This year’s Digital Content NewFronts featured nearly two weeks of content from 34 companies (up from 2014’s 22) including both major players (e.g. AOL, Yahoo!) and new participants (e.g. Elite Daily, Bloomberg Media), and MEC‘s team was on the ground capturing all the news and announcements. As part of our MEC@ series, MEC hosted The New Creators: When Data & Creativity Collide, spotlighting the new elite class of content producers. With presentations from creators including BuzzFeed, Bloomberg Media, Twitter, Niche, and Vice, the conversation focused on the impact of data and creativity on the future of programming and marketing strategies.
Check out the 5 major trends we saw coming out of the NewFronts, and why they matter to marketers here!