Initial advertisers include Foursquare, Lionsgate, Turner, JetBlue, CBS, and Coach
OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the US, has introduced the future of consumer engagement within out-of-home advertising: sleek, elegant, app-powered digital smart displays throughout the New York City Metropolitan Transportation Authority’s all new 34th Street – Hudson Yards station.
“OUTFRONT is proud to introduce our new digital displays platform that we believe will change both the way brands think about out-of-home and the way consumers interact with it,” said Jeremy Male, Chairman and Chief Executive Officer of OUTFRONT Media. “We are delighted to be partnering with the MTA to introduce relevant, engaging and smart media in this world class station. This launch is very exciting and we look forward to working with our clients to create advertising that will break the traditional barriers of digital out-of-home.”
“We are excited that this 21st Century station, projected soon to be among the busiest in the city, features state-of-the art digital screens,” said Jeff Rosen, Director of Real Estate for the MTA. “When the Second Avenue subway stations open, they too will feature all digital advertising; and over the next five to ten years we expect to see most if not all of our advertising inventory throughout the MTA system migrate from paper and vinyl to digital.”
The 34th St-Hudson Yards station features 24 separate, 65-inch smart displays, all running on OUTFRONT’s software environment and app ecosystem. This app-based approach delivers engaging digital content, management and synchronization functions, giving advertisers unprecedented control over their creative messages. These crisp, high-definition displays enable screen to screen interaction, whereby messages, images and video jump seamlessly between displays, delivering immersive content in an environment 10 stories below ground without connectivity.
Initial OUTFRONT advertising partners in the 34th St-Hudson Yards station include Foursquare, Lionsgate, Turner, JetBlue, CBS and Coach. OUTFRONT worked closely with these brands to unlock the potential of this new media and reimagine what can be done creatively in the out-of-home space. The digital displays’ capabilities will expand in the coming months and into 2016 as additional connectivity is added to the station. Connected displays will enable livestream feeds, and full remote advertiser content control, as well as real-time viewer data and analytics. This dynamic out-of-home technology will also expand outside of transit in the coming months to roadside displays, street furniture, and other markets adjacent to the out-of-home space.
About OUTFRONT Media Inc.
OUTFRONT Media (NYSE: OUT), formerly CBS Outdoor, is one of the largest out-of-home media companies in the Americas and has a major presence in top markets throughout the United States, Canada, Mexico and South America. With billboard and transit properties, a prime asset focus, and a growing network of digital displays, OUTFRONT Media gives advertisers both breadth and depth of audience across key geographies, as well as engaging ways to connect with increasingly mobile consumers.
Cautionary Statement Concerning Forward-Looking Statements
We have made statements in this press release that are forward-looking statements within the meaning of the federal securities laws, including the Private Securities Litigation Reform Act of 1995. You can identify forward-looking statements by the use of forward-looking terminology such as “believe,” “project,” “expect” or” “will” or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. You can also identify forward-looking statements by discussions of strategy, plans or intentions related to our new digital display platform. Forward-looking statements involve numerous risks and uncertainties and you should not rely on them as predictions of future events. Forward-looking statements depend on assumptions, data or methods that may be incorrect or imprecise and may not be able to be realized. We do not guarantee that the transactions and events described will happen as described (or that they will happen at all). The following factors, among others, could cause actual results and future events to differ materially from those set forth or contemplated in the forward-looking statements: implementing our new digital display platform, and the MTA’s deployment of digital advertising, may be more difficult, costly or time consuming than expected and the anticipated benefits may not be fully realized; declines in advertising and general economic conditions; competition; government regulation; our inability to increase the number of digital advertising displays in our portfolio; our ability to obtain and renew key municipal concessions on favorable terms; environmental, health and safety laws and regulations; seasonal variations; acquisitions and other strategic transactions that we may pursue could have a negative effect on our results of operations; dependence on our management team and advertising executives; restrictions in the agreements governing our indebtedness; a breach of our security measures; failure to comply with regulations regarding privacy and data protection; failing to establish in a timely manner “OUTFRONT” as an independently recognized brand name with a strong reputation; legislative, administrative, regulatory or other actions affecting real estate investment trusts (“REITs”), including positions taken by the Internal Revenue Service; our failure to remain qualified to be taxed as a REIT; complying with REIT requirements may cause us to liquidate investments or forgo otherwise attractive opportunities; and other factors described in our filings with the SEC, including but not limited to the section entitled “Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2014, filed with the SEC on March 6, 2015. All forward-looking statements in this press release apply as of the date of this press release or as of the date they were made and, except as required by applicable law, we disclaim any obligation to publicly update or revise any forward-looking statement to reflect changes in underlying assumptions or factors of new information, data or methods, future events or other changes.