Category: Events

Five New Board Members Named; 2022 President’s Award Honorees Recognized

July 29, 2022

The ADVERTISING Club of New York Celebrates 126th Anniversary Five New Board Members Named; 2022 President’s Award Honorees Recognized NEW YORK, July 28, 2022 (GLOBE NEWSWIRE) — The ADVERTISING Club of New York, the industry’s leading professional organization representing the advertising, media, marketing, and ad-tech industries is celebrating their 126th anniversary this month. The anniversary … More Five New Board Members Named; 2022 President’s Award Honorees Recognized

The Biggest Thank You Card We Could Find — #OpenForBusiness

May 26, 2020

by Jason D. King, SVP, Corporate Communications & Marketing, Clear Channel Outdoor From your local pharmacy to your local grocery store people working in local essential businesses have been doing their part to keep us fed and safe. As a longstanding partner to so many local communities around the nation, Clear Channel Outdoor (CCO) felt … More The Biggest Thank You Card We Could Find — #OpenForBusiness

Vertical:Politics & Activism – Breaking Through the Clutter to Drive Action

March 5, 2020

Paul Winn, Managing Partner, Smart Media Group 1. With access to enhanced technology and voter insights, how do you think campaigns will allocate their marketing dollars in new ways versus 2016? Since 2016, the amount of addressable inventory available has steadily increased. While it has not quite caught up to the demand from advertisers, the … More Vertical:Politics & Activism – Breaking Through the Clutter to Drive Action

CCPA UPDATE: PREPARING FOR THE CCPA – 10 THINGS YOU CAN TACKLE NOW

March 7, 2019

Written by: Richard Eisert, Gary Kibel, Vivian Byrwa and Avinoam Shefa While the California Consumer Privacy Act (CCPA) promises to bring significant change to the way some businesses collect and use personal information from consumers, the exact scope of that change remains unclear, pending further action by the California Attorney General and Legislature. However, the … More CCPA UPDATE: PREPARING FOR THE CCPA – 10 THINGS YOU CAN TACKLE NOW

With GDPR Deadline Looming, Ad Tech Community Races to Find Solutions

May 21, 2018

By: Richard S. Eisert, Gary A. Kibel and Justin Lee With just days remaining before the European Union’s (EU) General Data Protection Regulation (GDPR) takes effect, ad tech companies are racing to find compliance solutions. By way of background, the primary goal of the GDPR is to give individuals in the EU more control over … More With GDPR Deadline Looming, Ad Tech Community Races to Find Solutions

With GDPR Deadline Looming, Ad Tech Community Proposes Collaborative Industry Solution

April 3, 2018

By Richard S. Eisert, Gary A. Kibel and Justin Lee With just weeks remaining before the European Union’s General Data Protection Regulation (GDPR) becomes enforceable, the Interactive Advertising Bureau’s Technology Laboratory (IAB Tech Lab) has published an OpenRTB GDPR Advisory explaining how a collaborative information sharing process may help ad tech companies comply with the … More With GDPR Deadline Looming, Ad Tech Community Proposes Collaborative Industry Solution

Lucy Markowitz | Vistar Media, Director of Sales| Location Data Moving the Needle in Digital Out-of-Home

December 12, 2017

Brands today are eager for better ways to reach specific audiences out in the real world, and location data is playing a critical role in the rise of targeted, measurable digital out-of-home campaigns. But even still, many in our industry are only thinking about location data in a limited capacity. Below, I’ve shared some thoughts … More Lucy Markowitz | Vistar Media, Director of Sales| Location Data Moving the Needle in Digital Out-of-Home

Dan Brough | Head of Agency Business Development | Waze

December 11, 2017

“The Evolution of OOH…Combining Art & Science” What makes a career in advertising exciting in 2017?  Luckily, quite a bit.  Technology continues to be the driver that knocks down barriers connecting consumers to brands in unique and insightful ways. The very definition of “evolution” is “the development of something from simple to complex.”  The Out … More Dan Brough | Head of Agency Business Development | Waze

Casey Baker | VP, Associate Media Director | New and Improved Media

December 7, 2017

What is re-energizing the creative community to maximize Out of Home? Keeping people engaged and interested; mostly through the newest technologies and creativity. As OOH continues to evolve, combining the art and science of technology, what is it that excites you most about OOH? The fact that our industry (sales/agencies/clients) is willing to push the … More Casey Baker | VP, Associate Media Director | New and Improved Media