How brands target the younger generation during a time of economic turbulence?
Q&A with Dèja Pocahontas Mays, Art Director, Atlanta, Momentum Worldwide As it’s the first time Gen Z is experiencing the impact of the economic downturn, what advice would you give brands when targeting the younger generation to navigate further, a new kind, an era of uncertainty? Brands should start thinking of themselves as the bridge … More How brands target the younger generation during a time of economic turbulence?