Category: Executive Q&A

Looking towards 2021: 4 ways to take a customer-centric approach to advertising

November 5, 2020

By Ryan Mayward, Global Head of Agency and Adtech Sales, Amazon Advertising In the advertising industry, we’re used to change. Every year, customer behaviors shift, new technologies become widely adopted, unforeseen events occur, and we adapt. Even so, the changes that occurred this year were particularly significant. They touched all areas of our lives. It’s … More Looking towards 2021: 4 ways to take a customer-centric approach to advertising

Neurodiversity Initiative: Creative Spirit

October 27, 2020

Q&A with Former AD Club Board President, Chief Partnerships Officer, Organic; and Co-founder of Creative Spirit What is Creative Spirit? Creative Spirit is the first global organization to match neurodiverse candidates – who are currently unemployed at an astounding 85% – with fair wage integrated positions at the best companies in the world. Creative Spirit … More Neurodiversity Initiative: Creative Spirit

Defining Bravery in Advertising with Marc Charles, VP, Momentum

September 24, 2020

From Member Marc Charles is VP, Group Director at Momentum Worldwide. During his 12+ years at Momentum, Marc has held leadership positions on key accounts including Verizon, Porsche, Bentley, American Express and Coca-Cola. Throughout his career, his focus on creating disruptive omni-channel campaigns has consistently driven business results and brand equity. How do you define … More Defining Bravery in Advertising with Marc Charles, VP, Momentum

Bravery in Advertising – What Does It Look Like in 2020 from Bevan Mahaney, CD, GREY West

September 23, 2020

From Member Bevan Mahaney, Creative Director, Grey West How do you define bravery in advertising?  Bravery comes long before the work is made. It starts by speaking up and having difficult conversations in the rooms where ideas are shared and discussed. Bravery is pushing for inclusivity and representation and not settling for less because it’s … More Bravery in Advertising – What Does It Look Like in 2020 from Bevan Mahaney, CD, GREY West

Brand Messaging, Ad Spend and Other Practical Considerations from Shaun Brown

July 22, 2020

From Member Shaun Brown, SVP, Managing Director & NA Shopper Marketing Lead, Momentum As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? Retailers should be taking cues from those who have been open and working through the … More Brand Messaging, Ad Spend and Other Practical Considerations from Shaun Brown

The State of Retail with Work and Co Director of Strategy Dawn Moses

July 20, 2020

As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? Focus on ensuring that your business has a stable and efficient digital omnichannel foundation – this essential core helps capture demand and make the most of capacity when/where … More The State of Retail with Work and Co Director of Strategy Dawn Moses

Re-openings and advertising reactivation strategy with Scott Falzone, Managing Director, Telecom, Google

July 14, 2020

As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? The world has dramatically changed over the last few months, ushering in monumental business model changes and new consumer behaviors to adapt to a dynamic environment. The one … More Re-openings and advertising reactivation strategy with Scott Falzone, Managing Director, Telecom, Google

ReOpening and Ad Spend; What It Means For Retail and Ecommerce.

July 13, 2020

From Members Michael McIntosh II, Director, PwC and John Rolston, Director, PwC As our economy begins to reemerge, and some stores and businesses start to reopen with limited capacity, what are some tips for driving demand with controlled capacity? While in-store capacity may be restricted, consumers have already signaled their preference: They want the optimal … More ReOpening and Ad Spend; What It Means For Retail and Ecommerce.

What do you think a brand that’s paused their spend, needs to consider before restarting?

July 10, 2020

Response from Cathy Oh, Global Head of Marketing & Analytics, Samsung Ads Research shows that consumers appreciate brands that showcase their role in For some brands, instead of pausing spend, we saw them demonstrate their commitment to reassessing their strategy by pivoting their advertising messaging to highlight the company’s core values and ways they are … More What do you think a brand that’s paused their spend, needs to consider before restarting?

Celebrating International Women's Day with Elyssa Gray: Brand and Advertising Executive Leader/Professional & Executive Coach

March 23, 2020

In honor of International Women’s Day, we asked advertising executives their thoughts on equality in the advertising industry, and here’s what Elyssa Gray, Brand and Advertising Executive Leader/Professional & Executive Coach had to share: The media often highlights the negative, honing in on the lack of equality in the workplace, but what’s something that you … More Celebrating International Women's Day with Elyssa Gray: Brand and Advertising Executive Leader/Professional & Executive Coach