What makes you an Innovator?
You’re not the problem, you’re the solution! You are traveling the roads not taken…being a pioneer of change…and fearlessly creating groundbreaking initiatives and solutions!
The visionary behind her brand, Black Girl Digital and new platform, iLINKR, LaToya Shambo is on a mission to be a solution to equity wage disparities for Black and Multicultural women in the influencer marketing industry. With over 13 years in advertising, LaToya Shambo is a media broker and digital marketing authority responsible for leading hundreds of social media deals between Black female influencers and major brands.
Before launching Black Girl Digital, LaToya spent 7 years at Complex Media working in three different departments. On the Ad Operations team, she worked to train and develop the team. From there she moved into Marketing where she oversaw multi-million dollar brand partnerships for brands such as Pepsi, Nike, Mt. Dew, Bacardi, and Martell.
As a graduate of The Fashion Institute of Technology in New York City, LaToya started her advertising career at Havas as a Local Media Buyer working with brands like McDonald’s, KMart, and Sears. Shortly after, she was called to work for Spike Lee at his agency Spike DDB.
Born in Brooklyn and raised in Houston, TX, LaToya Shambo, launched BLACK GIRL DIGITAL, INC., a premium influencer marketing agency that specialize in the Black female audience five years ago.. BLACK GIRL DIGITAL, INC. has worked with VH1, BET, MTV, Brooklinen, Ritual Vitamins, The Doux, Andre Walker Hair Care, Hairfinity on projects gaining 100 million+ overall impressions. Despite COVID-19, Black Girl Digital launched, influencer LINKR (iLINKR), a platform where they carefully vet all influencers and manage the campaign relationship between brands and Black female influencers.
LaToya currently lives in Queens with her 9 year old daughter and in her spare time she is a mentor at the Sparks Hope program where she mentors and empower entrepreneurs in Zambia.
Connect with LaToya on Instagram or Twitter; Find her on LinkedIn!
The ACNY Foundation is proud to recognize outstanding industry professionals, during our 4th Annual Black History Month recognition series titled, “Icons, Rock Stars & Innovators”.
It is our way of shining the spotlight on exemplary talent, integral to the evolution and growth of the advertising industry. Each day during Black History Month we profile a selected “Icon, Rock Star & Innovator” across all our digital platforms. Though we cannot be together in person, the spirit of our history and the legacy of our excellence lives on in us. Follow the series on Instagram, Facebook, Twitter, and LinkedIn!
P.S. Check out our other content from previous years
2020 – Honorees
2019 – Sizzle Reel
2019 – Online Exhibition
2019 – Icons, RockStars, & Innovators