about once a week. I derive … More Mental Health in the Ad Industry & Return to Office

How to Measure Impact as Audiences Shift to Streaming

From Aaron Frank, SVP Media, Insights, & Marketing, BEN   What TV networks do you expect to announce some surprises during this year’s Upfronts? The surprises have already started to happen, even before the Upfronts have begun! First, Netflix announced that they’ll begin offering an ad-supported subscription tier. Then, both Peacock and Amazon emphasized virtual … More How to Measure Impact as Audiences Shift to Streaming

How can Brands Capitalize on Sustainability in our New Remote World?

From Liz Tokareva, Director of In-House Products, SmartyAds Since the beginning of the pandemic, many brands began to massively readjust their marketing strategies towards sustainability, awareness and new approaches to production. For a long time, the concept of sustainability was attractive to advertisers, although it wasn’t really seen as serious marketing leveraging that could impact … More How can Brands Capitalize on Sustainability in our New Remote World?

Sports Betting: Where the Future Is Online

From Davis+Gilbert’s Advertising + Marketing practice group’s 8th edition of Trends in Marketing Communications Law Although the U. S. Professional and Amateur Sports Protection Act of 1992 (PASPA) previously prohibited most states from legalizing sports betting, the Supreme Court found in 2018 that PASPA was unconstitutional, clearing the way for states to legalize sports betting. … More Sports Betting: Where the Future Is Online