Category: Creativity

2019 Predictions from Nick Law, Chief Creative Officer | Publicis Groupe

January 28, 2019

Nick Law, Chief Creative Officer, Publicis Groupe | President, Publicis Communications This year, the biggest shift in my approach to creativity is starting with the agency model that makes the right work possible. We need to create new things so we need new capabilities. If agencies don’t learn how to incubate and stand-up new capabilities, … More 2019 Predictions from Nick Law, Chief Creative Officer | Publicis Groupe

2019 Predictions from Gerry Graf, Founder/ Chief Creative Officer | Barton F. Graf

January 28, 2019

“Great creative ideas sell tons of stuff and build long term love for brands. It’s a fact. And the industry’s edge has always been the quality of our ideas. But traditionally, coming up with great ideas takes time and crafting the finished product usually takes more time and more money. No one has that time … More 2019 Predictions from Gerry Graf, Founder/ Chief Creative Officer | Barton F. Graf

2019 Predictions from Geoff Edwards, Co-Founder| SATURDAY MORNING

January 22, 2019

Geoff Edwards, Co-Founder | SATURDAY MORNING   What does the future of award shows look like?   Hopefully different than the last 100 years. I don’t have a crystal ball however I do believe the future of award shows will be lead by creativity, innovation and transcend categorization. For starters, the entire model may change. … More 2019 Predictions from Geoff Edwards, Co-Founder| SATURDAY MORNING

2019 Predictions from Debbi Vandeven, Global Chief Creative Officer | VMLY&R

January 17, 2019

Debbi Vandeven, Global Chief Creative Officer | VMLY&R  As the role of agencies continues to shift, and brands reevaluate their marketing models (e.g. the trend to move resources in-house) what can the ad industry do to showcase its value in new ways this year? The key to proving our value is to absolutely embrace the … More 2019 Predictions from Debbi Vandeven, Global Chief Creative Officer | VMLY&R

Andrew Keller on working at Facebook: ‘I now respect the media side more’

October 18, 2018

By Charlotte McEleny of The Drum Putting a creative mindset into a media-driven platform has created balance on both sides, says Facebook global creative director Andrew Keller. Former CP&B chief exec and global creative director, Keller has been with Facebook since 2016 and has since developed a compelling story around the value of communities to brands. Keller believes that … More Andrew Keller on working at Facebook: ‘I now respect the media side more’

From The ANDYs to Ogilvy: How Two Ad Students Danced into their Dream Job

August 7, 2018

Two students submitted their ANDY entry form and realized their dream of becoming an award-winning creative team could actually come true. On a crisp July morning in Amsterdam, Seth Mollerup and I were on the tail end of a six-week advertising study abroad with our Professor Jeff Sheets and the BYU AdLab. Our trip started … More From The ANDYs to Ogilvy: How Two Ad Students Danced into their Dream Job

Midnight Moment – Isabel Martínez / Isabelita Virtual Midnight Sunrise, 2018 World Premiere

July 17, 2018

Midnight Moment is the world’s largest, longest-running digital art exhibition, synchronized throughout Times Square nightly. The 2018 Selection Committee included Stephen Frietas, Sr. VP of Marketing, OAAA, Fanny Josefsson, Copywriter, GREY, Tony Jones, VP Creative Director, MRM//McCann, Kate Oppenheim, Managing Partner, M SS NG P EC ES along with representatives from The ADC, The AD Club of NY … More Midnight Moment – Isabel Martínez / Isabelita Virtual Midnight Sunrise, 2018 World Premiere

What These Ten Companies Have In Common – OATH’s Brandblazer Winners

July 6, 2018

In June, Oath celebrated it’s first birthday and also announced its inaugural Brandblazers program. Ten clients were celebrated in New York featuring a fireside chat between Oath CEO Tim Armstrong and Oath Board of Advisor Zac Posen. The 2018 Brandblazer companies: Avon BANDAI NAMCO Entertainment Caltex Crowne Plaza HP HUAWEI Macy’s Pizza Hut Sun Life … More What These Ten Companies Have In Common – OATH’s Brandblazer Winners

Out Of Home Print – Then and Now with PosterHouse: Rosie Edition

June 21, 2018

We’ve all seen this poster. Her image is as ubiquitous as Uncle Sam or Ronald McDonald. But almost everyone misidentifies her. In this month’s edition of Hot Poster Gossip, we explore the truth behind this iconic poster. In February 1943, the now-iconic We Can Do It poster appeared in the back offices of a few Westinghouse factories … More Out Of Home Print – Then and Now with PosterHouse: Rosie Edition

gyro & The AD Club Win ACE Awards for Corporate Identity

May 17, 2018

In August of 2017 The ADVERTISING Club unveiled its new brand identity as part of a property overhaul. gyro, the world’s first full-service, global creative B2B powerhouse and Corporate Member led the rebrand process from start to finish. The AD Club of NY is one of the only industry associations whose member base reflects all areas … More gyro & The AD Club Win ACE Awards for Corporate Identity