Where TV Goes Next – “It’s about to get real”

From Member from Jennifer Kohl, Senior VP and Exec Director of Integrated Media,  VMLY&R   As we move towards the second half of the year, what predictions do you have for the TV space? It’s about to get real! Streaming is the hot, hot word in video. “Living the stream” was the theme after all … More Where TV Goes Next – “It’s about to get real”

Narrowing the Gap in AAPI Leadership in Advertising and Marketing

From Member Linda Xiao, Strategy Director, Digital Experience Design, Momentum Worldwide   For those identifying as Asian American or Pacific Islander, has your experience in this industry impacted your career journey? If so, how?  Early in my career, I just assumed that people who looked like me would be my advocates/mentors/etc. I quickly learned that … More Narrowing the Gap in AAPI Leadership in Advertising and Marketing

Bernice Chao Shares Her Perspective as an Asian American Marketer

From Member Bernice Chao, Creative Director, R/GA and Co-Founder of Asians in Advertising We would love to learn more about your background and origin story. How was your experience as an Asian in this industry impacted your career journey? I grew up 2nd generation, to parents who immigrated from Taiwan and I was taught to … More Bernice Chao Shares Her Perspective as an Asian American Marketer

Women’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study

“The Post-Normal Consumer: Navigating an Uncertain Present & Future” Provides Guidance for Brands on Reaching Consumers in Post-Pandemic World From Member Andy Borinstein, VP, Content Strategy & Insights, Meredith Corporation For American women, the impact of COVID-19 has been profound, though the pandemic has not affected all women in the same way. A new landmark … More Women’s Lifestyles Changed Dramatically as a Result of the Pandemic, According to Landmark Meredith Study

Industry Moving Forward: Media Planning To Account for Experiences

From Member Rodrigo Coelho, VP Strategy, Canada, Momentum Worldwide   As we look back on this past year, how do you think the advertising industry has evolved?  When faced with challenges, creativity thrives every time. This past year we saw an acceleration of purpose-led marketing with brands striving to earn a meaningful role in people’s … More Industry Moving Forward: Media Planning To Account for Experiences

Measure Twice, Cut Once. Brand Strategy For A New World.

Thoughts on an industry change over the year of COVID From Member Pranav Yadav, US & Europe CEO, Neuro-Insight   As we look back on this past year, how do you think the advertising industry has evolved?    Unfortunately, my answer is that “it hasn’t evolved enough”. For many years now we had seen advertising … More Measure Twice, Cut Once. Brand Strategy For A New World.