Kym Frank, President | Geopath

What do you think about the present state of out-of-home? This is an incredibly exciting time for out of home advertising!  Other formats are continuing to face serious challenges. Print readership continues to decline. Television grows increasingly fragmented due to VOD/streaming services and continued cord cutting.  Online advertising continues to be pummeled with ad fraud, bots, … More Kym Frank, President | Geopath

Chris Serino, National Sales Manager | Vector Media

What is reenergizing the creative community to maximize out-of-home? I believe one of the main factors re-energizing the creative community is the out-of-home companies’ willingness to adapt and become more flexible with our formats. I know for us with our bus inventory across the country, the ability to allow extensions, fully vibrant illumination and most … More Chris Serino, National Sales Manager | Vector Media

Ian Dallimore, Director of Digital Innovation + Sales Strategy | Lamar Advertising

As out-of-home continues to evolve, combining the art and science of technology, what is it that excites you most about out-of-home? I think the potential of combining technology and relevant creative is the most exciting thing about OOH today. My team at Lamar is constantly playing the “I wonder if we could combine this to … More Ian Dallimore, Director of Digital Innovation + Sales Strategy | Lamar Advertising

Will Travis, Executive Chairman USA/Global Partner | Sid Lee

When you embrace the fact that a billboard is no longer just about exposure but about connecting on a deeper level, you can really start to get creative. However, context is everything. The consumer’s mind is in a constant state of flux, and it’s crucial that OOH is adaptable and flexible in its messaging and … More Will Travis, Executive Chairman USA/Global Partner | Sid Lee

Out-Of-Home:NOW 2016 with Fred Schonenberg

By Fred Schonenberg, Founder | VentureFuel @FredSchonenberg Imagine it is the year 2026; tell us how out-of-home is being used and what impact it is making? OOH will become the nucleus of a complex spider web of connected devices and remain one of the only mass-reach formats. Smart glasses, watches, wearables, ingestibles and autonomous cars … More Out-Of-Home:NOW 2016 with Fred Schonenberg

Out-Of-Home:NOW 2016 with Jeremi Gorman and Clive Punter

The Advertising Club of New York is excited about our upcoming conference OOH:NOW, Contextual Connections! It’s our biggest event of the year and we hope you will be joining us.  If you haven’t already registered, click on this link. To help put you in the OOH mood, we’ve asked participants to respond to a variety of … More Out-Of-Home:NOW 2016 with Jeremi Gorman and Clive Punter

Insights from The VERTICAL:Retail Breakfast

The AD Club of New York & Yahoo hosted the seventh breakfast in an ongoing series of strategic conversations featuring client executives as they take a deep dive into the latest trends impacting their companies and specific business sectors. The discussion honed in on the specific burning question: How are Marketers Defining “Omnichannel” in an … More Insights from The VERTICAL:Retail Breakfast

ADTHINK Speaker Ulla Engeström on Building a New Network

Ulla Engeström, CEO of ThingLink, discusses how she has learned to categorize the four types of introductions in The Wall Street Journal article below. We are thrilled to welcome Ulla as a speaker for our upcoming event in the ADTHINK series. Stay tuned for further details so you can witness Ulla in action! Ulla Engeström: Four Ways of … More ADTHINK Speaker Ulla Engeström on Building a New Network

The Vertical Series: CPG with Bonin Bough, Mondelez

The AD Club and our friends at Yahoo proudly welcomed industry innovator Bonin Bough, VP of Media & Consumer Engagement of Mondelez, at our second Vertical Series breakfast on July 30th. Bonin took us on a journey into the world of “Hackonomy” – his platform that highlights an increasingly important need to “break things” in … More The Vertical Series: CPG with Bonin Bough, Mondelez