Q&A with Wayne Best, Chief Creative Officer, VMLY&R NY In your opinion, what was the best 2021 brand campaign(s) and why? I know I should choose some NFT idea or metaverse activation, but I’m choosing Discover the originals, a Swedish Tourism campaign. It is so simple and smart. I have wondered about those odd Ikea … More 2022 Predictions with VMLY&R NY’s Chief Creative Officer
Q&A with Carly Johnson, VP, Director of Strategy, NA, Momentum Worldwide As COVID has changed the way people discover, shop and buy, how can brands/retailers better represent themselves this holiday season? It has only become easier and easier to discover and buy the things we need, want or didn’t even know we needed or wanted. … More Holiday Retail Trends Shaped by the Pandemic
Q&A with Brandon Solis, Executive Director of Social and Connections, GREY As COVID has changed the way people discover, shop, and buy, how can brands/retailers better represent themselves this holiday season? The ecosystem for brands will continue to fragment and the metaverse will only open it up further. Simple, strong brand propositions will help brands … More Approaching Retail & Consumer Demand this Holiday Season – What Remains and What Goes
By Scott Falzone, Managing Director, Telecom, Google With the 2021 holiday season around the corner, shopping is already in full swing. Whether shoppers are just beginning to research or already purchasing gifts, it comes as no surprise that many have decided to do more shopping online this year. In fact, more than 70% reported that … More Three Key Strategies To Approach Retail & Consumer Demand this Holiday Season
From Lauren Sak, Senior Marketing Director, Intersection Has COVID has changed the way people discover, shop and buy, how can brands/retailers better represent themselves this holiday season? In 2020, there were a few things people were doing more of, and one of those things was shopping online— ecommerce grew over 30% for the year. … More Retail and Consumer Demand this Holiday Season
By Kelli Tuggle, Chief Operating Officer, Grey NA It’s unfortunate that it took a global pandemic to put mental health front and center for this industry. But we shouldn’t waste a single second lamenting the past. Instead, we need to pour all our energy into the future and this critical opportunity we have to … More Little Lessons, Big Results
From Leslie Cohen, Director of Client Development at Branded Entertainment Network CBS’s recent announcement that it is adopting broader sales metrics is emblematic of a significant trend among TV networks that encourages advertisers to move away from narrower audience-based guarantees. Audience guarantees have traditionally been based on either 18-49 and/or 25-54 demographics, and networks are … More The Great Migration: How TV Audiences are Changing TV Economics
From Anastasia-Nikita Bansal, Director of Enterprise Solutions at SmartyAds After the lockdown, the world realized that the best time to start digital transformation is now. Many important things are currently happening, so it is crucial not to the moment, especially if you are in the advertising industry. What are those things and how they … More Finding the right talent and keeping a strong ad-tech team amidst crisis. What is it like?
By Courtney Shanklin, EVP, Human Resources, Collab, Inc. What are some ways your agency/organization is keeping agency culture alive in the midst of the ever changing industry landscape? (i.e. internal initiatives, incentives, etc.) We look to nurture an environment where employees are comfortable being themselves. True connection can only take place when we show … More Collab’s Approach To The New Talent Landscape
From Jake Terrell, Senior Director for Music & Brand Partnerships, BEN After a challenging and uncertain year, how are you seeing marketers approach back-to-school season as students prepare for the return to physical classrooms this fall? Mostly by embracing it. Everyone recognizes the challenges that come with going back to school this year but … More Influencer Marketing Key To Back-To-School Shopping