Paul Winn, Managing Partner, Smart Media Group 1. With access to enhanced technology and voter insights, how do you think campaigns will allocate their marketing dollars in new ways versus 2016? Since 2016, the amount of addressable inventory available has steadily increased. While it has not quite caught up to the demand from advertisers, the … More Vertical:Politics & Activism – Breaking Through the Clutter to Drive Action
Elaine Rumack and Bill Heilmann are established leaders within the advertising and communication field with a special focus on Pharma. They are committed to ensuring that strategies are relevant and anchored in human insight and in providing our valued clients with counsel to ensure they achieve their goals. MEC maintains a number of Pharma clients … More Top Talks on Pharma: Elaine Rumack, Sr. Partner, Sr. Director, Digital & Bill Heilmann, Managing Partner, Strategy + Communications Planning, MEC Global
What do you wish your advertising agency partners knew about your role on the brand side? I have a sense of urgency about how quickly we need to change. I would like my internal teams and our external agency partners to assess our current thinking, processes and approaches to find ways to increase our speed, … More Top Pharma Marketer Insights from Tricia Brown, Executive Director, U.S. Marketing, Merck & Co., Inc.
What kind of partnerships are you looking for to help you leverage the new marketing tools and technology available today – who will those partners be? In looking at the future of the healthcare industry, there are many things to consider. The industry is evolving rapidly and as a result of increased financial and regulatory … More Top Talks on Pharma: Jeffrey D. Erb, President, Healix
The AD Club of New York & Yahoo hosted the seventh breakfast in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. The discussion honed in on the specific burning question: How are Marketers Defining “Omnichannel” in an … More Insights from The VERTICAL:Retail Breakfast
The AD Club and our friends at Yahoo proudly welcomed industry innovator Bonin Bough, VP of Media & Consumer Engagement of Mondelez, at our second Vertical Series breakfast on July 30th. Bonin took us on a journey into the world of “Hackonomy” – his platform that highlights an increasingly important need to “break things” in … More The Vertical Series: CPG with Bonin Bough, Mondelez
At The Vertical Series breakfast on July 16th, The AD Club and Yahoo were pleased to welcome MasterCard’s Cheryl Guerin, EVP/Group Executive, and Seema Chibber, VP Media Planning and Partnerships and Marketing Strategy and Planning, to the stage to take a look into the finance category through the lens of marketing. Together they discussed MasterCard’s … More MasterCard Thought Leaders Share Their Brand Story at The Vertical Series: Finance