From Erica Meyer, VP, Account Management, Simulmedia July 2022 marked a record-breaking year for Amazon’s annual Prime Day, with over 300 million items sold over a two-day period – a 20% increase over last year –  translating to 100,000 items sold per minute. Even more notably, competing discount events run by retailers like Target and … More How TV Advertising Can Help Brands and Retailers Get Primed for Fall Sales

From Julia Cramer, Content Specialist, Adomni  Synopsis: Back-to-school brands have a pivotal opportunity to reconnect with students and parents nationwide with highly-visible, and captivating DOOH ads. The COVID-19 pandemic caused a legion of short-term disruptions and long-term alterations to the American education system. Schools turned to remote learning in order to minimize spread and prioritize … More Get an A+ with DOOH Back-to-School Ads

By Nolan Johnson, Director of Ad Partnerships at Grocery TV Schools everywhere continue to grapple with the pandemic’s impact, including running hybrid or online classrooms, handling safety concerns, and making sure students have the support they need to succeed. Brand managers and media buyers have had to constantly pivot and make difficult decisions about how … More The Recent Evolution of Back-to-School Advertising

From Jennifer Olliges, SVP, Managing Director and North American Commerce Lead, Momentum Worldwide  As we embark on the critical Back to School season for brands and retailers, it should not be lost on us how important and emotional this time of year is for our shoppers … especially this year. With inflation on the rise shoppers … More Back To School Season With Inflation with Momentum Worldwide’s Commerce Lead

From Beth Rolfs, Chief Data Officer, Grey NY When big social issues arise, I often hear both my colleagues and my clients ask the same thing: “What should we be doing or saying about this issue?” Excellent question. Advertising makes up approximately 27% of every hour of traditional television in the United States and the … More Three Questions To Ask Before Entering Conversation Around Social Issues

From Anna Skrabacz, Marketing Manager, Colossal Media The world has changed dramatically since we were founded in 2004, and so have we. We’ve grown from scrappy underdogs to global leaders, from a Brooklyn based team of 5 to a bi-coastal company of nearly 100. 2020 was a year to reexamine. When your team works outside … More Listening and Painting

We asked our members for their thoughts on changing times & culturally aligning among brands. Mac Mulcahy, Senior Director, Global Agency Partnerships, Firework shares thoughts and examples of how brands appropriately serve their communities/consumers as well as their employees who shape the culture inside the company. What advice would you give brands to ensure cultural … More Culturally Aligning your Brands Ethos in a Complex Climate

From Cesar A. Vallejo is a Creative Director/ Copywriter at Momentum Worldwide What advice would you give brands to ensure cultural alignment within their messaging for their company? It starts with an honest assessment of what the brand actually currently represents to customers, employees and the general public. It is only from here that you … More Brand Truths In Every Message, Every Pivot and Every Action

From Julia Cramer, Content Specialist, Admoni The pandemic fundamentally shifted the way brands talk to consumers. The influx of the economy and extreme political polarization, accelerated by the pandemic, increasingly influenced consumers to shop based on their social values – actualizing when protestors took to the streets over racial injustice after the murder of George … More PSA: Brands can no longer be impartial