How digital out-of-home can meet the data privacy moment

From Member Vistar Media | By Eugenie Chen, originally appeared in The Drum  Apple’s iOS 14.5 privacy changes, which force apps to get explicit consent to track user behavior, tore through the ad tech ecosystem like a tornado. The privacy policy Apple calls App Tracking Transparency (ATT), coupled with the expansion of data privacy laws and Google’s upcoming … More How digital out-of-home can meet the data privacy moment

NFTs, Hybrid Commerce, and More for Advertising in an Unpredictable and Complicated Reality

From Jason Alan Snyder, Global Chief Technology Officer, Momentum Worldwide Last year, we saw clever ways brands like Taco Bell, Campbells, NFL, and Twitter experimented with NFTs; what are some ways NFTs may change how marketers advertise moving forward?  NFTs are new tools in the marketing technology stack for brands to use to reaffirm loyalty … More NFTs, Hybrid Commerce, and More for Advertising in an Unpredictable and Complicated Reality

Political Spending Poised to Drive CTV Ad Spend Ahead of U.S. Midterms

From Sarah Harms, Group Vice President, Buy-Side Platform Sales at Xandr While COVID-19 will be a lingering source of uncertainty, it shouldn’t be considered the defining factor in the growth of connected TV (CTV) specifically. It’s true the pandemic disrupted the advertising industry as a whole — including an initial significant downshift in advertising and … More Political Spending Poised to Drive CTV Ad Spend Ahead of U.S. Midterms

Pandemic Accelerates Tech Adoption Among Consumers: How Retailers Are Keeping Up

By: Charlene Cai, Director, Audience Strategy at MediaCom Metaverse, NFT, AI, VR, crypto, these once seemingly farfetched tech concept are ubiquitous in this year’s CES, taking place in Vegas and attended by thousands of attendees all over the world from the comfort of their homes. If you are still skeptical about virtual reality, this is … More Pandemic Accelerates Tech Adoption Among Consumers: How Retailers Are Keeping Up

4 Helpful Hints to Elevate Your Digital Out-of-Home Creatives

From Julia Lombardo, Vistar Media  1. Stay on Brand: Your brand name and/or logo should always be present throughout the entirety of your DOOH ad. This may sound redundant, but whether your creative is a single image or video, you want your brand name to be visible throughout the entire ad experience. Use bold, legible … More 4 Helpful Hints to Elevate Your Digital Out-of-Home Creatives

Five Actionable Takeaways for Combining your DEI Efforts with Learning and Development

From Jessalin Lam, Vice President of Member Development and Diversity at the Interactive Advertising Bureau Diversity, equity and inclusion are words we are hearing much more often these days, and cultivating a culture of DEI to recruit and retain talent is a challenge many organizations are facing, especially during The Great Resignation. Let’s break this … More Five Actionable Takeaways for Combining your DEI Efforts with Learning and Development

Best Brand Campaign Of The Year, Future of Brick-and-Mortar, AI and More

Q&A with Lisa Gramling, SVP, Research Innovation & Intelligence, NA, Momentum Worldwide   In your opinion, what was the best 2021 brand campaign(s) and why? Hands down, Extra Gum’s “For When It’s Time” long version commercial. It was everything a campaign should be — funny, emotional, and relatable and did such a good job capturing … More Best Brand Campaign Of The Year, Future of Brick-and-Mortar, AI and More

Co-creation will be the new KPI | 2022 Predictions

From Eric Jacks, Chief Strategy Officer, Collab     In your opinion, what was the best 2021 brand campaign(s) and why? This isn’t one of our campaigns at Collab, but #TeamSeas with Mr. Beast and Mark Rober has everything we look for in a successful brand campaign. It pairs a mission-driven organization looking to clean the … More Co-creation will be the new KPI | 2022 Predictions

2022 Predictions with VMLY&R NY’s Chief Creative Officer

Q&A with Wayne Best, Chief Creative Officer, VMLY&R NY In your opinion, what was the best 2021 brand campaign(s) and why? I know I should choose some NFT idea or metaverse activation, but I’m choosing Discover the originals, a Swedish Tourism campaign. It is so simple and smart. I have wondered about those odd Ikea … More 2022 Predictions with VMLY&R NY’s Chief Creative Officer

Join the The AD Club Foundation On #GivingTuesday

The ADVERTISING Club Foundation (a 501c3) is now part of AmazonSmile’s non-profit roster of organizations. You can now support our many talent pipeline and many DE&I initiatives simply by shopping on Amazon. The AmazonSmile Foundation will donate 0.5% of the purchase price from your eligible smile.amazon.com purchases, at no cost to you. It takes two seconds to … More Join the The AD Club Foundation On #GivingTuesday