Digital Advertising Alliance takes new steps to implement Self-Regulatory Principles in the Mobile Environment
The Digital Advertising Alliance (“DAA”) recently unveiled plans for two new mobile applications that will allow consumers to “opt out” of behavioral advertising on mobile devices, such as smartphones and tablets. One program will govern opting out within mobile applications, and the other will govern mobile web browsers. The development comes just over a year … More Digital Advertising Alliance takes new steps to implement Self-Regulatory Principles in the Mobile Environment