From Mark Mitchell, VP of Business Development, Xandr  As the ad industry is approaching its first upfronts with no officially accredited measurement solution, what do you advise clients use from a measurement perspective? The TV industry is evolving from a single to multi-currency marketplace.  Throughout the year, we’ve seen indications of a growing appetite for … More ‘Ditch The Demos’ and Other Upfront Expectations

From Carlene Esposito, Managing Partner, TBWA\Health Collective As some parts of the industry are returning to office, how are you approaching the return?  And how much of that decision is based on mental wellbeing of your teams? I am pretty excited about returning and have been in the office about once a week. I derive … More Mental Health in the Ad Industry & Return to Office

From Aaron Frank, SVP Media, Insights, & Marketing, BEN   What TV networks do you expect to announce some surprises during this year’s Upfronts? The surprises have already started to happen, even before the Upfronts have begun! First, Netflix announced that they’ll begin offering an ad-supported subscription tier. Then, both Peacock and Amazon emphasized virtual … More How to Measure Impact as Audiences Shift to Streaming

From Liz Tokareva, Director of In-House Products, SmartyAds Since the beginning of the pandemic, many brands began to massively readjust their marketing strategies towards sustainability, awareness and new approaches to production. For a long time, the concept of sustainability was attractive to advertisers, although it wasn’t really seen as serious marketing leveraging that could impact … More How can brands capitalize on sustainability in our new remote world?

From Davis+Gilbert’s Advertising + Marketing practice group’s 8th edition of Trends in Marketing Communications Law Although the U. S. Professional and Amateur Sports Protection Act of 1992 (PASPA) previously prohibited most states from legalizing sports betting, the Supreme Court found in 2018 that PASPA was unconstitutional, clearing the way for states to legalize sports betting. … More Sports Betting: Where the Future Is Online

From Maral Beylerian, VP Client Services, BEN What brands have recently created sustainability campaigns that you believe resonated with consumers? Working at BEN for over 15 years, I’ve seen the evolution of our business as well as brands’ businesses and their missions. Through the years, there’s been an increased focus on sustainability across the board. … More Sustainability in the Auto Vertical

From Hannah Lyder, Digital Marketing Manager, Vistar Media As the global climate crisis continues, consumers are looking for brands that are more than just a well-intentional mission statement. They are looking for action. Just as offices and products can incorporate greener methods, so can advertising. In honor of Earth Day, we’ve laid out how out-of-home … More On the Green Screen: How DOOH Can Help with Climate Change