By Kelli Tuggle, Chief Operating Officer, Grey NA It’s unfortunate that it took a global pandemic to put mental health front and center for this industry. But we shouldn’t waste a single second lamenting the past. Instead, we need to pour all our energy into the future and this critical opportunity we have to … More Little Lessons, Big Results
From Leslie Cohen, Director of Client Development at Branded Entertainment Network CBS’s recent announcement that it is adopting broader sales metrics is emblematic of a significant trend among TV networks that encourages advertisers to move away from narrower audience-based guarantees. Audience guarantees have traditionally been based on either 18-49 and/or 25-54 demographics, and networks are … More The Great Migration: How TV Audiences are Changing TV Economics
From Anastasia-Nikita Bansal, Director of Enterprise Solutions at SmartyAds After the lockdown, the world realized that the best time to start digital transformation is now. Many important things are currently happening, so it is crucial not to the moment, especially if you are in the advertising industry. What are those things and how they … More Finding the right talent and keeping a strong ad-tech team amidst crisis. What is it like?
By Courtney Shanklin, EVP, Human Resources, Collab, Inc. What are some ways your agency/organization is keeping agency culture alive in the midst of the ever changing industry landscape? (i.e. internal initiatives, incentives, etc.) We look to nurture an environment where employees are comfortable being themselves. True connection can only take place when we show … More Collab’s Approach To The New Talent Landscape
From Jake Terrell, Senior Director for Music & Brand Partnerships, BEN After a challenging and uncertain year, how are you seeing marketers approach back-to-school season as students prepare for the return to physical classrooms this fall? Mostly by embracing it. Everyone recognizes the challenges that come with going back to school this year but … More Influencer Marketing Key To Back-To-School Shopping
From Elisabeth Castera, Marketing and Public Relations Consultant, Babette Communications and 2021-2022 AD Club Fellow With the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the classroom, how can marketers prepare for back-to-school season in terms of messaging? When it comes down to messaging, specifically during times of uncertainty … More How Pandemic Habits Affect Back-to-school Marketing
From Irina Kovalenko, CMO, SmartyAds Anything but typical – that’s how we can describe customer purchasing habits in 2020 and 2021. The lockdown has completely redefined the way people purchase goods, consume content, and make buying decisions. The economic downturn has affected practically every industry including education, which mostly shifted online. During this ‘back-to-school season’ … More Back-to-school Marketing For Changing Realities
From Will Eagle, VP of Strategy and Marketing, Collab With the pandemic leaving a trail of uncertainty and shoppers getting a head start on things for the classroom, how can marketers prepare for back-to-school season in terms of messaging? The theme of back to school has always been preparation, and that’s no different this year. … More The Two Key Tactics Marketers Should Use For Back-to-school Prep
From Mike Pollack, Head of Sales, US, Ogury Consumers plan to spend a record amount on both school and college supplies this year. According to the NRF, consumers are expected to spend $849 on back-to-school shopping and $1200 on back-to-college shopping. This presents a huge opportunity for marketers to identify and attract consumers over the … More Back-to-school in 3 Lessons
From Margaret Russo, Group Creative Director, GREY As summer winds down, kids, parents, and teachers are winding up. Back-to-school season is upon us…but it’s looking a bit different this year. Normally a time of great excitement, rife with visions of outfits to assemble and binders to crack open, back-to-school 2021 brings the now sadly familiar … More It’s Back-to-School Season: Marketers, Are You Ready?