Connection, Commitment and Cultural Competency at Momentum

From Member Donnalyn Smith, President, North America, Momentum Worldwide How is your organization/agency celebrating Black History Month? For this year’s Black History Month, Momentum is focused on sharing the unique stories of our employees and the contributions from Black people to worldwide culture. The campaign is called “My Black History,” and it celebrates the many subsets … More Connection, Commitment and Cultural Competency at Momentum

DE&I Initiatives and Efforts within Outfront Media

From Members Eric Davis, SVP, Associate General Counsel, Chief Real Estate Counsel, Co-Chief Diversity Officer and Tim Wasicki, East Region Creative Director, Outfront Media How is your organization/agency celebrating Black History Month?   ED: OUTFRONT kicked off Black History Month with our “Making Black History with…” campaign. This year, instead of looking back at Black … More DE&I Initiatives and Efforts within Outfront Media

Having A Seat Isn’t Enough: DE&I Efforts During BHM

From Member Vanessa McCullers, Director, Strategy; Branded Entertainment Network (BEN)   How is your organization/agency celebrating Black History Month?  Though Branded Entertainment Network (BEN) recognizes that Black History is American History, we thought it important to pay homage to the contributions Black Americans have made to our culture by recognizing a Black History Day within … More Having A Seat Isn’t Enough: DE&I Efforts During BHM

What We As Americans Can Learn From Advertising Law

From Member Ron Urbach, Chairman, Davis & Gilbert, LLP Here we are –2021. We are in a period of great turmoil – the deadly COVID-19 pandemic, the looming fear of vaccine shortages, and the struggling economy. On top of all this, we had the insurrection of January 6th, the second impeachment of President Trump, and … More What We As Americans Can Learn From Advertising Law

Big Game-Changers

From Member Melissa Misiak, SVP Group Account Director, Momentum Worldwide, NY Scoring a ticket to the Super Bowl is akin to winning the lottery for most people—a bucket list event that many wish for, but most never have the opportunity to experience in real life. (Remember that? IRL events?) This year, a ticket to the … More Big Game-Changers

How Brands Will Shift Media Strategies In 2021

From Member Cathy Oh, Global Head of Marketing & Analytics, Samsung Ads Although 2021 presents some uncertainty, how do you predict brands will shift their media strategy in the new year? Consumers are watching video in new ways. They are watching linear TV, ad-supported streaming, and subscription streaming interchangeably throughout the day. As a result, … More How Brands Will Shift Media Strategies In 2021

A Look Ahead: 2021 Predictions and Hopes for The Industry

From Member Elena Klau, Global Chief Strategy & Analytics Officer, Momentum What changes has your company implemented moving into the new year to address inequities within our business? What partners, if any, have you aligned with to maximize success? Over the past decade, our agency spent time and resources attracting more diverse talent to the industry … More A Look Ahead: 2021 Predictions and Hopes for The Industry