Q&A with Dèja Pocahontas Mays, Art Director, Atlanta, Momentum Worldwide As it’s the first time Gen Z is experiencing the impact of the economic downturn, what advice would you give brands when targeting the younger generation to navigate further, a new kind, an era of uncertainty? Brands should start thinking of themselves as the bridge … More How brands target the younger generation during a time of economic turbulence?

By Brett Chaloupka, Vice President, New York City, Onward Search If you’re confused by the news, you’re not alone. In the world of work, seemingly conflicting reports pose more questions than answers. Are more jobs opening up or are more workers being laid off? Are salaries on the rise or decline? Are people quitting or … More Top 3 Workforce Paradoxes and How to Solve Them

From Julia Cramer, Content Specialist, Adomni Synopsis: Find out how today’s brands can use DOOH to remain resilient and strategically advertise to Gen Z in an era of uncertainty.  Born after 1996, Generation Z or Gen-Zers are becoming one of the most significant cohorts of global and digital consumers and the most racially and ethnically … More The Uncertain Future of Gen Z: Advice for Brands Navigating Economic Crises

From by Jay Fenster, Marketing Manager, OUTFRONT Back-to-school shopping looks different for 2022, with students fully returned to in-person learning amidst an economy gripped by inflation. Parents and guardians expect to spend more overall; at the same time they are deeply price-conscious and promotion-friendly. One thing that hasn’t changed is out of home’s importance along … More Out of Home Reaches Back-to-School Shoppers Along a Changed Customer Journey

From Erica Meyer, VP, Account Management, Simulmedia July 2022 marked a record-breaking year for Amazon’s annual Prime Day, with over 300 million items sold over a two-day period – a 20% increase over last year –  translating to 100,000 items sold per minute. Even more notably, competing discount events run by retailers like Target and … More How TV Advertising Can Help Brands and Retailers Get Primed for Fall Sales

From Julia Cramer, Content Specialist, Adomni  Synopsis: Back-to-school brands have a pivotal opportunity to reconnect with students and parents nationwide with highly-visible, and captivating DOOH ads. The COVID-19 pandemic caused a legion of short-term disruptions and long-term alterations to the American education system. Schools turned to remote learning in order to minimize spread and prioritize … More Get an A+ with DOOH Back-to-School Ads

By Nolan Johnson, Director of Ad Partnerships at Grocery TV Schools everywhere continue to grapple with the pandemic’s impact, including running hybrid or online classrooms, handling safety concerns, and making sure students have the support they need to succeed. Brand managers and media buyers have had to constantly pivot and make difficult decisions about how … More The Recent Evolution of Back-to-School Advertising

From Jennifer Olliges, SVP, Managing Director and North American Commerce Lead, Momentum Worldwide  As we embark on the critical Back to School season for brands and retailers, it should not be lost on us how important and emotional this time of year is for our shoppers … especially this year. With inflation on the rise shoppers … More Back To School Season With Inflation with Momentum Worldwide’s Commerce Lead

From Beth Rolfs, Chief Data Officer, Grey NY When big social issues arise, I often hear both my colleagues and my clients ask the same thing: “What should we be doing or saying about this issue?” Excellent question. Advertising makes up approximately 27% of every hour of traditional television in the United States and the … More Three Questions To Ask Before Entering Conversation Around Social Issues