You’re gaining momentum in your field and you’re on fire! Your hard work stands above the crowd and shines bright. By being engaged and curious, you are a producer of excellence.
Jessica McGlory has emerged as the go-to DTC leader across growth, strategy, and innovation. Currently, Jessica is Head of Growth at Verb Energy, an energy food brand determined to make people feel incredible every day with its delicious and healthy products. Previously, Jessica led the platforms team at Bombas, pushing forward how performance marketing could drive the brand including leading the highly regarded Bombas x Pride Campaign that was covered by Facebook, Twitter, and Cheddar TV. Often flying under the radar, Jessica has propelled performance of brands across industries including UGG, Disney Streaming Services (ESPN+), EyeBuyDirect, Funko, and over 20 more.
Jessica is also a dedicated leader in the fight against systemic oppression and racial injustice, even creating the marketing collective We’re Not Saving Lives which aims to get the marketing help often needed to Black-owned brands to see their growth skyrocket. Jessica has also worked with people of color across the industry giving salary negotiation advice resulting in an average of $20K incremental bump in salaries.
The ACNY Foundation is proud to recognize outstanding industry professionals, during our 4th Annual Black History Month recognition series titled, “Icons, Rock Stars & Innovators”.
It is our way of shining the spotlight on exemplary talent, integral to the evolution and growth of the advertising industry. Each day during Black History Month we profile a selected “Icon, Rock Star & Innovator” across all our digital platforms. Though we cannot be together in person, the spirit of our history and the legacy of our excellence lives on in us. Follow the series on Instagram, Facebook, Twitter, and LinkedIn!
P.S. Check out our other content from previous years
2020 – Honorees
2019 – Sizzle Reel
2019 – Online Exhibition