A proud native of Detroit with Senegalese roots, Aminata B. Sow is an ever-evolving individual that understands that life is about a journey, not a destination. A career that began in finance and transitioned into marketing has provided Aminata with a unique experience that has positioned her for continued growth.
Aminata serves as the Marketing and Strategy Lead at Hudson’s Bay Company where she develops marketing and strategy to drive vendor sourcing, e-Commerce, and in-store sales and spend optimization initiatives for a global retailer whose leading banners include Hudson’s Bay, Saks Fifth Avenue, and Saks Off Fifth. Her day consists of analyzing data and best practices to assess performance drivers for products and services to increase value for stakeholders and customers and collaborating with the internal legal team to broker contract negotiations and renewals between vendors and business stakeholders.
With a global perspective and entrepreneurial spirit, Aminata has developed a passion for the tech industry and plans to leverage technology to empower communities locally and globally. In her spare time, she loves to read, travel and volunteer. She believes in the mantra Sankofa, which means reaching back to pull forward and lives it through the scholarship she created for Howard University students that have provided funds for 6 individuals over the past 3 years with the help of her family, friends, and community.
Want to see more Aminata? Find her on LinkedIn and follow her on Instagram and Twitter @absow!
Created in 2016 The AD Club of NY made a commitment of $100K annually to retain more diverse talent and promote more women into leadership positions. The ACNY i’mPART Fellowship Program, now in its fourth year, has expanded from helping 10 to over 50 women pursue their goals and elevate their executive presence – providing more access, tools, & nurturing necessary for them to grow and thrive in all aspects of our industry.
Each Fellow receives:
All-Expense Paid Trips to Exclusive Industry Conferences
Customized executive Training ‘Night School’ @PwC
Executive Salon Series – Access to top leaders in small settings; fostering mentor connections and intentional networking
1-year AD Club of NY membership
FOSTERING THE TALENT PIPELINE – Since 1986, The Advertising Club of New York (ACNY) Foundation, has been dedicated to supporting and connecting advertising, marketing and media professionals along their career paths. From students, to the C-suite, the AD Club seeks to provide opportunities and resources to promote, attract, retain & train a workforce of professionals that reflect all communities.
WANT TO BECOME A FELLOW? APPLY TODAY! – DEADLINE JUNE 5TH, 2020 HTTPS://BIT.LY/3AQRFFY