We are excited to announce Jon Kaiser, Global Digital Strategy Lead on PepsiCo at OMD, is our Member of the Month! Jon is a valued partner of the AD Club as Mediaction Co-chair and we appreciate all of his support to make this year a great success!
As a veteran digital media and marketing expert, Jon has been instrumental to helping our team grow the Mediaction program by establishing a programmatic platform in conjunction with our partner The Rubicon Project. His work helps fund the AD Club’s i’mPART initiative which aims to make the advertising, marketing and media industries more accessible to, and inclusive of, diversity.
When we asked Jon why is diversity so crucial in our industry, especially in today’s world – he responded: “Diversity is crucial for a host of reasons, but utmost to me is that the inclusion of all people is critical to my success as a modern marketer and it is critical to our credibility, viability and vitality as an industry. Because what we have long viewed as the diverse or ‘multicultural’ audience is now the general market. To be successful creating and marketing relevant products and services to Americans, we need to understand, embrace and reflect the diversity of our country—not just diversity of gender or color, but of thought and experience as well.”
A big congratulations to Jon and we look forward to working with you in the new year!