Looking towards 2021: 4 ways to take a customer-centric approach to advertising
By Ryan Mayward, Global Head of Agency and Adtech Sales, Amazon Advertising In the advertising industry, we’re used to change. Every year, customer behaviors shift, new technologies become widely adopted, unforeseen events occur, and we adapt. Even so, the changes that occurred this year were particularly significant. They touched all areas of our lives. It’s … More Looking towards 2021: 4 ways to take a customer-centric approach to advertising