From Member Evan Rutchik, President, Americas, Ogury Which agency/brand duo do you think will stand out this year? The brands that will stand out most are those that not only provide an engaging ad experience, but that also provide support to local communities. With that said, the first brand that comes to mind is … More Super Bowl Predictions with Evan Rutchik
From Member Cathy Oh, Global Head of Marketing & Analytics, Samsung Ads Although 2021 presents some uncertainty, how do you predict brands will shift their media strategy in the new year? Consumers are watching video in new ways. They are watching linear TV, ad-supported streaming, and subscription streaming interchangeably throughout the day. As a result, … More How Brands Will Shift Media Strategies In 2021
From Member Lucy Markowitz, VP of National Sales (US), Vistar Media How have your priorities/goals shifted from the start of 2020? Prior to the pandemic, OOH was experiencing major growth. This was due, in part, to the increased digitization of the industry as well as targeting capabilities and data available via programmatic. Of course, OOH … More Year In Review: OOH’s Big Moment
Interview From AnyClip, a video data and technology company revolutionizing the digital video industry with software, insights and services for media companies and marketers. As this year (thankfully) comes to a close, we thought it prudent to take some time to think about what’s to come in 2021. The digital media landscape is shifting in … More Q&A with Elicia Greenberg, VP Membership & Programs, The Advertising Club of New York
From Member Evan Rutchik, US CRO at Ogury How do you think stores/brands will entice consumers on Black Friday this year? Black Friday Frenzy is already underway, with multiple brands promoting deals across the entire month. In order for brands to capture the attention of consumers on Black Friday, they will need to reach them … More Holiday Retail Predicted To Skyrocket
From Lee Nadler, Chairman of The Board, The ADVERTISING Club & CMO, Tomo The pandemic has shown us the importance of being comfortable with the uncomfortable. To move forward with uncertainly. To adapt in new roles and ways of working. As we all go through different chapters in our careers, I hope it’s as reassuring … More Lee Nadler shares advice on making a transition at this transformative time
By Ryan Mayward, Global Head of Agency and Adtech Sales, Amazon Advertising In the advertising industry, we’re used to change. Every year, customer behaviors shift, new technologies become widely adopted, unforeseen events occur, and we adapt. Even so, the changes that occurred this year were particularly significant. They touched all areas of our lives. It’s … More Looking towards 2021: 4 ways to take a customer-centric approach to advertising
Q&A with Former AD Club Board President, Chief Partnerships Officer, Organic; and Co-founder of Creative Spirit What is Creative Spirit? Creative Spirit is the first global organization to match neurodiverse candidates – who are currently unemployed at an astounding 85% – with fair wage integrated positions at the best companies in the world. Creative Spirit … More Neurodiversity Initiative: Creative Spirit
From Member Marc Charles is VP, Group Director at Momentum Worldwide. During his 12+ years at Momentum, Marc has held leadership positions on key accounts including Verizon, Porsche, Bentley, American Express and Coca-Cola. Throughout his career, his focus on creating disruptive omni-channel campaigns has consistently driven business results and brand equity. How do you define … More Defining Bravery in Advertising with Marc Charles, VP, Momentum
From Member Bevan Mahaney, Creative Director, Grey West How do you define bravery in advertising? Bravery comes long before the work is made. It starts by speaking up and having difficult conversations in the rooms where ideas are shared and discussed. Bravery is pushing for inclusivity and representation and not settling for less because it’s … More Bravery in Advertising – What Does It Look Like in 2020 from Bevan Mahaney, CD, GREY West