From Member Cathy Oh, Global Head of Marketing & Analytics at Samsung Ads What advice would you give young diverse talent just starting out in the industry? Over the last year, the industry has propelled forward in its constant evolution of innovation with a major focus on welcoming a wide variety of bright minds to transcend … More Diversity, Equality and Inclusion Initiatives with Cathy Oh
From Member Chioma Aduba, EVP Head of Business Leadership, McCann How is your organization/agency celebrating Black History Month? We are celebrating BHM with a whole host of activities and spotlight sessions—everything from shining a light on our favorite Black owned businesses, celebrating Black music and educating ourselves and the agency with fun Jeopardy and trivia … More Chioma Aduba: DE&I initiatives don’t begin and end in February
From Member Donnalyn Smith, President, North America, Momentum Worldwide How is your organization/agency celebrating Black History Month? For this year’s Black History Month, Momentum is focused on sharing the unique stories of our employees and the contributions from Black people to worldwide culture. The campaign is called “My Black History,” and it celebrates the many subsets … More Connection, Commitment and Cultural Competency at Momentum
From Members Eric Davis, SVP, Associate General Counsel, Chief Real Estate Counsel, Co-Chief Diversity Officer and Tim Wasicki, East Region Creative Director, Outfront Media How is your organization/agency celebrating Black History Month? ED: OUTFRONT kicked off Black History Month with our “Making Black History with…” campaign. This year, instead of looking back at Black … More DE&I Initiatives and Efforts within Outfront Media
From Member Vanessa McCullers, Director, Strategy; Branded Entertainment Network (BEN) How is your organization/agency celebrating Black History Month? Though Branded Entertainment Network (BEN) recognizes that Black History is American History, we thought it important to pay homage to the contributions Black Americans have made to our culture by recognizing a Black History Day within … More Having A Seat Isn’t Enough: DE&I Efforts During BHM
From Member Evan Rutchik, President, Americas, Ogury Which agency/brand duo do you think will stand out this year? The brands that will stand out most are those that not only provide an engaging ad experience, but that also provide support to local communities. With that said, the first brand that comes to mind is … More Super Bowl Predictions with Evan Rutchik
From Member Cathy Oh, Global Head of Marketing & Analytics, Samsung Ads Although 2021 presents some uncertainty, how do you predict brands will shift their media strategy in the new year? Consumers are watching video in new ways. They are watching linear TV, ad-supported streaming, and subscription streaming interchangeably throughout the day. As a result, … More How Brands Will Shift Media Strategies In 2021
From Member Lucy Markowitz, VP of National Sales (US), Vistar Media How have your priorities/goals shifted from the start of 2020? Prior to the pandemic, OOH was experiencing major growth. This was due, in part, to the increased digitization of the industry as well as targeting capabilities and data available via programmatic. Of course, OOH … More Year In Review: OOH’s Big Moment
Interview From AnyClip, a video data and technology company revolutionizing the digital video industry with software, insights and services for media companies and marketers. As this year (thankfully) comes to a close, we thought it prudent to take some time to think about what’s to come in 2021. The digital media landscape is shifting in … More Q&A with Elicia Greenberg, VP Membership & Programs, The Advertising Club of New York
From Member Evan Rutchik, US CRO at Ogury How do you think stores/brands will entice consumers on Black Friday this year? Black Friday Frenzy is already underway, with multiple brands promoting deals across the entire month. In order for brands to capture the attention of consumers on Black Friday, they will need to reach them … More Holiday Retail Predicted To Skyrocket