Category: Board Member Insights

Three Key Strategies To Approach Retail & Consumer Demand this Holiday Season

November 15, 2021

By Scott Falzone, Managing Director, Telecom, Google  With the 2021 holiday season around the corner, shopping is already in full swing. Whether shoppers are just beginning to research or already purchasing gifts, it comes as no surprise that many have decided to do more shopping online this year. In fact, more than 70% reported that … More Three Key Strategies To Approach Retail & Consumer Demand this Holiday Season

Board Member Spotlight: Narrowing The Gap for AAPI Leadership Plus Platform Accountability

May 24, 2021

Rick Song, AD Club Board Officer and Director, and SVP Group Head, Digital, Nielsen For those identifying as Asian American or Pacific Islander, has your experience in this industry impacted your career journey? If so, how?  As an Asian American born and raised in this country, you become accustomed to sometimes being treated differently or … More Board Member Spotlight: Narrowing The Gap for AAPI Leadership Plus Platform Accountability

How Our Industry Can Better Support Women In The Workplace

March 10, 2021

From Member Cassandra Sinclair, President, North America Pharma, Grey Group Due to the economic downfall, we are facing the world’s first-ever “She-session” – the first time in history a recession is impacting women’s jobs more than men’s. That said, what is your advice to the industry to better support women today? As a female leader … More How Our Industry Can Better Support Women In The Workplace

How To Support Women With Disabilities In The Workforce

March 10, 2021

From AD Club Board Member, CMO, Organic and Founder, Creative Spirit Laurel Rossi   On this International Women’s Day I have had the honor of working with, alongside, and for many women, I’ve admired over the years. Men as well. Respect for women, tolerance, and celebration of women is in order on this International Women’s … More How To Support Women With Disabilities In The Workforce

Lee Nadler shares advice on making a transition at this transformative time

November 9, 2020

From Lee Nadler, Chairman of The Board, The ADVERTISING Club & CMO, Tomo The pandemic has shown us the importance of being comfortable with the uncomfortable. To move forward with uncertainly. To adapt in new roles and ways of working. As we all go through different chapters in our careers, I hope it’s as reassuring … More Lee Nadler shares advice on making a transition at this transformative time

Looking towards 2021: 4 ways to take a customer-centric approach to advertising

November 5, 2020

By Ryan Mayward, Global Head of Agency and Adtech Sales, Amazon Advertising In the advertising industry, we’re used to change. Every year, customer behaviors shift, new technologies become widely adopted, unforeseen events occur, and we adapt. Even so, the changes that occurred this year were particularly significant. They touched all areas of our lives. It’s … More Looking towards 2021: 4 ways to take a customer-centric approach to advertising

Neurodiversity Initiative: Creative Spirit

October 27, 2020

Q&A with Former AD Club Board President, Chief Partnerships Officer, Organic; and Co-founder of Creative Spirit What is Creative Spirit? Creative Spirit is the first global organization to match neurodiverse candidates – who are currently unemployed at an astounding 85% – with fair wage integrated positions at the best companies in the world. Creative Spirit … More Neurodiversity Initiative: Creative Spirit

Fulfilling Its Pledge With 50% of the Board Appointments Comprised of Diverse Individuals, The AD Club Announces New Directors

July 29, 2020

The ADVERTISING Club of New York, the industry’s leading professional organization representing the advertising, media, marketing and ad-tech industries, announced today the addition of six new board members to the 2020-2021 term at its 124th Annual Meeting of Members. “As our industry has endured unprecedented obstacles in the first half of 2020, the AD Club is … More Fulfilling Its Pledge With 50% of the Board Appointments Comprised of Diverse Individuals, The AD Club Announces New Directors

Re-openings and advertising reactivation strategy with Scott Falzone, Managing Director, Telecom, Google

July 14, 2020

As our economy begins to reemerge and some stores/businesses start to reopen, but with limited capacity – what are some tips for driving demand for less capacity? The world has dramatically changed over the last few months, ushering in monumental business model changes and new consumer behaviors to adapt to a dynamic environment. The one … More Re-openings and advertising reactivation strategy with Scott Falzone, Managing Director, Telecom, Google

Join us at The #VirtualClubhouse

April 2, 2020

THE AD CLUB TEAM HOPES THAT YOU AND YOUR LOVED ONES ARE HEALTHY AND SAFE DURING THIS UNPRECEDENTED TIME. To help keep the advertising community connected, we are transforming into a VIRTUAL CLUBHOUSE by providing: THE DAILY DIGEST: an emailed news round-up tailored to the adverting community. THE VIRTUAL CLUBHOUSE CONTENT COLLECTION: featuring “INSIDE THE CLUBHOUSE” NEW PROGRAMMING & … More Join us at The #VirtualClubhouse