Icons, Rock Stars, & Innovators: Alvin Bowles

What makes an INNOVATOR?

They travel the roads not taken…a pioneer of change…fearlessly creating groundbreaking initiatives and solutions!

Alvin Bowles | Vice President Business Ecosystem Partnerships, Meta (formerly) Facebook

Alvin Bowles, Vice President of Business Ecosystem Partnerships for Meta (formerly known as Facebook). In this capacity, he manages Meta’s network of business and technology partners and various products initiatives focused on delivering value to content providers. As a part of the Meta’s Senior Leadership Team, he is responsible for the worldwide network of global partners and developers applicable for scalable monetization with advertisers. Based in New York, he reports to the Chief Business Officer as a part of the Meta Business Group, delivering strategic value across Meta’s family of consumer applications (Facebook, Instagram, Whatsapp, Oculus and Meta’s Reality Labs) 

Prior to Facebook, Bowles was Global GM for Video at Grab Media/Rhythm One, and was accountable for all aspects of the divisions operations as well as spearheading strategic development and managing the firm’s growth. In August 2013, as CEO, Bowles led Grab Media through an acquisition to Rhythm One, a publicly traded leading technology firm, headquartered in London.

Bowles joined Grab from Viacom, where as senior vice president – brand solutions BET Networks, he led integrated sales and strategy efforts, including product integration, branded entertainment, original digital content, event execution and experiential marketing. He created a number of television and online properties on behalf of advertisers, which received a number of industry awards.

Before joining Viacom, Bowles worked at AOL as vice president and publisher of AOL Black Voices as a key member of the strategy sales team 2006-2007. In this role he oversaw sales and sales development for AOL multicultural division as the brand experienced tremendous growth during this period.

From 2004-2006, Bowles worked at Time Warner as the vice president of the global asset media group developing cross-functional sales and marketing platforms for various divisions across Time Warner’s portfolio. Prior to Time Warner, he served as Sony Music’s director of business development and created strategic traditional and digital partnerships with brands on behalf of the label group. He began his career at JP Morgan where he spent three years as a corporate financial analyst, eventually transitioning into media.

Bowles earned his MBA from Harvard University Graduate School of Business and he received his undergraduate degree in business administration from the University of Michigan in Ann Arbor. He is a member of the Board of Directors of Ryman Hospitality Properties, a publicly-traded REIT, headquartered in Nashville, TN. He also serves as an advisory council member for a number of civic-minded ventures and is an active alumnus for both Michigan and Harvard.

Alvin Bowles resides in New Rochelle, NY with his wife, Terri Prettyman Bowles and two daughters.

The AD Club Foundation is proud to recognize outstanding industry professionals, during our 5th Annual Black History Month recognition series titled, “Icons, Rock Stars & Innovators”.

Each day during Black History Month we profile a selected “Icon, Rock Star & Innovator” across all our digital platforms. Though we cannot be together in person, the spirit of our history and the legacy of our excellence lives on in us. Follow the series on Instagram, Twitter, and LinkedIn!

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Check out our other content from previous years

2020 – Honorees 2019 – Sizzle Reel 2019 – Online Exhibition 2019 – Icons, RockStars, & Innovators 2018 – Icons, RockStars, & Innovators