by Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor From your local pharmacy to your local grocery store people working in local essential businesses have been doing their part to keep us fed and safe. As a longstanding partner to so many local communities around the nation, Clear Channel Outdoor (CCO) felt … More The Biggest Thank You Card We Could Find — #OpenForBusiness
Brands today are eager for better ways to reach specific audiences out in the real world, and location data is playing a critical role in the rise of targeted, measurable digital out-of-home campaigns. But even still, many in our industry are only thinking about location data in a limited capacity. Below, I’ve shared some thoughts … More Lucy Markowitz | Vistar Media, Director of Sales| Location Data Moving the Needle in Digital Out-of-Home
“The Evolution of OOH…Combining Art & Science” What makes a career in advertising exciting in 2017? Luckily, quite a bit. Technology continues to be the driver that knocks down barriers connecting consumers to brands in unique and insightful ways. The very definition of “evolution” is “the development of something from simple to complex.” The Out … More Dan Brough | Head of Agency Business Development | Waze
What is re-energizing the creative community to maximize Out of Home? Keeping people engaged and interested; mostly through the newest technologies and creativity. As OOH continues to evolve, combining the art and science of technology, what is it that excites you most about OOH? The fact that our industry (sales/agencies/clients) is willing to push the … More Casey Baker | VP, Associate Media Director | New and Improved Media
Guest post by Jody Smith, BroadSign Programmatic has been creating quite the buzz in the out-of-home (OOH) industry for the past few years. Countless discussions and debates have been held amongst industry leaders and experts, yet differentiating between marketing hype and the real deal can be quite complex. Many proclaim they have the best programmatic solution … More The Time For Programmatic DOOH is Now
What do you think about the present state of out-of-home? It’s exploding! This year has been an incredible one for our industry. We’ve seen an amazing influx of top brands test and grow their presence in digital out of home, we’ve executed campaigns that have performed incredibly well, and talked to more CEOs and CMOs about … More Eileen Crossin, VP LinkNYC Sales, Intersection
Full-Journey Targeting, Owning Audiences and What Else to Expect from OOH in 2026 Steven Spielberg’s 2002 cyberpunk mystery-thriller, Minority Report, famously painted a picture of the world (and OOH advertising, specifically) in 2054 that was high on personalization and invasiveness. Fifteen years later we are in a different world: cycles of technical innovation are shorter (meaning that … More Michael Kelly, Director of User Experience | McGarry Bowen
What do you think about the present state of out-of-home? This is an incredibly exciting time for out of home advertising! Other formats are continuing to face serious challenges. Print readership continues to decline. Television grows increasingly fragmented due to VOD/streaming services and continued cord cutting. Online advertising continues to be pummeled with ad fraud, bots, … More Kym Frank, President | Geopath
What is reenergizing the creative community to maximize out-of-home? I believe one of the main factors re-energizing the creative community is the out-of-home companies’ willingness to adapt and become more flexible with our formats. I know for us with our bus inventory across the country, the ability to allow extensions, fully vibrant illumination and most … More Chris Serino, National Sales Manager | Vector Media
As out-of-home continues to evolve, combining the art and science of technology, what is it that excites you most about out-of-home? I think the potential of combining technology and relevant creative is the most exciting thing about OOH today. My team at Lamar is constantly playing the “I wonder if we could combine this to … More Ian Dallimore, Director of Digital Innovation + Sales Strategy | Lamar Advertising