Category: Member Insights

New Business Imperatives: What Diversity and Inclusiveness Mean for Advertising

June 29, 2021

From Ivan Guzenko, CEO & Co-Founder, SmartyAds Inclusiveness and diversity in advertising push brands past traditional assumptions about who their audience is and what they want. This kind of marketing speaks to broader audiences of all races, cultural backgrounds, religious beliefs, sexual orientation, age or social status. If your brand makes inclusiveness and diversity the … More New Business Imperatives: What Diversity and Inclusiveness Mean for Advertising

Agency and Brand Magic of Embracing Intersectionality

June 14, 2021

From Member Erika Vander, Creative Executive Assistant, GREY  Ultimately to remain authentic, brands need to stand with underrepresented communities all year round, so as we enter into pride month, how do you think brands should support the LGBTQ+ community? A good start is employee integration through volunteer work and charity contributions. Most companies don’t need … More Agency and Brand Magic of Embracing Intersectionality

HEY BRANDS, WE ARE LGBTQ+ 24/7/365 

June 8, 2021

From Member Glen Peden, VP Group Creative Director, Momentum Worldwide, NY I love Pride month and everything it represents—visibility, representation, respect and a celebration of diversity. As a gay man, I have been fortunate to witness so much progress in our fight for equality during my lifetime, but we still have a long way to go. Starting … More HEY BRANDS, WE ARE LGBTQ+ 24/7/365 

The Importance of Agency Culture to AAPI Visibility and Growth

May 25, 2021

From Member Deb Fong, Global Health Leadership, Strategic Health Initiatives at Omnicom We would love to learn more about your background and origin story. How has your experience as an Asian in this industry impacted your career journey? I am fortunate to work in a sector that has generally welcomed me since the beginning of … More The Importance of Agency Culture to AAPI Visibility and Growth

Narrowing AAPI Leadership Gap Through Cultural Competence

May 24, 2021

From Member Reema Rao-Patel, Strategy Director at Highdive We would love to learn more about your background and origin story. How was your experience as an Asian in this industry impacted your career journey? I am a first-generation Indian American. So, I have to constantly balance navigating the industry as a person of color along … More Narrowing AAPI Leadership Gap Through Cultural Competence

Board Member Spotlight: Narrowing The Gap for AAPI Leadership Plus Platform Accountability

May 24, 2021

Rick Song, AD Club Board Officer and Director, and SVP Group Head, Digital, Nielsen For those identifying as Asian American or Pacific Islander, has your experience in this industry impacted your career journey? If so, how?  As an Asian American born and raised in this country, you become accustomed to sometimes being treated differently or … More Board Member Spotlight: Narrowing The Gap for AAPI Leadership Plus Platform Accountability

True AAPI Inclusion Begins with Research

May 18, 2021

From Member Clara Luo, Group Director, BAV Studio Lead, VMLY&R For those identifying as Asian American or Pacific Islander, has your experience in this industry impacted your career journey? If so, how?   I had a non-linear path into advertising, first starting my career in banking & financial services, consulting and ultimately landing a job at … More True AAPI Inclusion Begins with Research

Where TV Goes Next – “It’s about to get real”

May 14, 2021

From Member from Jennifer Kohl, Senior VP and Exec Director of Integrated Media,  VMLY&R   As we move towards the second half of the year, what predictions do you have for the TV space? It’s about to get real! Streaming is the hot, hot word in video. “Living the stream” was the theme after all … More Where TV Goes Next – “It’s about to get real”