From Soyoung Kang, Chief Marketing Officer, eos Products Join Soyoung and more marketing leaders on May 10th at Elevating Asian Leaders here. We would love to learn more about your background and origin story. As Asian American or Pacific Islander, has your experience in this industry impacted your career journey? If so, how? My family immigrated … More Q&A with Soyoung Kang, CMO, eos Products
Q&A with Lisa Gramling, SVP, Research Innovation & Intelligence, NA, Momentum Worldwide In your opinion, what was the best 2021 brand campaign(s) and why? Hands down, Extra Gum’s “For When It’s Time” long version commercial. It was everything a campaign should be — funny, emotional, and relatable and did such a good job capturing … More Best Brand Campaign Of The Year, Future of Brick-and-Mortar, AI and More
From Eric Jacks, Chief Strategy Officer, Collab In your opinion, what was the best 2021 brand campaign(s) and why? This isn’t one of our campaigns at Collab, but #TeamSeas with Mr. Beast and Mark Rober has everything we look for in a successful brand campaign. It pairs a mission-driven organization looking to clean the … More Co-creation will be the new KPI | 2022 Predictions
Q&A with Wayne Best, Chief Creative Officer, VMLY&R NY In your opinion, what was the best 2021 brand campaign(s) and why? I know I should choose some NFT idea or metaverse activation, but I’m choosing Discover the originals, a Swedish Tourism campaign. It is so simple and smart. I have wondered about those odd Ikea … More 2022 Predictions with VMLY&R NY’s Chief Creative Officer
From Jake Terrell, Senior Director for Music & Brand Partnerships, BEN After a challenging and uncertain year, how are you seeing marketers approach back-to-school season as students prepare for the return to physical classrooms this fall? Mostly by embracing it. Everyone recognizes the challenges that come with going back to school this year but … More Influencer Marketing Key To Back-To-School Shopping
From Member Erika Vander, Creative Executive Assistant, GREY Ultimately to remain authentic, brands need to stand with underrepresented communities all year round, so as we enter into pride month, how do you think brands should support the LGBTQ+ community? A good start is employee integration through volunteer work and charity contributions. Most companies don’t need … More Agency and Brand Magic of Embracing Intersectionality
From Member Glen Peden, VP Group Creative Director, Momentum Worldwide, NY I love Pride month and everything it represents—visibility, representation, respect and a celebration of diversity. As a gay man, I have been fortunate to witness so much progress in our fight for equality during my lifetime, but we still have a long way to go. Starting … More HEY BRANDS, WE ARE LGBTQ+ 24/7/365
Rick Song, AD Club Board Officer and Director, and SVP Group Head, Digital, Nielsen For those identifying as Asian American or Pacific Islander, has your experience in this industry impacted your career journey? If so, how? As an Asian American born and raised in this country, you become accustomed to sometimes being treated differently or … More Board Member Spotlight: Narrowing The Gap for AAPI Leadership Plus Platform Accountability
From Member Tim Jones, Chief Creative Officer (Pharma), Grey Group, New York As we move towards the second half of the year, what predictions do you have for the TV space? I’m not one for predictions, but in terms of brand advertising, I do see a big shift in tonality coming. Hopefully, brands will move … More The Ever-Evolving TV Landscape
From Member Ron Lewis, Group Creative Director, Grey Group & Co-Founder DiverseCreatives.Com As we look back on this past year, how do you think the advertising industry has evolved? Over the last year the advertising industry has become more aware, empathetic, and a little more inclusive. Many brands realized that their communications cannot enter … More Ways The Advertising Industry Has Evolved in Covid Year One