Narrowing the Gap in AAPI Leadership in Advertising and Marketing

From Member Linda Xiao, Strategy Director, Digital Experience Design, Momentum Worldwide   For those identifying as Asian American or Pacific Islander, has your experience in this industry impacted your career journey? If so, how?  Early in my career, I just assumed that people who looked like me would be my advocates/mentors/etc. I quickly learned that … More Narrowing the Gap in AAPI Leadership in Advertising and Marketing

Industry Moving Forward: Media Planning To Account for Experiences

From Member Rodrigo Coelho, VP Strategy, Canada, Momentum Worldwide   As we look back on this past year, how do you think the advertising industry has evolved?  When faced with challenges, creativity thrives every time. This past year we saw an acceleration of purpose-led marketing with brands striving to earn a meaningful role in people’s … More Industry Moving Forward: Media Planning To Account for Experiences

Measure Twice, Cut Once. Brand Strategy For A New World.

Thoughts on an industry change over the year of COVID From Member Pranav Yadav, US & Europe CEO, Neuro-Insight   As we look back on this past year, how do you think the advertising industry has evolved?    Unfortunately, my answer is that “it hasn’t evolved enough”. For many years now we had seen advertising … More Measure Twice, Cut Once. Brand Strategy For A New World.

How The Pandemic Has Changed Media From An Innovation Officer Perspective

From Member Jon Anselmo, Chief Innovation Officer, PHD   As we look back on this past year, how do you think the advertising industry has evolved? As an industry, we were forced into a moonshot challenge without even knowing it—how do we plan for the unplannable? Ironically, while the world stood still, in shock for … More How The Pandemic Has Changed Media From An Innovation Officer Perspective

Ways The Advertising Industry Has Evolved in Covid Year One

From Member Ron Lewis, Group Creative Director, Grey Group & Co-Founder DiverseCreatives.Com    As we look back on this past year, how do you think the advertising industry has evolved?  Over the last year the advertising industry has become more aware, empathetic, and a little more inclusive. Many brands realized that their communications cannot enter … More Ways The Advertising Industry Has Evolved in Covid Year One

A Publisher’s Unvarnished Take On The Cookidentity Crisis

From Member Nicole Lesko, SVP of data, ad products and monetization, Meredith. This column originally appeared on adExchanger.  As a publisher, I am exhausted being cornered by every vendor in a murky supply chain and listening to their thoughts on replacing identity v1 (cookies) with identity v2 (publisher-sourced emails hashed up and shared with all). … More A Publisher’s Unvarnished Take On The Cookidentity Crisis

How COVID Has Influenced The Ways We Consume Media

We asked our members: How do you believe COVID has influenced the ways in which we consume media? Has the industry adapted accordingly? From Member Lauren Gardner, Marketing Director, Intersection Over the past 12 months people have been mostly confined to the four walls of their homes, staring at screens for both work and downtime. … More How COVID Has Influenced The Ways We Consume Media