Katharine’s rich experience totals 12 years, ranging from blogging to traditional PR to social strategy to brand launches. She began her NYC career at Ketchum as the first junior staffer in their Tech Practice where she serviced IBM, AMD and Kodak. After years at Ketchum, she followed her passion for emerging media to social agency Attention, where she honed her specialty while managing social for various brands that included Ligne Roset, Hard Rock Hotel Las Vegas, Smirnoff Ice, Red Stripe beer, and Mattel’s Monster High and Ever After High. From there she took on a leadership position within Devries Global as their VP of Social Planning where she oversaw owned and earned social media strategy, creative, social playbook development, community management and influencer work for P&G Fabricare brands such as Tide, Gain and Bounce. Now within her role on OMD Create, Katharine spends her time developing creative strategies for clients that are grounded in audience insights.
For fun, Katharine enjoys experimenting with cooking, following and embracing health and wellness trends and taking way too many photos of her cats.
Want to see more Katharine? Find her on LinkedIn!
Created in 2016 The AD Club of NY made a commitment of $100K annually to retain more diverse talent and promote more women into leadership positions. The ACNY i’mPART Fellowship Program, now in its fourth year, has expanded from helping 10 to over 50 women pursue their goals and elevate their executive presence – providing more access, tools, & nurturing necessary for them to grow and thrive in all aspects of our industry.
Each Fellow receives:
All-Expense Paid Trips to Exclusive Industry Conferences
Customized executive Training ‘Night School’ @PwC
Executive Salon Series – Access to top leaders in small settings; fostering mentor connections and intentional networking
1-year AD Club of NY membership
FOSTERING THE TALENT PIPELINE – Since 1986, The Advertising Club of New York (ACNY) Foundation, has been dedicated to supporting and connecting advertising, marketing and media professionals along their career paths. From students, to the C-suite, the AD Club seeks to provide opportunities and resources to promote, attract, retain & train a workforce of professionals that reflect all communities.
WANT TO BECOME A FELLOW? APPLY TODAY! – DEADLINE JUNE 5TH, 2020 HTTPS://BIT.LY/3AQRFFY