Guest post by Jody Smith, BroadSign Programmatic has been creating quite the buzz in the out-of-home (OOH) industry for the past few years. Countless discussions and debates have been held amongst industry leaders and experts, yet differentiating between marketing hype and the real deal can be quite complex. Many proclaim they have the best programmatic solution … More The Time For Programmatic DOOH is Now
Photo from Audio UX @aux_nyc The ADTHINK Series began when The ADVERTISING Club along with REDBOOKS realized the need for a no-bullshit platform to connect brands, agencies and the most promising technology Founders of Silicon Alley. In front of 200+ guests five minutes is given to each cutting-edge start-ups to pitch senior executives from brands … More MarTech Series Continues To Build Momentum
With traditional funding sources such as venture capital and hedge funds reportedly on the wane, startups have never been more likely to be the acquisition target of brands operating in more traditional industry verticals, as they seek to transition with the times, and consumers’ lifestyles. The thoughts were shared at The Advertising Club of New … More What advertisers want from startups and data
By Allison Fitzpatrick and Rohini C. Gokhale Congress recently passed the Consumer Review Fairness Act of 2016 (the CRFA) to protect the ability of consumers to review a company’s products, services and conduct. The CRFA makes it illegal for companies to contractually bar consumers from reviewing the company or to penalize consumers for posting negative … More New Federal Law Protects Consumer Reviews of Products and Services
Whatever you call it; Ad Tech, MarTech or Brand Tech, the business is calling for new solutions over transparency, and accountability. Originally posted on ExchangeWire, ADTHINK presenter Gareth Davies, Founder & CEO of Adbrain shares his predictions. Register to see Adbrain offerings live on March 28th at the first ADTHINK session of the year. Register here and see past … More Ad Tech Isn’t Dead; Long Live Ad Tech
Elaine Rumack and Bill Heilmann are established leaders within the advertising and communication field with a special focus on Pharma. They are committed to ensuring that strategies are relevant and anchored in human insight and in providing our valued clients with counsel to ensure they achieve their goals. MEC maintains a number of Pharma clients … More Top Talks on Pharma: Elaine Rumack, Sr. Partner, Sr. Director, Digital & Bill Heilmann, Managing Partner, Strategy + Communications Planning, MEC Global
What do you wish your advertising agency partners knew about your role on the brand side? I have a sense of urgency about how quickly we need to change. I would like my internal teams and our external agency partners to assess our current thinking, processes and approaches to find ways to increase our speed, … More Top Pharma Marketer Insights from Tricia Brown, Executive Director, U.S. Marketing, Merck & Co., Inc.
What kind of partnerships are you looking for to help you leverage the new marketing tools and technology available today – who will those partners be? In looking at the future of the healthcare industry, there are many things to consider. The industry is evolving rapidly and as a result of increased financial and regulatory … More Top Talks on Pharma: Jeffrey D. Erb, President, Healix
What do you think about the present state of out-of-home? It’s exploding! This year has been an incredible one for our industry. We’ve seen an amazing influx of top brands test and grow their presence in digital out of home, we’ve executed campaigns that have performed incredibly well, and talked to more CEOs and CMOs about … More Eileen Crossin, VP LinkNYC Sales, Intersection
Full-Journey Targeting, Owning Audiences and What Else to Expect from OOH in 2026 Steven Spielberg’s 2002 cyberpunk mystery-thriller, Minority Report, famously painted a picture of the world (and OOH advertising, specifically) in 2054 that was high on personalization and invasiveness. Fifteen years later we are in a different world: cycles of technical innovation are shorter (meaning that … More Michael Kelly, Director of User Experience | McGarry Bowen