How brands target the younger generation during a time of economic turbulence?

Q&A with Dèja Pocahontas Mays, Art Director, Atlanta, Momentum Worldwide As it’s the first time Gen Z is experiencing the impact of the economic downturn, what advice would you give brands when targeting the younger generation to navigate further, a new kind, an era of uncertainty? Brands should start thinking of themselves as the bridge … More How brands target the younger generation during a time of economic turbulence?

The Uncertain Future of Gen Z: Advice for Brands Navigating Economic Crises

From Julia Cramer, Content Specialist, Adomni Synopsis: Find out how today’s brands can use DOOH to remain resilient and strategically advertise to Gen Z in an era of uncertainty.  Born after 1996, Generation Z or Gen-Zers are becoming one of the most significant cohorts of global and digital consumers and the most racially and ethnically … More The Uncertain Future of Gen Z: Advice for Brands Navigating Economic Crises

Out of Home Reaches Back-to-School Shoppers Along a Changed Customer Journey

From by Jay Fenster, Marketing Manager, OUTFRONT Back-to-school shopping looks different for 2022, with students fully returned to in-person learning amidst an economy gripped by inflation. Parents and guardians expect to spend more overall; at the same time they are deeply price-conscious and promotion-friendly. One thing that hasn’t changed is out of home’s importance along … More Out of Home Reaches Back-to-School Shoppers Along a Changed Customer Journey

How TV Advertising Can Help Brands and Retailers Get Primed for Fall Sales

From Erica Meyer, VP, Account Management, Simulmedia July 2022 marked a record-breaking year for Amazon’s annual Prime Day, with over 300 million items sold over a two-day period – a 20% increase over last year –  translating to 100,000 items sold per minute. Even more notably, competing discount events run by retailers like Target and … More How TV Advertising Can Help Brands and Retailers Get Primed for Fall Sales

Get an A+ with DOOH Back-to-School Ads

From Julia Cramer, Content Specialist, Adomni  Synopsis: Back-to-school brands have a pivotal opportunity to reconnect with students and parents nationwide with highly-visible, and captivating DOOH ads. The COVID-19 pandemic caused a legion of short-term disruptions and long-term alterations to the American education system. Schools turned to remote learning in order to minimize spread and prioritize … More Get an A+ with DOOH Back-to-School Ads

The Recent Evolution of Back-to-School Advertising

By Nolan Johnson, Director of Ad Partnerships at Grocery TV Schools everywhere continue to grapple with the pandemic’s impact, including running hybrid or online classrooms, handling safety concerns, and making sure students have the support they need to succeed. Brand managers and media buyers have had to constantly pivot and make difficult decisions about how … More The Recent Evolution of Back-to-School Advertising

Back To School Season With Inflation with Momentum Worldwide’s Commerce Lead

From Jennifer Olliges, SVP, Managing Director and North American Commerce Lead, Momentum Worldwide  As we embark on the critical Back to School season for brands and retailers, it should not be lost on us how important and emotional this time of year is for our shoppers … especially this year. With inflation on the rise shoppers … More Back To School Season With Inflation with Momentum Worldwide’s Commerce Lead

Five New Board Members Named; 2022 President’s Award Honorees Recognized

The ADVERTISING Club of New York Celebrates 126th Anniversary Five New Board Members Named; 2022 President’s Award Honorees Recognized NEW YORK, July 28, 2022 (GLOBE NEWSWIRE) — The ADVERTISING Club of New York, the industry’s leading professional organization representing the advertising, media, marketing, and ad-tech industries is celebrating their 126th anniversary this month. The anniversary … More Five New Board Members Named; 2022 President’s Award Honorees Recognized

Three Questions To Ask Before Entering Conversation Around Social Issues

From Beth Rolfs, Chief Data Officer, Grey NY When big social issues arise, I often hear both my colleagues and my clients ask the same thing: “What should we be doing or saying about this issue?” Excellent question. Advertising makes up approximately 27% of every hour of traditional television in the United States and the … More Three Questions To Ask Before Entering Conversation Around Social Issues