Last week, The AD Club hosted the seventh annual Great Debate, led by MediaLink CEO Michael E. Kassan. The lively discussion addressed the big pink elephant in the living room – TRUST– and how programmatic buying and current reporting methods require new standards of trust and transparency in client-agency-media company relationships.
Michael deemed programmatic, procurement, transparency, and trust the four key drivers for brands, agencies, and companies. The members of the panel concluded that trust is an extremely important factor in all client-agency-media relationships, similar to that of the transparency and trust that exists in personal relationships.
“To gain trust is to gain love too. We need to create trust and transparency in the relationship. If we don’t share, we lose that trust,” Shelley Zalis, Chairwoman, TFQ Ventures & Founder, The Girls’ Lounge said.
Thank you to Michael Kassan and our expert panelists Susan Canavari, Chief Brand Officer, Chase; Melissa Goidel, CRO, Refinery29; Bill Koenigsberg, CEO, Founder & President, Horizon Media; Ritu Trivedi, VP, Strategy, Packaging & Solutions, AOL; and Shelley Zallis, Chairwoman, TFQ Ventures & Founder, The Girls’ Lounge, for this provocative, entertaining and important conversation. We would also like to thank our sponsors AOL and Outbrain for making this all possible!