It was standing-room only at yesterday’s ADTHINK IV – What’s Trending in Tech & Advertising! From data and real time display targeting to viral marketing and location-based ad tech, the discussion spanned all of today’s hottest topics in tech and advertising.
Nihal Mehta, Founder/Chairman of LocalResponse and General Partner of Eniac Ventures (@nihalmehta), led the audience and panel of experts through a rapid-fire round of pitches from tech and media start-ups, who made a big splash with their ideas and business solutions, showing great promise for the industry. These showstoppers included:
- ListenFirst Media (@listenfist) – Leveraging aggregated internal and external data for brands to make sense of it, predict outcomes and optimize performance.
- RockerBox (@getRockerBox) – Hyper display targeting. In real time. Determines users’ intent/action based on immediate browsing history.
- ViralGains (@ViralGains) – Agencies and brands use the viral marketing platform to build audiences and maximize social engagement for online video content.
- Vistar Media (@vistarmedia) – Location-based ad technology company that is changing how the world buys and sells mobile and digital out-of-home media.
After the pitches, our expert panel (“the critics”) observed and weighed in on each start-up’s approach and strategy:
- Janet Balis, Partner/CRO, Betaworks (@digitalstrategy)
- Jon Bond, Chief Tomorrist, Tomorro\\\LLC (@JonBond57)
- Alex Morrison, SVP/Head of Digital Marketing, Grey Group (@alexgmorrison)
- Javier Farfan, Senior Director of Cultural Branding, PepsiCo (@jfarfan)
While the judges all acknowledged that each start-up was amazing in their own right, they agreed that ListenFirst presented a unique value proposition. As emerging technology and start-up innovation show no sign of slowing down in the ad industry, ADTHINK will continue to highlight these important conversations between start-ups and advertising experts throughout 2014.
Check out photos of the event below.