From Anna Skrabacz, Marketing Manager, Colossal Media The world has changed dramatically since we were founded in 2004, and so have we. We’ve grown from scrappy underdogs to global leaders, from a Brooklyn based team of 5 to a bi-coastal company of nearly 100. 2020 was a year to reexamine. When your team works outside … More Listening and Painting

We asked our members for their thoughts on changing times & culturally aligning among brands. Mac Mulcahy, Senior Director, Global Agency Partnerships, Firework shares thoughts and examples of how brands appropriately serve their communities/consumers as well as their employees who shape the culture inside the company. What advice would you give brands to ensure cultural … More Culturally Aligning your Brands Ethos in a Complex Climate

From Cesar A. Vallejo is a Creative Director/ Copywriter at Momentum Worldwide What advice would you give brands to ensure cultural alignment within their messaging for their company? It starts with an honest assessment of what the brand actually currently represents to customers, employees and the general public. It is only from here that you … More Brand Truths In Every Message, Every Pivot and Every Action

From Julia Cramer, Content Specialist, Admoni The pandemic fundamentally shifted the way brands talk to consumers. The influx of the economy and extreme political polarization, accelerated by the pandemic, increasingly influenced consumers to shop based on their social values – actualizing when protestors took to the streets over racial injustice after the murder of George … More PSA: Brands can no longer be impartial

From Charlene Polite Corley, VP, Diverse Insights & Partners, Nielsen What advice would you give to brands to ensure authentic representation of the LGBTQ+ community not only during Pride, but year-round? Our research at Nielsen shows that globally LGBTQ+ people felt the best way to improve inclusion in the media was to avoid stereotyping and … More How Brands Stay Genuine During Pride

From Daniel Avon, Director, Data Strategy, Grey New York As a data strategist my job is to understand how people perceive and relate to brands and culture. As a member of the queer community, annually I find myself as both advertiser and target audience during Pride. Sometimes that’s complicated. What a brand and brief ask for may … More Communicating to the LGBTQIA+ Community: during Pride and Beyond

Q&A with Jordan Chlapecka, Creative Director, NY, Momentum Worldwide  What advice would you give to brands to ensure authentic representation of the LGBTQ+ community not only during Pride, but year-round? My best advice to brands is to not be swayed by public reactions and stand firm with the community. I think what stings more in times … More Brands Are More Than Just Narrators – Creative Director Thoughts on Inclusivity

By Julia Cramer, Admoni Around the world, Pride is celebrated in June to empower and amplify the LGBTQI+ community through parades, parties, protests, and marches, deriving from the Stonewall Riots in NYC. Cut to fifty-plus Prides later, we are seeing more companies showing their support for the LGBTQI+ community by incorporating Pride colors into their … More Get Over the Rainbow-Washing: How Advertisers can create lasting change for the LGBTQI+ community