Interview by Kenneth Hein for The DRUM After more than 40 years in the industry, Rishad Tobaccowala has seen it all – or at least most of it. Upon being named Industry Legend by the Ad Club, Tobaccowala shares some advice for those starting out, as well as a prediction for where the industry is headed. If … More Ad Club Industry Legend Rishad Tobaccowala on why the next 10 years will be the best

From Soyoung Kang, Chief Marketing Officer, eos Products  Join Soyoung and more marketing leaders on May 10th at Elevating Asian Leaders here. We would love to learn more about your background and origin story. As Asian American or Pacific Islander, has your experience in this industry impacted your career journey? If so, how? My family immigrated … More Q&A with Soyoung Kang, CMO, eos Products

Q&A with Lisa Gramling, SVP, Research Innovation & Intelligence, NA, Momentum Worldwide   In your opinion, what was the best 2021 brand campaign(s) and why? Hands down, Extra Gum’s “For When It’s Time” long version commercial. It was everything a campaign should be — funny, emotional, and relatable and did such a good job capturing … More Best Brand Campaign Of The Year, Future of Brick-and-Mortar, AI and More

From Eric Jacks, Chief Strategy Officer, Collab     In your opinion, what was the best 2021 brand campaign(s) and why? This isn’t one of our campaigns at Collab, but #TeamSeas with Mr. Beast and Mark Rober has everything we look for in a successful brand campaign. It pairs a mission-driven organization looking to clean the … More Co-creation will be the new KPI | 2022 Predictions

From Jake Terrell, Senior Director for Music & Brand Partnerships, BEN   After a challenging and uncertain year, how are you seeing marketers approach back-to-school season as students prepare for the return to physical classrooms this fall? Mostly by embracing it. Everyone recognizes the challenges that come with going back to school this year but … More Influencer Marketing Key To Back-To-School Shopping

From Member Erika Vander, Creative Executive Assistant, GREY  Ultimately to remain authentic, brands need to stand with underrepresented communities all year round, so as we enter into pride month, how do you think brands should support the LGBTQ+ community? A good start is employee integration through volunteer work and charity contributions. Most companies don’t need … More Agency and Brand Magic of Embracing Intersectionality

From Member Glen Peden, VP Group Creative Director, Momentum Worldwide, NY I love Pride month and everything it represents—visibility, representation, respect and a celebration of diversity. As a gay man, I have been fortunate to witness so much progress in our fight for equality during my lifetime, but we still have a long way to go. Starting … More HEY BRANDS, WE ARE LGBTQ+ 24/7/365